Google Ads Masterclass: Search, Display & AI

Walks step by step through creating a search campaign from scratch.

Tours billing setup including invoices, transactions, payment settings, and promotional credits.

Demonstrates bulk and offline editing using the Google Ads Editor desktop application.

Explains how manager accounts (MCC) work for agencies and multi-account advertisers.

Surveys the official and trusted unofficial resources every advertiser should bookmark.

Walks through the Skillshop learning path and the certifications that validate platform expertise.

Walks through keyword discovery using Keyword Planner and selection criteria for paid search.

Compares broad, phrase, and exact match types and when to use each.

Demonstrates building and applying negative keyword lists at the campaign and account level.

Reads the Search Terms report to find new keywords to add and waste to negate.

Surveys all Google Ads formats and where each one runs across the network.

Builds a Responsive Search Ad with multiple headlines and descriptions for automated assembly.

Sets up a Dynamic Search Ad that auto-generates headlines from website content.

Builds a Responsive Display Ad with images, headlines, and descriptions for the Display Network.

Frames extensions, how they affect Ad Rank, and the recommended baseline.

Configures Sitelink Extensions to surface multiple landing destinations under an ad.

Configures Call Extensions to drive direct phone-call conversions from the SERP.

Adds Callout Extensions to highlight selling points without taking users off the SERP.

Configures Structured Snippet extensions to communicate product or service categories.

Configures Price Extensions to display offerings with prices directly under the ad.

Sets up Promo Extensions to surface limited-time offers and discounts.

Builds a Lead Form Extension to capture leads natively without a landing page.

Adds an App Extension to drive installs of an Android or iOS app from a search ad.

Adds Business Name and Business Logo assets so brand identity carries through the ad.

Implements Keyword Insertion so ad copy reflects the user's search query in real time.

Sets up Countdown insertion to display urgency around a launch or deadline.

Implements Location Insertion so copy adapts to the user's geographic location.

Generates image assets directly inside Asset Studio.

Generates and styles product imagery from a feed.

Performs bulk edits across many image assets at once.

Generates short-form video creative from prompts and templates.

Combines image assets with motion to produce video creative.

Performs single-asset image edits for tone and brand fit.

Trims long-form video into shorter ad-ready clips.

Adds voice-over audio to video creative for narration or product call-outs.

Organizes the asset library for reuse across campaigns and ad groups.