Google Ads MasterClass 2026 - All Campaign Builds & Features

Master keyword research and selection for Google Ads by prioritizing two- to three-word, relevant keywords over single-word terms, and using long-tail options selectively to drive qualified traffic and sales.

Explore the keyword planner tool to discover new keywords, analyze search volume, competition, and bidding trends, then filter, select, and add keywords to your Google Ads campaigns.

Explore keyword match types—broad, phrase, and exact—and how they trigger your ads. Use each type to balance reach and relevance and target the right audience in search campaigns.

Discover how the search terms report reveals real user queries that trigger your ads, helping you identify new keywords and add negative keywords to optimize search campaigns.

Summarizes Google ads formats, including responsive search, shopping, dynamic search, display, call, and mobile app ads, plus video formats like in-stream, in-feed, bumper, and non-skippable.

Explore Google Ads extensions overview, including sitelink, location, call, callout, price, promotion, app, image, lead form, affiliate location, structured snippet, and logo extensions, and how they boost ad visibility.

Create callout extensions in a google ads search campaign by adding assets like free shipping and 24/7 support, visible under ads on mobile and desktop, and applied at campaign-level.

Learn to add a business name and logo extension to your Google Ads campaign by selecting the campaign, opening assets, and completing advertiser verification with document submission before Google approval.

Explore Google Ads bidding strategies across manual, automated, and semi-automated approaches, including manual CPC, six automated types, CPM, and cost per view bidding for video ads.

Learn manual CPC bidding by setting a maximum cost per click for each keyword and paying only for clicks, while impressions stay free, with enhanced CPC support.

Explore Google's maximize clicks automated bidding strategy that aims to generate as many clicks as possible to drive website traffic, with a maximum CPC bid limit to control spend.

Learn how the maximize conversions bidding strategy automatically optimizes Google Ads to boost sales by bidding for conversions within your daily budget, using historical performance and conversion probability.

Explore the maximize conversion value bidding strategy, an automated approach that bids to maximize revenue and total conversion value rather than the number of conversions. Learn to set budgets and apply this strategy in campaigns to target return on ad spend.

Apply the target impression share bidding strategy in Google Ads to maximize visibility, choose where ads appear—absolute top, top of page, or anywhere—and cap bids with a max CPC.

Apply target CPA bidding to control average cost per conversion while maximizing conversions by pairing it with the maximize conversions option and setting a target CPA in campaign settings.

Explore the Google display network with 3 million plus sites and learn to target ads by people and by content, using affinity, in market, remarketing, demographics, topics, placements, and keywords.

Explore affinity targeting in display campaigns by targeting users through long-term interests, habits, and lifestyle using Google's data, with categorized audiences to apply in the Google Ads account.

Discover how conversion tracking in Google Ads records purchases and leads from ads by placing a Google tag and event snippet on your site. It then evaluates campaign performance.

Learn to set up website conversion tracking in Google Ads by defining a conversion action, installing Google tag on all pages, and placing the event snippet on the thank-you page.

Discover how offline conversions credit Google ads by uploading sales with the G-Click ID from data sources like Google Sheets or CRMs, enabling conversion attribution.

Explore measurement attribution in google ads, comparing last-click and data-driven models to understand how each ad interaction contributes to conversions across devices and paths.

Explore remarketing in Google Ads, following visitors who viewed products to entice them back, with a Google tag capturing IP addresses or cookies and minimum IP thresholds on Google network.

Create an app users remarketing list in Google Ads via the audience manager, and link your Firebase app to target users who downloaded but didn't purchase.

learn to run YouTube video campaigns on the Google Ads platform using skippable in-stream, non-skippable, in-feed, and bumper ads to boost branding and conversions.

Create a target frequency campaign in Google Ads on YouTube, selecting video formats, CPM bidding, set daily budgets, and apply location, language, demographics, and interests before ad review.

Explore shopping ads that showcase products with images, product names, prices, and website names, and upload product feeds to a Google Merchant Center account to boost e-commerce sales.

Sign up for a Google Merchant Center account, verify ownership, and upload products manually or via feeds, then link to Google Ads to run shopping campaigns.

Learn to structure and bid in a Google shopping campaign, building campaigns, ad groups, and product groups, and optimize with negative keywords and audience targeting.