
Explore why campaigns organize Google Ads accounts and how campaigns, ad groups, keywords, ads, and landing pages interrelate, with campaign-level settings like budget and location guiding the structure.
Explore keyword match types: exact, phrase, and broad, and how square brackets, double quotes, and negative keywords shape search intent, targeting, and cost per click.
Identify useful and profitable keywords for your Google Ads using Keyword Planner, discover new keywords, and organize them across ad groups with search volume and forecasts.
Learn to estimate your Google Ads budget from a keyword list by forecasting impressions, clicks, and costs using average bid, CTR, and search volume.
Learn to write better Google ads by ensuring keyword relevance, defining the unique selling point, and highlighting sustainable materials, GOTS certified cotton, carbon neutrality, and customization.
Explore how callout assets and structured snippets add concise, text-based information to Google Ads, highlighting guarantees, access terms, and product categories.
Analyze how ad text quality, clarity, and concrete offers influence Google ads performance in the US, using a case study of ads with real-world examples, jargon avoidance, and trust-building elements.
Explore competitive metrics that reveal ad visibility in top positions above organic results. Learn how ad rank and budget affect impressions, lost impression share, exact matches, and clicks.
Apply Google Analytics 4 to landing pages, analyze engagement and pages and screens data, track events and conversions, and build custom landing page analysis reports to optimize ad performance.
Arguably, the most versatile ad platform for digital marketers, Google Ads, is also notoriously complex to get right. There are dozens of variables to monitor, understand, and tweak in your ad campaign while real dollars are being spent in the account.
However, if you get it right, Google Ads can make your sales soar high. That is the goal of this course. We delve deeper into the keywords, ad formats, quality score, competition, impression share, ad ranks, bidding, conversion tracking, and more.
Overall, after completing this course, I can guarantee that you will have complete command over Google Ads.
I am Rudranil, a Digital Marketing professional with more than a decade of experience in running profitable Google Ads for dozens of SaaS and SaaS-enabled businesses.
With lifetime access, a 30-day money-back guarantee, enormous discounts, and hours of learning material at your disposal, you have nothing to lose, so why not give it a try?
I hope to see you in the course.
Reviews from my other courses:
"It's the first time in my life as a long time learner in Udemy that I'm taking the third course in strike from the same instructor. Rudranil is amazing, I'm learning a lot on each course."
- Steve
"the course is super nice . Believe me this guy is a genius"
- Edward Ssevvume
"I really like this course because there are many use cases that are based on real case from SaaS industry. The lecture also gave useful tools/platform that can be used as a SaaS marketer. I learn a lot, thank you so much!"
- Velysia
"The course imparts deep and comprehensive understanding of concepts along with relevant examples. This course helps us learn the techniques that work behind the scene in GA4. Superb!"
- Abhijit Bhimrao Bhosale