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Google Ads Retargeting 2026: Remarketing Setup in One Day
Rating: 4.4 out of 5(8 ratings)
24 students

Google Ads Retargeting 2026: Remarketing Setup in One Day

No experience needed. Install the Google tag, build audience lists, launch display ads — and cut your cost per lead.
Last updated 12/2025
English
English [Auto],

What you'll learn

  • How Retargeting Works–The Complete Guide To Retargeting Ads!
  • How to set up Google retargeting ads with the Google Remarketing. Retargeting ads are typically highly converting and cheapest
  • Profitably set up, manage and optimize professional retargeting campaignis
  • Use advanced retargeting techniques to stay in front of your most engaged website traffic

Course content

12 sections34 lectures4h 57m total length
  • Introduction2:14

    Explore how retargeting works using Google Ads, Analytics, and Tag Manager to create remarketing audiences and run real-time campaigns, including YouTube retargeting and sales funnel strategies.

  • What is Remarketing or Retargeting1:33

    Explore retargeting, or remarketing, a cookies-based strategy that re-engages visitors by segmenting behavior and serving tailored ads across sites to encourage return.

  • Retargeting Live Example1:02

    Retarget visitors who leave your website without purchases or conversions with ads on other websites through Google AdWords, and practice implementing remarketing strategies.

Requirements

  • You must have an internet connection You must have a google account (it's easy and free to set one up) You must be willing to learn new things and apply them in your campaigns as the course progresses You must be willing to ask questions if you don't understand something (retargeting strategies could get very tricky!)

Description

Around 95 out of every 100 people who visit your website leave without doing anything. They read a page, maybe two, and go. You paid to get them there and you got nothing.

Retargeting is how you get a second attempt — showing ads only to people who already visited, already know who you are, and already showed some interest. It's usually the cheapest traffic you'll ever buy, because you're advertising to people who are halfway convinced instead of strangers.

This course does one thing and does it fast: it gets your retargeting running.

What you'll have by the end

  • The Google tag installed on your site and verified as firing

  • Remarketing audience lists built and populating

  • A live retargeting campaign with sensible budget, frequency caps and exclusions

  • Conversion tracking that tells you whether it's making money

How long this takes

⟨N⟩ hours of video, and most people complete the setup in a single afternoon. This is deliberately not a 20-hour Google Ads encyclopedia. If you want to master search campaigns, bidding strategy and Performance Max, take a full Google Ads course. If you want retargeting working by tonight, this is that course.

Who this is for

  • Local business owners who want past visitors to come back

  • Ecommerce sellers chasing abandoned carts and browsers

  • App developers retargeting people who visited but never installed

  • Anyone already running Google Ads who has never set up remarketing

Who this is not for

  • Complete beginners with no website and no ad budget — you need both

  • Anyone looking for advanced PPC strategy, bid automation or Performance Max depth

What you'll need

A website you can add a tag to, and a Google Ads budget. Retargeting works at small budgets — you don't need much — but you do need some.

Who this course is for:

  • This course if for anyone looking to make the most of their website traffic by developing profitable remarketing and retargeting campaigns This course is for you if you know that retargeting works, but haven't been able to make it successful for your company This course is for you if you're interested in learning more about how retargeting works on a deeper level, and you want to set up profitable remarketing campaigns using that knowledge This course is for your if you're an entrepenuer that needs to drive a high level of engagement to your brands and products This course is for you if you're a business owner that needs their website to convert more and you're ready to explore retargeting ads If you've heard of retargeting ads and you want to learn more about retargeting ads and remarketing campaigns, take this course This course is NOT for you if you're not serious about your website traffic
  • Local business owners who want previous website visitors to come back
  • Ecommerce sellers who want to win back abandoned carts and browsers
  • Mobile app developers retargeting people who visited but never installed
  • Anyone already running Google Ads who has never switched on remarketing