
Explore how retargeting works using Google Ads, Analytics, and Tag Manager to create remarketing audiences and run real-time campaigns, including YouTube retargeting and sales funnel strategies.
Explore retargeting, or remarketing, a cookies-based strategy that re-engages visitors by segmenting behavior and serving tailored ads across sites to encourage return.
Retarget visitors who leave your website without purchases or conversions with ads on other websites through Google AdWords, and practice implementing remarketing strategies.
Explore how sales funnels map the customer journey and guide retargeting strategies, from brand awareness campaigns in Google Ads to remarketing based on visitor interest and engagement.
Understand how campaigns, ad sets, and ads structure testing and targeting to reach your ideal customer. Discover ad rank, quality score, and installing the Google Ads tag for retargeting.
Compare DTC and lead generation, revealing distinct goals, scorecards, and journeys, with DTC as a sprint for immediate sales and lead gen as a marathon.
Link your Google Analytics with Google AdWords to create remarketing audiences. Follow admin steps to link accounts, copy the AdWords ID, and confirm to fetch audiences for remarketing campaigns.
Create custom retargeting audiences in Google Analytics and link them to Google AdWords to target website visitors, using the page location filter and the audience manager.
Learn to link Google Analytics with Google AdWords, access audiences in the Audience Manager, and create remarketing audiences by page conditions with a shared Google login.
Discover how Google Tag Manager centralizes and streamlines website tracking by deploying and managing tags and snippets without IT intervention, connecting data to analytics and ads tools.
Link your website to Google Tag Manager by deploying a code snippet on WordPress or Shopify, then connect Google Analytics, Google AdWords, Facebook pixel, LinkedIn, and Pinterest via GTM.
Learn to link Google Ads remarketing audiences with Google Tag Manager, create contact us page audiences, and test the connection to run remarketing campaigns with Google AdWords.
Explore the new Google Ads interface in this live walkthrough, switching from the previous design and navigating campaigns, ad groups, sitelinks, audiences, conversions, tools, billing, and admin settings.
Learn to create a display remarketing campaign using your remarketing audiences, set location, devices, budget, and timing, and craft ads with keywords and visuals before publishing.
Create remarketing audiences from your search campaign by targeting website visitors and pages, set conversion goals, and preview a publish-ready campaign to drive leads.
Create compelling ad copy for your retargeting campaign by selecting landing pages, business name, images and logos, headings and descriptions, and a clear call to action across multiple ad groups.
Link your YouTube channel to your Google AdWords account to enable remarketing audiences, then create targeted campaigns from YouTube viewer data.
Discover how to create YouTube channel remarketing audiences in Google AdWords, selecting videos, setting duration, naming the segment, and saving the audience for future remarketing.
Learn how to create a YouTube retargeting campaign to drive video views using remarketing audiences, set frequency caps, budgets, and device targeting, with call-to-action prompts.
Learn to create conversion tracking for specific buttons and links using Google Tag Manager. Track click text, URLs, and element details to support retargeting ads and Google Ads conversions.
Learn to create multiple video ads in a single YouTube retargeting campaign and organize them into multiple ad groups with keyword targeting and tailored calls to action.
Explore the sales funnel from awareness to action, guiding audiences through attraction, interaction, and relationship-building via Facebook, Google ads, Instagram, TikTok, Pinterest, and Snapchat.
Learn to build a Google search campaign from scratch by conducting keyword research, setting up conversion tracking, and crafting effective ad copy with site links and extensions.
Define a buyer persona and avatar to identify demographics, interests, and pain points; use research and keywords to craft persuasive ads with social proof that drive leads.
Explore how curiosity drives engagement in retargeting ads by creating knowledge gaps in headlines and storytelling, while staying honest to motivate clicks and conversions.
Create scarcity in retargeting ads to spark urgency with limited stock, time-bound offers, and countdowns. Use examples like Black Friday discounts and shop now prompts across ad channels.
Explore reciprocity as a sales psychology tactic for retargeting ads, using free gifts, personal notes, email addresses, call-to-action, and discounts to generate leads and drive conversions.
Discover how social proof, endorsements, reviews, and testimonials drive action in real-time retargeting campaigns, build trust and brand awareness, and guide buyers toward your call to action.
Growth hacking drives rapid brand growth by prioritizing areas, selecting channels, prototyping and testing, then marketing with ads and social proof to boost signups.
Around 95 out of every 100 people who visit your website leave without doing anything. They read a page, maybe two, and go. You paid to get them there and you got nothing.
Retargeting is how you get a second attempt — showing ads only to people who already visited, already know who you are, and already showed some interest. It's usually the cheapest traffic you'll ever buy, because you're advertising to people who are halfway convinced instead of strangers.
This course does one thing and does it fast: it gets your retargeting running.
What you'll have by the end
The Google tag installed on your site and verified as firing
Remarketing audience lists built and populating
A live retargeting campaign with sensible budget, frequency caps and exclusions
Conversion tracking that tells you whether it's making money
How long this takes
⟨N⟩ hours of video, and most people complete the setup in a single afternoon. This is deliberately not a 20-hour Google Ads encyclopedia. If you want to master search campaigns, bidding strategy and Performance Max, take a full Google Ads course. If you want retargeting working by tonight, this is that course.
Who this is for
Local business owners who want past visitors to come back
Ecommerce sellers chasing abandoned carts and browsers
App developers retargeting people who visited but never installed
Anyone already running Google Ads who has never set up remarketing
Who this is not for
Complete beginners with no website and no ad budget — you need both
Anyone looking for advanced PPC strategy, bid automation or Performance Max depth
What you'll need
A website you can add a tag to, and a Google Ads budget. Retargeting works at small budgets — you don't need much — but you do need some.