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Google Ads Introduction 2026: Google Tag And Ad Retargeting
Rating: 4.4 out of 5(117 ratings)
1,527 students

Google Ads Introduction 2026: Google Tag And Ad Retargeting

How to set up Google retargeting ads with the Google Tag. Retargeting ads are typically highly converting and cheapest
Created byAlex Genadinik
Last updated 9/2026
English
English [Auto],

What you'll learn

  • Set up Google Ads in 1 hour
  • Clear and easy-to-follow explanations
  • Made simple for beginners
  • Google Ads retargeting ads
  • Google Ads and Google Tag setup
  • Google Ads for a local business
  • PERSONALIZED HELP from the instructor: Join OFFICE HOURS Zoom call with the instructor and students to ask questions directly
  • WORLD-CLASS student support: I answer 99% of student questions within 24 hours

Course content

5 sections • 19 lectures • 1h 24m total length

  • Introduction and warm welcome1:21

    Launch your first Google Ads campaign on day one by targeting the right users and selecting effective keywords. Learn to create attractive ads that drive clicks to your site.

  • Options to have a better course-taking experience3:11

    Explore options to improve your Udemy course experience, including q&a in the course, and monthly office hours. Access captions, transcripts, playback controls, and a completion certificate.

  • Setting up a fresh Google Ads account4:08

    Set up a fresh Google Ads account from ads.google.com, enter billing, time zone, currency, and country details, skip campaign creation if needed, and prepare to create your first campaign.

  • Getting comfortable with the Google Ads interface1:47

    Get comfortable with the Google Ads interface by exploring campaigns, audiences, and keywords, using the Keyword Planner in expert mode to discover ideas and prepare your first campaign and ads.

  • Explaining ad campaigns, ad sets, and individual ads3:05

    Master the campaign, ad set, and ad structure to organize testing, refine targeting by demographics, locations, and interests, and optimize engagement and conversions in Google ads.

Requirements

  • Requirement is budget and ability to pay for Google Ads

Description

This course is an introduction to Google Ads, especially how to do Google Ads retargeting.

Retargeting is running ads to people who have already visited your website. People who visited your website are considered "warm leads" who have already shown some interest in your site.

Targeting "warm" leads in better than targeting "cold" leads who know nothing about your business. Warm leads who click your ads and come back are more likely to engage with your business and are typically cheaper to target.

This course is relatively short so you should be able to set everything up in one day and begin running your ads.

INSTRUCTOR BACKGROUND

I've been an entrepreneur for 20 years, have coached 1,000+ entrepreneurs in person, taught 1,000,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT

If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.

CERTIFICATE OF COMPLETION WHEN YOU FINISH THIS GOOGLE ADS COURSE   

When you complete 100% of the videos in this Google Ads course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your Google Ads expertise, and that you have completed a certain number of hours of Google Ads instruction.

MONEY-BACK GUARANTEE

The Google Ads course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.

Invest in your future. Enroll now.

Who this course is for:

  • Entrepreneurs, mobile app developers, local business owners

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