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Non-Profit Google Grant: Ultimate Non-Profit Approval Guide

Name: Non-Profit Google Grant: Ultimate Non-Profit Approval Guide
Rating: 4.2 (31 reviews)

Get Your Non-Profit Google Grant Approved: Step-By-Step Google Grant Setup Guide For Non-Profit Organizations

Created byBrett Henderson

Last updated 3/2022

English

English [Auto],

What you'll learn

Students will learn how to sign up for the $10,000 Per-Month Google Ads Grant step-by-step.
Students will have a broad understanding of how to create advertisements on the Google search engine.
Students will have a strong understanding of how to create landing pages.

Course content

9 sections • 26 lectures • 4h 10m total length

Course Pre-Quiz - Test You Knowledge
V1) 7 Steps To Get Approved For The Google Ad Grant Beginners Guide4:10
Learn the seven steps to secure the Google Ad Grant, from TechSoup validation token to opening a Google ads account and delivering ten thousand dollar a month in ads.

Video: Understanding Google Ads Account Structure7:39
Understand how the Google ads account is structured, from account level to campaigns and ad groups. See how keywords, ads, and landing pages connect and how settings drive optimization.
V4) What Keywords Do In Google Ads4:51
Identify how keywords drive visibility in Google ads and guide how ads respond to searches. Structure campaigns with 20 keywords across ad groups to reach potential donors and clients.
V5) Doing Keyword Research In Google Ads For Beginners4:39
Learn how keyword research powers Google Ads campaigns. Use keyword planner to forecast search volume and clicks.
V6) How To Add Negative Keywords in Google Ads6:08
Learn how to add negative keywords in Google Ads to prevent irrelevant searches, manage campaigns and ad groups, and optimize visibility for the Google Ad Grant.
V7) Understand Keyword Intent In Google Ads5:11
Explore how keyword intent shapes Google Ads for non-profit topics, comparing nonprofit organization and non-profit organization near me, and planning local versus broad keywords to maximize reach.
V8) How to Create A Google Ads Campaign11:24
Learn to set up a nonprofit Google Ads campaign as a search campaign, with a $329 budget, up to $2 per click, US targeting, and a landing page for conversions.
V9) How To Setup Google Ads Location Targeting4:49
Learn to set up Google Ads location targeting for a nonprofit, choosing between location and radius targeting, with steps to target Katy, Texas and a 30-mile radius.
V10) How To Setup Google Ads Radius Targeting2:58
Set up Google ads radius targeting to expand reach from Katy, Texas to a larger area using a 30-mile radius, then save changes.
V11) How To Create An Ad Group In Google Ads7:00
Create your first ad group in a Google grant campaign by entering targeted keywords like churches near me and organizing them into focused ad groups.
V12) How To Write Google Text Ads For Beginners22:29
Learn to craft effective Google text ads for nonprofit grants by writing keyword-aligned headlines, optimizing ad copy, and testing multiple ads to boost clicks.
V13) 6 Guidelines For Writing A+ Google Text Ads8:12
Learn six guidelines to craft A+ Google text ads for nonprofit Google grant, including filling ad space, mixing headlines, using a call to action, avoiding spam, and using ad previews.
V14) How To Optimize Google Ads _ A-B Testing17:15
Optimize your Google ads for the non-profit grant by running multiple ads, comparing click through rate, pausing underperformers, and iterating every 14 to 30 days for better conversions.
V15) How To Change Google Ad Rotation Settings4:01
Set ad rotation to do not optimize, rotating ads evenly instead of favoring the best performer to accumulate data across ads and campaigns.
V16) How To Create Excellent Google Ad Extensions13:54
Learn to create effective Google Ad Grant extensions for non-profits, including site link and call-out extensions, configured at campaign or account level to boost ads.
V17) 13 Landing Page Tips For Google Ads Users23:23
Create a nonprofit landing page with one clear call to action above the fold, supported by trust indicators, a lead magnet, and conversion tracking to improve Google Ads results.
V18) How To Create A Landing Page For Google Ads58:44
Create a landing page for the Google ad grant using Insta Page templates, add testimonials, and use save your seat CTAs; set up conversion tracking and test colors.
V19) Setting Up Conversion Tracking In Google Ads15:34
Set up conversion tracking in Google Ads for a Google grant campaign, including adding a global site tag and event snippet on landing and thank-you pages, and configuring conversions.
V20) Review Your Google Ads Account Before Applying For The Google Grant12:15
Review the non-profit Google grant readiness, ensuring a $329 daily budget, maximize conversions, proper ads, keywords, extensions, landing pages, conversion tracking, SSL, and a clear mission on the about page.

Requirements

We're going from zero to hero, step-by-step.
Any past experience with Google Ads, PPC marketing, conversion funnels, or landing page design will be useful.

Description

WHAT IS THE GOOGLE AD GRANT?
The Google Grant is not a traditional grant and does not require grant writing skills. The Google Ad Grant is a digital advertising grant Google Offers U.S.-based 501(c)3 nonprofits. This grant requires you to use the Google Ads platform (Digital Marketing). Once qualified, you receive access to $10,000 per month of FREE ADVERTISING in the Google Advertising platform (known as Google Ads). This means you get to advertise your nonprofit for free on the Google Search Engine. If you spend the full $10,000 per month, you can expect to increase your website traffic by 4,000 to 10,000 viewers per month. This course teaches you how to get approved for the Google Advertising Grant and navigate the Google Ads Platform.

Requirements

Entry Level Course - This course takes you from Zero to Hero! Just be prepared to learn how to use "Google Ads" - an online advertising platform created by Google.

Description

AT THE END OF THIS COURSE YOU WILL BE ABLE TO:

★Your Nonprofit will be approved for your $10,000 Per Month Google Ad Grant.

★ Be able to navigate your Google Ads account through Google Ad Grant compliance policies.

★ Operate your new Google Ads account like a pro.

WHAT THE COURSE FOCUSES ON

#1 -Step-By-Step live walkthrough on how to get approved for the Google Ad Grant.

#2 -Step-By-Step live walkthrough on how to set-up your Google Ads Account CORRECTLY From A-Z.

#3 -Training on keeping your Google Grant compliant.

WHAT YOU'RE REALLY GETTING

When you purchase this course, you're getting Google Ads training from a professional digital marketer and you're getting even more specialized education into the rules and requirements that are required by the Google Ad Grant. (Most professional marketing firms can't do that.)

★ You're setting up your Google Ad Grant account from start to finish.

★ Totally Free 1-Hour Meeting With Your Instructor

★ You're really getting an advanced Google Ads account creation training.

★ You're getting specialized Google Ad Grant training.

★ You're learning how to navigate the rules surrounding the Google Grant so your monthly grant stays compliant.

WHAT YOU'RE NOT GETTING

★ You're not getting the endless hours of confusion that comes when trying to set up the Google Ad Grant alone.

★You're not paying a large amount of money for Google Grant Management services!

THIS COURSE IS FOR YOU IF:

-You are looking into the Google Ad Grant for your church or nonprofit organization and aren't sure what to expect.

-You want step-by-step instructions that hold your hand as you go through the Google Grant setup process (I made this because I wish I had it myself the first time I set up a Google Grant)

WHAT'S IN THE COURSE?

★ 4 Hours of Video content.

★ Step-By-Step PDF note files for every video.

★ Lifetime Access to the course and all updates.

★ Totally Free 1-Hour Meeting With Your Instructor

I CREATED THIS COURSE TO HELP YOU NAVIGATE THAT MAZE OF RULES, REGULATIONS, & CONFUSION WHEN SIGNING UP FOR THE GOOGLE AD GRANT YOURSELF.

The first time I signed up for the Google Ad Grant I had no idea it would become a large part of my future career. I also had no idea what I was in for. The Google Grant signup process can be a nightmare if you're not sure what you're doing and if you don't have some degree of Google Ads training. After setting up & running dozens of Google Grant accounts, I wanted to give you the guidance I wish I had. If you're not sure how to sign up for the Google Ad Grant, this course will 100% pay for itself in the time it will save you in the setup process (easily a dozen hours or more).

Who this course is for:

This course is for you if you aren't sure if you should pursue the Google Ad Grant.
This course is for you if you would rather not spend dozens of hours on the phone with Google's Tech Support Team.
This course is for you if you don't know how to create your Google Ads account CORRECTLY.
This course is for you if you aren't sure how to STAY COMPLIANT, every month.
This course is for you if you're just looking for clarity about the Google Ad Grant.

Click the "Buy Now" button and join me in this course.

-Brett

Who this course is for:

Ideal students work or volunteer with a U.S. based nonprofit and want $10,000 of free monthly Google Advertisements.

Non-Profit Google Grant: Ultimate Non-Profit Approval Guide

What you'll learn

Explore related topics

Course content

Overview: Google Ad Grant Application Process1 lecture • 4min

STEP 1: Create a TechSoup Account1 lecture • 1min

STEP 2: Create a Gmail Account1 lecture • 1min

STEP 3: Apply for Google For Nonprofits1 lecture • 1min

STEP 4: Get Your Validation Token from TechSoup1 lecture • 1min

STEP 5: Open a Google Ads Account1 lecture • 7min

STEP 6: Set up Your Google Ads Account18 lectures • 3hr 50min

STEP 7: Enroll for the Google Ads Grant1 lecture • 6min

Contact The Instructor1 lecture • 2min

Requirements

Description

Who this course is for: