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Introduction into Google Ads & Google Analytics 4 Beginners
Rating: 4.5 out of 5(21 ratings)
1,221 students

Introduction into Google Ads & Google Analytics 4 Beginners

Learn the foundations of Google Ads and Google Analytics 4 with step-by-step guidance and AI strategies—for beginners.
Last updated 5/2025
English

What you'll learn

  • How to set up and navigate Google Ads Manager and Google Analytics from scratch.
  • The fundamentals of AI-powered Google Search Ads and how to prepare campaigns for ChatGPT integration.
  • How to install and configure the Google GTAG (AW number) on a WordPress website.
  • Step-by-step instructions to set up and optimize Google Analytics 4, including event tracking and dashboards.
  • How to use Auto-Apply Recommendations to improve your campaign performance with Google’s AI suggestions.
  • The essentials of building a strong data foundation for future campaigns in Google Ads and Analytics 4.

Course content

1 section8 lectures1h 59m total length
  • Preparation for AI-Powered Google Advertising26:06
  • Important Setups for Google Advertising10:19
  • AI-Powered Google Search Ads27:44

    Explore AI-powered Google search ads, including Performance Max for shopping, smart bidding with broad match keywords, and campaign setup to optimize purchases, revenue, and conversions.

  • GTAG (AW Number) Installation on WordPress3:45
  • Auto-Apply Recommendations6:02
  • Google Analytics 4 Setup5:30

    Set up Google Analytics 4 by creating an account, configuring a data stream with the measurement ID, and installing the tracking code across your site to monitor traffic and conversions.

  • Deep Dive into Google Analytics 440:05
  • Bonus Lecture0:24

Requirements

  • A Gmail account to access Google Ads, Google Analytics, and other essential tools.
  • An open and positive mindset – this course is beginner-friendly and designed to guide you step by step.
  • You can watch the course on a mobile device, but for the best learning experience during hands-on setups, we recommend using a laptop, desktop, or tablet with a keyboard.
  • No prior experience in digital marketing or advertising is needed. Just bring your curiosity, and we’ll take care of the rest.

Description

Google Ads & Google Analytics 4 for Beginners – Free Introductory Course with Google AI Strategies

Step into the world of Google advertising with confidence. This practical, beginner-friendly course teaches you how to build, track, and optimize Google Ads using powerful tools like Google Analytics 4, GTAG, and ChatGPT.

Whether you’re a small business owner, freelancer, or aspiring digital marketer, this course gives you the real-world tools and knowledge to succeed—without requiring any prior experience.

Why Take This Course?

This free course is designed to be more than a basic overview. It is your entry point into AI-powered advertising with real value, practical walk-throughs, and powerful insights to help you start advertising effectively on Google from day one.

You will gain hands-on experience setting up:

  • Google Ads Manager and Merchant Centre

  • Google Analytics 4, with full event tracking

  • Enhanced Conversions for better performance insights

  • Pixel Manager for WooCommerce

  • GTAG (AW Number) installation for WordPress

  • Auto-Apply Recommendations and Google AI tools

You’ll also learn to prepare your account for advanced strategies with Google AI, and see how AI can help brainstorm, optimize, and scale your ad campaigns in minutes.

What You’ll Learn:

  • How to create your first Google Ads and search campaigns

  • The basics of using Google Merchant Centre and WooCommerce

  • AI-powered ad creation with AI

  • Setting up Google Analytics 4 for professional-level tracking

  • Installing the GTAG for WordPress websites

  • Using Google’s Auto-Apply Recommendations effectively

  • Navigating Google Analytics 4 dashboards and reports

  • Preparing your website and data for future advertising success

What’s Included:

  • 10 detailed video explainers (with screen recordings)

  • Clear, step-by-step tutorials for each platform

  • AI-enhanced copywriting techniques

  • Tools and setup guidance for e-commerce tracking

  • Real examples from professional campaigns

  • Lifetime access and free future updates

Who Is This Course For?

  • Absolute beginners looking for a structured starting point

  • Entrepreneurs who want to understand and manage their own ads

  • Digital marketing students preparing for advanced certification

  • Freelancers and virtual assistants looking to expand their skills

  • Business owners wanting to track performance and scale efficiently

Why This Course Matters:

There are many tutorials available—but few offer the clarity, strategic insights, and hands-on demos that you’ll find here. This is more than just a free preview. You’ll walk away with a full foundation in how to use Google Ads and Analytics to start building your online presence.

You’ll also get a sneak peek into what’s ahead in the full version of my Google Ads Mastery Mega Course—with content designed to help you grow, scale, and succeed.

Enroll Today

Start building your digital marketing skills now with this accessible, beginner-friendly course. Learn how to harness the power of Google Ads and Google Analytics 4—and gain the confidence to move forward with your strategy.

Your journey begins here. Enroll now and take your first step into AI-powered advertising.

Who this course is for:

  • Beginners who want to learn the fundamentals of Google Ads and Google Analytics 4
  • Small business owners looking to increase visibility and attract more customers through Google advertising
  • Aspiring marketers and career switchers seeking foundational skills in digital marketing
  • Freelancers who want to expand their service offerings with Google Ads and analytics
  • E-commerce entrepreneurs who want to track performance and optimize their online stores with WooCommerce
  • WordPress users who want to understand and install GTAG and manage conversions effectively
  • Content creators and bloggers who want to drive traffic to their websites using AI-powered Google Ads
  • Students who want a step-by-step, practical introduction to advertising with AI and Google Analytics
  • Anyone curious about digital marketing who wants to start with a structured, easy-to-follow free course