Google Ads: From Bidding to Tracking your results

Name: Google Ads: From Bidding to Tracking your results
Rating: 4.5 (30 reviews)

Bidding is fundamental on Google Ads, but do you know how to use manual CPC and smart bidding strategies?

Created byMargaux Rouault

Last updated 9/2020

English

What you'll learn

When to use automated bidding strategies over manual CPC
Select the right bidding strategy for your marketing goal at the right time
How to monitor your bids with manual CPC
How to monitor your bids with smart bidding strategies

Course content

6 sections • 26 lectures • 1h 16m total length

Introduction2:01
Introduction to the class "Google Ads: From bidding to tracking your results".
Overview0:28
Overview of the class "Google Ads: From bidding to tracking your results"

Introduction to this section0:22
Introduction to "Learning how to bid".
Introduction to bidding strategies2:52
Get an overview of what are the bidding strategies options on Google Ads and what sets them apart: clicks, visibility, performance or manual.
Introduction to match types5:17
Learn about the four match types on Google Ads: what are the advantages and the drawbacks and how to use them the best way in your Google Ads campaigns.
Set a Max CPC with Manual CPC7:04
How to set a bid when using manual CPC? You do it by using Max CPC and by taking a deeper look at your keywords.
Bid on match types4:24
The first step is to learn how to bid depending on your match types. In the previous lesson, we saw that depending on the match type, the query was more or less clear, so each match type shouldn't have the same bid. Even if it's the same keyword.
Bid adjustments essentials6:17
On Google Ads, you can bid on keywords, but you can also adjust your bids depending on other elements that I detail in this lesson.

Going automated: what you gain vs what you loose1:49
When switching your Manual CPC campaigns to automated bidding strategies, there are some information that you need to know about in order to make it work as best as possible.
Focus on Maximize conversions2:34
Maximize conversions is one of the automated bidding strategies on Google Ads. Learn how to make it work on your campaign.
Focus on tCPA4:56
Target CPA or tCPA is one of the automated bidding strategies on Google Ads. Learn how to make it work on your campaign.
Maximize conversions vs tCPA2:18
Let's take a look at the differences between Maximize conversions and tCPA, which are not far right from each other, but still fundamentally different.
Maximize conversion value vs tROAS4:53
Let's take a look at the differences between Maximize conversion value and tROAS, which are not far right from each other, but still fundamentally different.
Focus on Target impression share2:08
Target impression share is one of the automated bidding strategies on Google Ads. Learn how to make it work on your campaign.
Final thoughts4:15
It's almost the end! But I still have some info to give you to make sure that your experience with smart bidding strategies will be successful.
In a nutshell3:56
Let's conclude this class with a summary of every subject we covered so far.
Tell me about your experience with smart bidding strategy

Introduction to this section0:11
Welcome to this first section on how to track your results on Google Ads.
But first, let's talk about your goals:
Recognize your main goals from your secondary conversions or micro-conversions
Learn how to track them by choosing one of the 3 methods I'm going to give you
Choose which goals to track on Google Ads4:34
There are your main goal(s) and then, there are secondary conversions or micro-conversions. Learn how to categorize them and what to do with them on Google Ads.
Choose how to track goals on Google Ads5:35
There are 3 options to track your micro-conversions on Google Ads. Choose which one you would like to try and hear about my thoughts on every method.

Introduction to this section0:10
Introduction to "Tracking your results on Google Ads".
Track your objectives with: Destination tracking3:47
Learn to create a goal tracking by using the destination option on Google Analytics.
Track your objectives with: Event tracking2:33
Learn to create a goal tracking by using the event option on Google Analytics.
Check your tracking1:26
Once you have created your goals, don't forget to test them to see that they work correctly.
Link your accounts and Import your goals on Google Ads2:09
Link your Google Analytics account with your Google Ads account to be able to track the results on your Google Ads campaigns.
QUIZ - From bidding to tracking

Requirements

You need a computer, tablet or smartphone with an internet connection
Basic knowledge of Google Ads required to understand some technical terms (bids, CPC, match types, bidding strategies)
Strong tolerance to french accent

Description

In this 60 minutes class, you will learn learn everything about manual CPC and automated bidding strategies, plus some basics about tracking on Google Ads.

If you’ve just created a campaign and you’re wondering how to bid, I can help you. If you want to switch your campaigns to smart bidding as soon as possible, I have some valuable tips for you. If you’re a marketing professional and you’re looking to improve your skills on Google Ads. This class may interest you.

As a digital marketing consultant with over five years of experience on Google Ads, I can tell you that bidding is fundamental on Google Ads. It’s nice to have a clean structure, good keywords and well written ad copy, but if you don’t know how to bid, your campaigns will never generate the traffic that you need. Wether it’s by using manual CPC or automated bidding strategies, I will give you my take on how you should bid on Google Ads. And since tracking is essential in that process, I’ve also prepared a section to help you with tracking setup

After having taken this class, you will be able to review your campaigns settings for any problems on your own and you will be able to optimize all your KPIs.

This course can be of use to beginners and people that have an intermediate level on Google Ads. Above that, I’m pretty sure it will seem too basic for you. So, if you’re launching your account using smart bidding strategies, this class will be useful. If you’re considering switching your manual CPC campaigns to automated bidding strategies, I will also have some valuable tips for you.

What you WON'T learn in this class

Step by step videos on how to create an account or a campaign on Google Ads online platform
How to create a campaign from A to Z
How to create ad copy and ad extensions
How to choose a landing page

What you WILL learn in this class

Why using one bidding strategy over another
When to use a specific bidding strategy over another
How to set up your tracking for lead generation using destination or event tracking
My opinion about some choices over others

What you will need

Unless you have very good eyes, I would advise watching this class on a bigger screen than your smartphone's
Basic knowledge of Google Ads (it's an advertising platform where businesses bid on keywords to make their ads appear. There you go)
You don't need a Google Ads account

Who this course is for:

People who are interested to learn everything there is to learn on the most powerful advertising platform
Small business owners who want to increase their sales and lead generation on their website
Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed
Students who want to develop new professional skills

Google Ads: From Bidding to Tracking your results

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 2min

Learn how to bid6 lectures • 26min

Using Smart bidding strategies8 lectures • 27min

Track your results - Deal with Micro-conversions3 lectures • 10min

Track your results on Google Ads5 lectures • 10min

Conclusion2 lectures • 1min

Requirements

Description

Who this course is for: