Google Ads: From Bidding to Tracking your results
What you'll learn
- When to use automated bidding strategies over manual CPC
- Select the right bidding strategy for your marketing goal at the right time
- How to monitor your bids with manual CPC
- How to monitor your bids with smart bidding strategies
Requirements
- You need a computer, tablet or smartphone with an internet connection
- Basic knowledge of Google Ads required to understand some technical terms (bids, CPC, match types, bidding strategies)
- Strong tolerance to french accent
Description
In this 60 minutes class, you will learn learn everything about manual CPC and automated bidding strategies, plus some basics about tracking on Google Ads.
If you’ve just created a campaign and you’re wondering how to bid, I can help you. If you want to switch your campaigns to smart bidding as soon as possible, I have some valuable tips for you. If you’re a marketing professional and you’re looking to improve your skills on Google Ads. This class may interest you.
As a digital marketing consultant with over five years of experience on Google Ads, I can tell you that bidding is fundamental on Google Ads. It’s nice to have a clean structure, good keywords and well written ad copy, but if you don’t know how to bid, your campaigns will never generate the traffic that you need. Wether it’s by using manual CPC or automated bidding strategies, I will give you my take on how you should bid on Google Ads. And since tracking is essential in that process, I’ve also prepared a section to help you with tracking setup
After having taken this class, you will be able to review your campaigns settings for any problems on your own and you will be able to optimize all your KPIs.
This course can be of use to beginners and people that have an intermediate level on Google Ads. Above that, I’m pretty sure it will seem too basic for you. So, if you’re launching your account using smart bidding strategies, this class will be useful. If you’re considering switching your manual CPC campaigns to automated bidding strategies, I will also have some valuable tips for you.
What you WON'T learn in this class
Step by step videos on how to create an account or a campaign on Google Ads online platform
How to create a campaign from A to Z
How to create ad copy and ad extensions
How to choose a landing page
What you WILL learn in this class
Why using one bidding strategy over another
When to use a specific bidding strategy over another
How to set up your tracking for lead generation using destination or event tracking
My opinion about some choices over others
What you will need
Unless you have very good eyes, I would advise watching this class on a bigger screen than your smartphone's
Basic knowledge of Google Ads (it's an advertising platform where businesses bid on keywords to make their ads appear. There you go)
You don't need a Google Ads account
Who this course is for:
- People who are interested to learn everything there is to learn on the most powerful advertising platform
- Small business owners who want to increase their sales and lead generation on their website
- Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed
- Students who want to develop new professional skills
Featured review
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Course content
- Preview02:01
- 00:28Overview
Instructor
- 4.2 Instructor Rating
- 94 Reviews
- 7,924 Students
- 3 Courses
I am a Google Ads certified professional since 2016. I am certified in Search, Display, Mobile, Shopping Ads and Analytics.
In the past, I have worked with businesses in education, real-estate, travel and overall ecommerce (beauty, flowers, technology, etc.). Managed budgets went from €500 to €50,000 per month
My expertise starts with understanding my client's business and their market. Every business is unique and I provide the best tailor-made solution to reach their goal.
Since early 2020, I've decided to help business owners and marketing professionals improve their skills on Google ads to grow their business.