Explore keyword research, one-word, two- or three-word, and long-tail keyword selection for Google Ads using the Keyword Planner tool, and forecast campaigns.

Master Google ads keyword match types—broad, phrase, and exact—and learn when to use each to optimize reach, relevance, and conversions.

Learn to use negative keywords and negative keyword lists in Google Ads to filter irrelevant queries, apply at campaign, ad group, and account levels, and improve CTR while reducing spend.

Discover how search terms trigger ads in campaigns and use the search terms report to identify keywords and negative keywords. Analyze queries, match types, clicks, and impressions to optimize campaigns.

Explore the full range of Google ads formats, including responsive search ads, shopping ads, dynamic search ads, responsive display ads, call ads, mobile app ads, and video and discovery ads.

Create a responsive search ad in Google Ads by providing final URL, up to 15 headlines (30 chars) and 90-character descriptions, then pin, preview, and submit for a one-day review.

Learn to create a dynamic search ad in a Google Ads search campaign by setting a dynamic ad group and defining targets like categories, specific pages, or all pages.

Create a responsive display ad in Google Ads by selecting a display campaign, uploading images, logos, and videos, and writing headlines before previewing and submitting for approval to go live.

Master Google ads extensions and assets, from sitelink to lead form and image extensions, to boost user experience, clicks, and conversions across campaigns.

Create sitelink extensions in Google Ads by selecting a campaign, configuring text, two descriptions, and a final URL in the assets section, with account, campaign, or ad group levels.

Create a call extension in Google Ads by selecting account, campaign, or ad group level, choose country, enter your phone number, and save to display the extension under mobile ads.

Create a call out extension in Google Ads by navigating to assets, selecting call out, entering text, and saving; apply at account, campaign, or ad group level.

Learn how to create structured snippet extensions in Google Ads, define a header, choose predefined headers, and display brand information under ads on mobile and desktop.

Learn to create a price extension in Google Ads using the assets section and plus button to add product tiers and pricing with a final URL.

Create a promotion extension in Google Ads by navigating to assets, defining the occasion, choosing monetary or percentage discounts, and setting product name, URL, and conditions like orders over $500.

Learn to create a Google Ads lead form extension, configure the form headline, questions (name, phone, email), privacy policy, image, submission message, and ad display, then download leads as CSV.

Create the app extension in Google Ads by selecting app extension in assets, choosing Android or iOS, naming the app, and adding a line text to drive app downloads.

Create the business name and logo extensions in Google Ads by using the assets section, then complete advertiser verification—Google performs background checks—so the extensions appear on ads.

Explore dynamic keyword insertion in search ads, swapping keywords into headlines and descriptions to advertise multiple products with one campaign, using default text and practical Google Ads steps.

Learn how to apply the countdown feature in ads to create urgency by showing a live days-to-go timer that automatically updates toward the event date.

Use the location insertion feature to tailor ads for multiple locations; headlines and descriptions dynamically reflect the user’s city. Insert curly braces to customize ads by location.

Explore google ads bidding strategies, including manual CPC and automated bidding (maximize clicks, maximize conversions, target impression share, target CPA, and maximize conversion value), CPM and cost per view bidding.

Apply manual CPC bidding in Google Ads to set max CPC bids for each keyword. Access campaign settings, choose manual CPC, and bid per keyword to control costs.

Maximize clicks uses Google's automated bidding to optimize keyword bids for more ad clicks, driving website traffic, with setup in campaign settings and a max CPC limit.

Apply the maximize conversions automated bidding strategy in Google Ads to maximize conversions by leveraging historical conversion data and focusing on favorable situations with higher conversion probability for e-commerce campaigns.

Learn the maximize conversion value bidding strategy to automate bids and maximize revenue by prioritizing high-ticket products in Google Ads. Apply it in campaign settings by choosing maximize conversion value.

Learn how the target impression share bidding strategy on Google Ads boosts campaign impression share, set a target percentage, and control ad location and maximum CPC bid limits.

Learn how target CPA bidding automates conversions while capping cost per conversion in Google Ads, aligning spend with profitability. Apply it in your campaign settings to set a target CPA.

Set your campaign's target roas using the maximize conversion value bid strategy to achieve a revenue target, calculating roas as conversion value divided by cost.

Master the semi-automated enhanced CPC bidding in Google Ads by manually setting keyword bids while the algorithm adjusts to maximize conversions or conversion value.

Master CPM bidding in Google Ads to pay per thousand impressions, ideal for branding and awareness campaigns on display and video campaigns.

Discover how CPV bidding works in video campaigns, paying a set cost per view on Google Ads, using target CPV in awareness and consideration campaigns with no automated bidding options.

Explore the Google Display Network with 3 million plus sites, and learn audience and content targeting, including topics, placements, and keywords, to place ads by relevance.

Apply affinity targeting in Google display campaigns by selecting interest-based categories, such as photography, and saving audiences to reach users based on their interests and habits.

Target users by demographics in display campaigns, using age, gender, parental status, and household income. Learn to apply these categories in campaign settings within Google ads.

Explore display campaigns using detailed demographics to target parents of infants and toddlers, marital status, education, and home ownership, then apply these segments to your campaign strategy.

Target high-intent shoppers with in-market audiences in display campaigns by selecting relevant categories and subcategories on the Google network. Use this targeting for purchase and consideration campaigns to reach buyers.

Target users by life events in the Google Display Network, applying categories and subcategories like graduation, job change, moving, and marriage to guide your ads.

Target ads on the Google Display Network by topic categories, selecting relevant subcategories such as auto, retail, finance, and technology, then apply topics targeting in campaigns.

Target specific websites, YouTube channels and videos, apps, and app categories with placement targeting in a Google Ads display campaign, and learn to add placements via manual entry or search.

Discover how display keywords targeting on the Google Display Network drives contextual reach by adding keywords manually or from website scans and save them to campaigns.

Create custom audiences in Google Ads with custom affinity and custom intent to target users by interests, purchase intentions, and search terms.

Learn to create combined audiences in Google Ads by merging affinity and in-market segments to target a higher-conversion audience for running shoes.

Create a standard display campaign in Google Ads, set brand awareness objectives, configure location, language, device targeting, and build image and text ads for review and publishing.

Discover how conversion tracking in Google Ads measures sales and leads by recording user actions on your website using the Google tag and event snippet.

Learn how to set up website conversion tracking in Google Ads by defining a conversion action, generating the Google tag and event snippet, and applying them on your site.

Set up app conversion tracking in Google Ads by linking your app to GA4, Firebase, or Google Play, and create conversion actions for installs and in-app events.

Learn to set up and track phone call conversions in Google Ads using call extensions and call-only ads, define call length thresholds, and link conversions to extensions for accurate reporting.

Explore measurement attribution in Google Ads, comparing last-click and data-driven models, and view conversion paths, device breakdowns, and assisted conversions in the attribution section.

Learn how remarketing with Google Ads follows site visitors using a Google tag and cookies, and set minimum IP addresses to launch remarketing campaigns.

Learn to use audience manager to build remarketing lists from website visitors who didn’t convert, generate and paste the Google Ads tag, and link the list to a remarketing campaign.

Create and link remarketing lists to display and search campaigns in Google Ads, set targeting and budgets, and build ads that follow website visitors across networks.

Create an app users remarketing list in Audience Manager, link your app to Google Ads and Google Play, then run search or display remarketing campaigns.

Create a YouTube remarketing list in Audience Manager from engaged viewers, link your YouTube channel, define actions, and target them with display or search ads.

Use the customer list feature in Google Ads for remarketing by uploading emails and names to target search and display campaigns.

Create custom combinations in remarketing by merging multiple lists, such as website visitors and customer lists, to follow users who check out multiple products across display or search campaigns.

Link your Google Analytics property to Google Ads to import users and build a remarketing list, then target them with search and display campaigns.

Learn to use the lead form segment for remarketing by creating a remarketing list from form extensions and linking it to search or display campaigns to follow leads with ads.

Master YouTube advertising on Google Ads by using four ad formats to drive awareness and conversions, while meeting prerequisites like owning a YouTube channel and linking it to Google Ads.

Learn to create a skippable in-stream campaign in Google Ads with video ads, YouTube URL attachment, location and language targeting, bidding to maximize conversions, budgeting, and ad review steps.

Build an in-feed video ad campaign in Google Ads by selecting awareness and consideration, setting CPV bid, budgets, dates, targeting, and attaching your video across YouTube and Google Display Network.

Create a bumper ad campaign in Google Ads focused on awareness with a six-second video, CPM bidding, reach across YouTube, Google TV, display network, and location, language, topic targeting.

Learn to create a 15-second non-skippable in-stream ad campaign on Google Ads for branding and awareness, including setting CPM bidding, budgets, and targeting details.

Create and manage ad sequence campaigns in Google Ads to show multiple video ads in a defined order, targeting awareness and consideration with YouTube and Display Network placements.

Create a target frequency campaign in Google Ads to show a video ad to the same user multiple times, with weekly target and CPM bidding across YouTube and display network.

Create and optimize audio ads campaigns in Google Ads to reach YouTube listeners with CPM bidding, audience and content targeting, landing pages, and cross-network placements.

Understand shopping ads in Google Ads, including product images and prices, and learn to set up a Google Merchant Center account and link it to Ads for campaigns.

Set up a Google Merchant Center account, upload products via manual or feed methods, verify ownership, and link to Google Ads to build a shopping campaign.

Learn to create a Google Shopping campaign, structure campaigns with ad groups and product groups, subdivide by brand and product attributes, and tune bids, negatives, and audiences.

Discover how performance max campaigns in Google Ads run across YouTube, search, display, discover, Gmail, and Maps with asset groups and audience signals.