Google Ads For Ecommerce: SEM, Paid Ads, Google Shopping

A mini-course on how Ecommerce stores create Google Ads for their business, and how to make it work for you.
Free tutorial
Rating: 4.8 out of 5 (42 ratings)
2,163 students
1hr 25min of on-demand video
English [Auto]

What are Paid Ads and how they affect your bottom line
How Search Engines and Paid Ads interact with your business, and how to make money off of it
How to conduct profitability research to better position your products
How to build Search and Shopping ads for your business


  • You only need a general understanding of online shopping, and a general idea of how you want to get started
  • No prior technical skills are necessary
  • A desire to build an Ecommerce business for yourself


This course is for those who want to learn how Google Ads works, and how to make it work for their Ecommerce store. Google Ads will enable a business to generate traffic immediately, but it must be done properly to be profitable. Find out how to build profitable ads in this course.

The Class

The internet opened a lot of doors, but mostly it opened the door for people to work for themselves. No bosses, no schedules.

This class is an individual section of my much larger masterclass: Beginner's Shopify: Fundamentals of eCommerce Masterclass. After completion of this class, I recommend taking some other sections a-la-carte, or taking the entire masterclass (see my instructor profile for more details).

This is a crash course on Paid Ads. This class will teach you the following:

  • Why are margins important?

  • How to create Search Ads in Google

  • Shopping/Performance Max campaigns in Google

  • How do I conduct keyword research?

Learn how solo entrepreneurs, dropshippers, and product owners turn ideas into lucrative careers (and how you can too). After you take this class, you will have a general understanding of how ecommerce works and what direction to go next. This course was designed with the aspiring ecommerce entrepreneur in mind. If you're new to the digital world and you're looking to understand the industry at a high level, this is the course for you.

Who this course is for:

  • If you own a Shopify store and want to learn what SEO is and how it works, this is the course for you.
  • New To Ecommerce: If you have not started an ecommerce website before, this course is for you
  • Dropshippers: If you are looking to dropship your products and don't know where to start, this course is for you too


eCommerce Professional Since 2008 - Entrepreneur & Teacher
Bradley Bacon
  • 4.6 Instructor Rating
  • 152 Reviews
  • 6,153 Students
  • 8 Courses

I was talking with one of my clients during a coaching call a few years back. I presented an end-to-end YouTube ads guide to her team that lasted a few hours.

After we finished, she made a simple comment: Brad: why haven't you created a class with all this information?

I'd never given it any thought. But if she found the information valuable then there's probably many more people who would too. I hope that includes you.

My name is Brad Bacon.

I want to teach you what I've learned from over a decade of trial-and-error. I want to share with you what eCommerce has given to me: Income, freedom, and unlimited opportunities.

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