Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Subscribe
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Google Ads For Ecommerce: SEM, Paid Ads, Google Shopping
Rating: 4.6 out of 5(137 ratings)
4,197 students

Google Ads For Ecommerce: SEM, Paid Ads, Google Shopping

A mini-course on how Ecommerce stores create Google Ads for their business, and how to make it work for you.
Created byBradley Bacon
Last updated 6/2023
English

What you'll learn

  • What are Paid Ads and how they affect your bottom line
  • How Search Engines and Paid Ads interact with your business, and how to make money off of it
  • How to conduct profitability research to better position your products
  • How to build Search and Shopping ads for your business

Course content

1 section • 7 lectures • 1h 25m total length

  • Fundamentals17:46
  • Margins10:11

    Explore how margins shape ecommerce profitability using interactive calculators to analyze conversion rate, average order value, cost per click, and break-even ROI, guiding smarter ad spend decisions.

  • Search Ads for Google33:56

    Create a google ads search campaign for ecommerce, from setting goals and budget to long-tail phrase-match keywords, effective ads, and conversions with analytics.

  • Interlude0:50
  • Shopping/Performance Max19:19
  • Three Levers3:10
  • Bonus Lecture0:30

Requirements

  • You only need a general understanding of online shopping, and a general idea of how you want to get started
  • No prior technical skills are necessary
  • A desire to build an Ecommerce business for yourself

Description

This course is for those who want to learn how Google Ads works, and how to make it work for their Ecommerce store. Google Ads will enable a business to generate traffic immediately, but it must be done properly to be profitable. Find out how to build profitable ads in this course.

The Class

The internet opened a lot of doors, but mostly it opened the door for people to work for themselves. No bosses, no schedules.

This class is an individual section of my much larger masterclass: Beginner's Shopify: Fundamentals of eCommerce Masterclass. After completion of this class, I recommend taking some other sections a-la-carte, or taking the entire masterclass (see my instructor profile for more details).

This is a crash course on Paid Ads. This class will teach you the following:

  • Why are margins important?

  • How to create Search Ads in Google

  • Shopping/Performance Max campaigns in Google

  • How do I conduct keyword research?

Learn how solo entrepreneurs, dropshippers, and product owners turn ideas into lucrative careers (and how you can too). After you take this class, you will have a general understanding of how ecommerce works and what direction to go next. This course was designed with the aspiring ecommerce entrepreneur in mind. If you're new to the digital world and you're looking to understand the industry at a high level, this is the course for you.

Who this course is for:

  • If you own a Shopify store and want to learn what SEO is and how it works, this is the course for you.
  • New To Ecommerce: If you have not started an ecommerce website before, this course is for you
  • Dropshippers: If you are looking to dropship your products and don't know where to start, this course is for you too

Report abuse