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2020-12-28 13:45:56
30-Day Money-Back Guarantee

This course includes:

  • 4.5 hours on-demand video
  • 4 articles
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Digital Marketing Google Ads (Adwords)

Google Ads For Beginners 2021 - Step By Step Process

Watch Over My Shoulder As I Set Up And Create A Google Ads Campaign From Scratch Following My Tested Proven Strategy.
Rating: 4.7 out of 54.7 (403 ratings)
2,419 students
Created by Josh George, ClickSlice Ltd
Last updated 1/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Learn How To Set Up Your First Google Ad
  • Understand What A Keyword Is And The Intent Behind One
  • Find Out How To Find Hundreds Of Keywords You Can Target For Your business
  • Learn What Match Types Are And How They Can Save You Tons Of Money
  • Learn How To Write Killer Ads That Generate Clicks
  • Learn About Bidding Strategies
  • Learn Everything You Need To Know About Quality Score
  • Become A Master With Ad Extensions
  • How To Set Up and Track Conversions
  • How To Optimise Your Ad Campaigns

Requirements

  • NO experience with Google Ads is required!

Description

Are you looking for a Google Ads course that shows you EXACTLY how to set up and run profitable Google search ads?

Great, you’re in the right place.

I don’t just talk the talk; I actually walk the walk and live it too. In this course, you’ll be able to watch me in real-time as I show you EXACTLY how I set up and run profitable Google ads.

Instead of just giving you the theory and then leaving it up to you to figure it all out, you can also watch over my shoulder and see how to implement everything I’m teaching. Making the course and everything you learn super actionable for those who wish to execute it all.

This stuff is SUPER powerful.

The process I follow throughout the course is the SAME process I use when setting up and creating ads for my clients websites, so you can be confident what you’re learning is indeed used in the real world and does actually work.

I will also give you access to the exact spreadsheets I use at my agency so you have everything at your disposal.


What you’ll learn by taking this Google Ads course:

  • Learn How To Set Up Your First Google Ad From Scratch

  • Understand What A Keyword Is And The Intent Behind One

  • Find Out How To Find Hundreds Of Keywords You Can Target For Your business

  • Learn What Match Types Are And How They Can Save You Tons Of Money

  • Learn How To Write Killer Ads That Generate Clicks

  • Learn About Bidding Strategies

  • Learn Everything You Need To Know About Quality Score

  • Become A Master With Ad Extensions

  • How To Set Up and Track Conversions

  • How To Optimise Your Ad Campaigns


Literally everything you need to be able to create and implement a successful Google Ads campaign.

There are tons of resources for you to download throughout the course and lots of bonus tips and tricks you can use as well.

Fact: For every $1 spent on Google AdWords, the average business generates $2 in revenue.

Let’s make sure you're one of those businesses.

Knowledge is power. Invest today and never look back!

Enrol now.

Who this course is for:

  • Anyone who wants to learn about Google Ads and how they work
  • Marketing professionals who want a step by step guide on how to create successful Google Ads

Featured review

Andrew Lee
Andrew Lee
679 courses
38 reviews
Rating: 5.0 out of 5a month ago
Getting a lot of value from George. He knows his stuff and how to explain it in a easy to follow way. He gets all the points that need to be addressed in a clear and concise way. I am becoming a loyal fan of his from this course.

Course content

11 sections • 60 lectures • 8h 34m total length

  • Preview02:57
  • Start Here: Read Me Before You Start
    00:13
  • Link to Private Facebook Group
    00:39

  • Preview01:03
  • Preview03:58
  • Where Do Google Ads Appear?
    04:46
  • Google Account Hierarchy
    04:02
  • Setting Up Your First Google Ads Account
    05:04
  • Location targeting
    09:13
  • Budgets and Selecting Your Bidding Strategy
    04:13
  • Setting Up Billng
    02:04
  • Quiz #1
    4 questions

  • What We're Going To Cover In This Section
    00:45
  • Preview03:34
  • How To Find Keywords To Target - Related Website URL
    06:36
  • How To Find Keywords To Target - Keyword Planner
    05:22
  • How To Find Keywords To Target - SEMRush
    07:13
  • How To Organise Your Keywords By Themes
    11:47
  • Everything You Need To Know About Keyword Match Types
    06:24
  • How To Add Match Types To Your Keywords Like A Pro
    08:06
  • The Importance Of Negative Keywords & How To Add Them To Your Account
    07:34
  • Quiz #2
    6 questions

  • What We're Going To Cover In This Section
    00:39
  • The Evolution Of How Ads Appear In Google
    03:12
  • Best Practices for Writing Killer Ad Text
    07:04
  • How To Create Your First Google Ad
    16:36
  • Ad Rotation - Everything You Need To Know
    04:47
  • Ad Schedule - How To Select The Days & Times You Want Your Ads To Show
    05:19
  • Quiz #3
    3 questions

  • What We're Going To Cover In This Section
    00:44
  • Target CPA
    04:19
  • Target ROAS
    06:29
  • Maximize Clicks
    02:48
  • Maximize Conversions
    02:09
  • Target Impression Share
    03:25
  • Manual CPC & Enhanced CPC
    05:11
  • Quiz #4
    6 questions

  • What We're Going To Cover In This Section
    00:43
  • Understanding Quality Score
    07:14
  • The 4 Components That Make Up Quality Score
    07:36
  • Understanding Ad Rank and How It Is Calculated
    05:35
  • How Google Determines How Much You Pay Per Click
    05:06
  • When You Can Ignore Low Quality Scores (and when you can't)
    03:23
  • Quiz #5
    3 questions

  • What We're Going To Cover In This Section
    00:30
  • What Are Ad Extensions & The Benefits Of Using Them
    04:13
  • The Different Types Of Ad Extensions You Can Use
    06:03
  • How To Add Sitelink Extensions To Your Ads
    06:12
  • How To Add Callout Extensions To Your Ads
    03:35
  • How To Add Call Extensions To Your Ads
    03:44
  • How To Add Location Extensions To Your Ads
    02:05
  • Things To Bear In Mind When Using Ad Extensions
    02:57
  • Quiz #6
    4 questions

  • What We're Going To Cover In This Section
    00:38
  • Understanding The Basics Of Conversion Tracking & Its Benefits
    03:24
  • The Two Main Types Of Conversions You Can Use
    07:41
  • How To Set Up Conversion Tracking For Form Submissions
    14:49
  • How To Set Up Conversion Tracking For Phone Calls
    11:58

  • What We're Going To Cover In This Section
    00:53
  • Optimising Your Ads Based On Keyword Data
    07:30
  • Optimising Your Ads Based On Ad Data
    02:50
  • Optimising Your Ads Based On Devices
    04:19
  • Optimising Your Ads Based On Specific Times & Days
    04:52

  • Conclusion, goodbye for now...
    00:51
  • Course Word Track
    03:56:28

Instructors

Josh George
SEO & Google Ads Expert | Learn The Most Sought After Skills
Josh George
  • 4.7 Instructor Rating
  • 2,600 Reviews
  • 19,219 Students
  • 8 Courses

Joshua is the founder of ClickSlice, an extremely successful SEO agency based in London. Joshua originally got involved with SEO as an end result of selling on eBay.  He loved selling on eBay but hated paying the eBay commission fees (also known as final value fees). Instead of paying eBay every time he wanted to list an item he decided to make his own website where he could list as many items as he wanted without paying any insertions fees.

After building the website he noticed his site was nowhere to be found in Google and no one was buying his products.

As you do, he started to Google things like “how to get my website higher in Google” and stumbled across SEO in 2013.

Josh remembers this day like it was yesterday and says whilst smiling “Sept 13th 2013, the day I stumbled across SEO. I knew from this point on my future would take a different direction”.

This was the date Josh started learning exactly how SEO works. He mastered the skill within 3 years and now regularly helps business owners in the UK rank higher in Google and generate more revenue.

SEO is forever changing, to stay on top of your game you have to constantly be trying and testing new things. Josh regularly attends SEO conference across the world to ensure he’s always updated on the latest Google algorithm updates and trends. He spends most of his time as an SEO Consultant For Businesses in London.

Business aside, Josh is extremely family orientated and is a big believer of “family is everything”.

Interesting Facts:

Favourite Film: Saving Private Ryan

Best Joke: “I went to the store to pick up 8 cans of sprite, but when I got home I realised I’d only picked 7up”

Favourite Ice Cream: Chocolate

Best life hack: Meditation

ClickSlice Ltd
SEO Agency in London
ClickSlice Ltd
  • 4.7 Instructor Rating
  • 2,600 Reviews
  • 19,253 Students
  • 8 Courses

ClickSlice is the leading SEO agency based in London. We primarily help businesses generate more revenue by increasing their websites visibility online.

Our small but effective team have worked with over 100 different businesses across the UK.

Our courses teach you everything we know and allow you to truly get some “Real world” experience behind what is required to rank a website onto the first page of Google.

Our 3 core values our: Integrity, Communication and Results

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