Google Ads 2023: How to Drive Sales With PPC!
What you'll learn
- How Google Ads (Adwords) works, its pros, and cons
- About the different types of PPC ads, including search, display, and social media ads, and how to create effective campaigns for each
- How to create a Google Ads account and contact Google Ads Support
- How to launch and optimize successful Google Ads Campaigns
- Creating Google Ads Bidding Strategies
- Setting up the campaign budget, bidding strategy, Ad rotation, and geo-targeting
- How to write an ad and ad extensions
- How to conduct keywords research and group keywords
- How to determine a budget based on your keyword research
- Working with Google Ads Editor
- How to use Google Trends to understand your search demand seasonality
- Setting up Google Analytics account and goals
- How to list your macro and micro conversions
- Installing Google Tag Manager, and Google Analytics tracking code
- How to launch remarketing ads campaign to convert, up-sell, and retain customers
- How to conversion tracking to get the most out of your advertising budget
Requirements
- Basic knowledge of digital marketing and PPC advertising is ideal, but not required
- Completion of the practical tasks increases the effectiveness of the course.
- It is recommended to have a website to execute the steps taught in this course.
Description
Google Ads is a powerful tool that can help you reach your target audience, increase your website traffic, and generate leads. If you're looking to take your digital marketing skills to the next level, our Google Ads course can help you learn the ins and outs of this platform and how to create effective ad campaigns.
Do you want to start your first Google Ads campaign?
This Google Ads course provides over 4 hours of useful lectures and explains everything you need to know in order to create effective ad campaigns on the platform. From setting up your account to optimizing your ads for maximum results, the course covers topics such as keyword research, ad targeting, bidding strategies, and ad formats. With practical examples and hands-on exercises, you'll gain the skills and knowledge needed to succeed in Google Ads and grow your business. You will also learn more about what Google Ads specialists do, review real vacancies, and get a chance to download and fill out your resume throughout the course.
DURING OUR COMPLETE PPC TRAINING, WE’LL BE TAKING A DEEP DIVE INTO:
What Google Ads specialist does and what the vacancies include
How to create your perfect resume
How Google Ads works, as well as its pros and cons
Types of Google Ads
How to set marketing goals and determine KPIs
What marketing funnel is and why it's important
How to create a Google Ads account and contact Google Ads Support
How to launch and optimize successful Google Ads campaigns
Creating Google Ads bidding strategies
How to create compelling search ads
How to conduct keyword research and find group keywords
Working with the
Setting up Google Analytics account and goals
How to list your macro and micro conversions
Installing tracking codes for Google Tag Manager and Google Analytics
How to launch a remarketing ad campaign to convert, upsell, and retain customers
How to perform conversion tracking to get the most out of your advertising budget
YOU’LL HAVE THE OPPORTUNITY TO LEARN GOOGLE ADS FROM TOP DIGITAL MARKETING PROFESSIONALS:
We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
Ivan Burach, the lecturer of the course, is a head of PPC at Webpromo and has extensive experience in teaching and leading advertising specialists.
We've launched over 1,500 successful marketing strategies and campaigns throughout our careers.
Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.
OUR PPC TRAINING INCLUDES:
Theory: 4+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.
Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.
Lifetime access to the course and any future updates.
24/7 Support: If you have questions, I will always be willing to answer them.
A free copy of the book “Cutting-Edge Digital Marketing. How to attract customers and increase online sales".
Complete the course and receive an Udemy certificate.
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee.
Are you ready to take your PPC advertising skills to the next level? Enroll in our complete training today and start driving results for your business! With expert instruction and hands-on exercises, you'll gain the knowledge and tools needed to succeed in this competitive field. Don't miss out on this opportunity to boost your marketing ROI. Sign up now!
Who this course is for:
- Anyone who wants to master the knowledge of PPC advertising - this Google Ads course will allow you to gain the necessary skills to launch successful campaigns.
- Marketers - this course will allow you to expand your skills and teach you how to work with paid advertising and promote your projects with Google Ads. You will acquire the necessary knowledge to further your career.
- Entrepreneurs - Entrepreneurs will be able to use the acquired skills to promote their own projects on the internet. Learn how to create, optimize and analyze advertising campaigns, increase sales, targeted traffic, and leads.
- PPC Specialists - This course will help you systematize your knowledge about paid advertising. You will master the skills of creating, optimizing, and analyzing search advertising campaigns, learn how to optimize the cost per click, conversion, and client.
Instructors
- 4.4 Instructor Rating
- 16,310 Reviews
- 548,509 Students
- 42 Courses
Greetings! I am Anton Voroniuk, a seasoned Digital Marketing Expert with over 15 years of experience. As the CEO of Skillsbooster, a prestigious Digital Marketing Academy, and the CBDO of WebPromoExperts Digital Marketing Agency, I have dedicated my career to empowering beginners and experienced professionals in the ever-evolving field of digital marketing.
At Skillsbooster, we pride ourselves on creating and delivering exceptional digital marketing courses that cover a wide range of topics, including digital marketing strategies, artificial intelligence marketing, social media marketing, search engine optimization, content marketing, email marketing, web analytics, paid advertising, web design, and much more. Our commitment to providing high-quality education has led to over 500,000 digital marketing specialists successfully completing our online courses.
I am honored to be recognized as a Google Premier Partner, Facebook Marketing Partner, and TikTok Ad Partner. These partnerships reflect our expertise and dedication to staying at the forefront of digital marketing trends and technologies.
In addition to my roles at Skillsbooster and WebPromoExperts, I am also a Udemy Instructor Partner, ensuring that learners worldwide have access to comprehensive digital marketing training. Furthermore, I hold various credentials such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, and Search Ads360 Certified, obtained through my tenure as a Google Academy Agency Trainer.
My team and I are passionate about helping individuals like you achieve their goals through online learning. We provide round-the-clock support during your studies and beyond, ensuring that you receive personalized guidance and mentorship throughout your digital marketing journey.
I invite you to join our vibrant Community of Digital Marketing Experts. Together, we can unlock your potential and shape a successful future in the dynamic world of digital marketing.
Connect with me today and let's embark on this exciting journey together!
- 4.4 Instructor Rating
- 16,564 Reviews
- 544,173 Students
- 41 Courses
I am dedicated to providing students with high-quality courses that help them achieve their goals. With my expertise in digital marketing, I am committed to creating engaging and effective course materials that cater to different learning styles and abilities. With my passion for teaching and my strong communication skills, I am here to support and guide my students every step of the way.
- 4.4 Instructor Rating
- 676 Reviews
- 60,761 Students
- 2 Courses
My name is Ivan Burach.
For the last 5 years, I have been solving the business problems of clients using paid traffic tools.
I have experience in strategic planning, launch, maintenance, and optimization of such tools as Google Ads, Facebook Ads, LinkedIn Ads, Display & Video360.
The main expertise is the effective integration of paid sources into the overall structure of the project's traffic, increasing advertising performance indicators, and increasing sales.
For the last 3 years, in addition to working on client tasks, I have also been engaged in lecturing activities within Webpromoexperts.
There is extensive experience in mentoring both students and novice employees within the agency.
I am happy to share my experience and current approaches to digital advertising as part of our courses.
See you!