Google Ads 2026: How to Drive Sales With PPC!

Name: Google Ads 2026: How to Drive Sales With PPC!
Rating: 4.4 (774 reviews)

Get started with Google Ads and launch effective PPC advertising campaigns to reach new customers and grow your business

Created byAnton Voroniuk, Anton Voroniuk Support, Burach Ivan

Last updated 3/2026

English

What you'll learn

How Google Ads (Adwords) works, its pros, and cons
About the different types of PPC ads, including search, display, and social media ads, and how to create effective campaigns for each
How to create a Google Ads account and contact Google Ads Support
How to launch and optimize successful Google Ads Campaigns
Creating Google Ads Bidding Strategies
Setting up the campaign budget, bidding strategy, Ad rotation, and geo-targeting
How to write an ad and ad extensions
How to conduct keywords research and group keywords
How to determine a budget based on your keyword research
Working with Google Ads Editor
How to use Google Trends to understand your search demand seasonality
Setting up Google Analytics account and goals
How to list your macro and micro conversions
Installing Google Tag Manager, and Google Analytics tracking code
How to launch remarketing ads campaign to convert, up-sell, and retain customers
How to conversion tracking to get the most out of your advertising budget

Course content

7 sections • 66 lectures • 6h 29m total length

Intro3:03
Get to know the lecturer and the course topic. Explore what topics will be covered.
Course description and roadmap7:57
Learn about the structure of the course.
What does a Google Ads specialist do? Analysis of a real vacancy13:48
Explore the specifics of Google Ads specialist's job and analyze the real vacancy.
Review of a resume template6:47
Find out how a resume is structured and what it must include.
How to use the Miro Board Checklists3:08
How to Study on Udemy Effectively?2:15
Get tips on how to make your learning process more effective.

How does Google Ads work? The main bidding rules3:22
Learn how the Google Ads bidding system works.
Setting the marketing goals and determine the KPIs3:47
Set specific, measurable, relevant, achievable and time-restricted goals to plan your further actions more effectively.

Measure your campaign accordingly to the results.
What is a marketing funnel and why is it important for your advertising?7:56
Discover one of the most important marketing concepts and how it should be implemented in your account.
Summary of the section2:45
Recap all main ideas of the section and fill out your resume template.

Overall review of campaign types3:00
A general overview of all Google Ads campaign types.
Google Search campaigns2:21
Description, reasons to use, and types.
Google Display campaigns4:05
Description, reasons to use, and peculiarities of Google Display campaign.
How to create an ad campaign in Google Display Network19:03
In this lecture, you will learn how to run ads on the Google Display Network and creating your own ad design without a designer. I will also show you how to automate routine processes to optimize your work
Video ads campaigns1:29
Description, reasons to use, and peculiarities of Video ads campaigns.
Shopping ads campaigns2:00
Description, reasons to use, and peculiarities of Shopping ads campaigns.
Performance Max2:13
Description, reasons to use, and peculiarities of Performance Max.
App ads2:19
Description, reasons to use, and peculiarities of App ads.
Discovery Ads1:44
Description, reasons to use, and peculiarities of Discovery ads.
Smart ads1:41
Description, reasons to use, and peculiarities of Smart ads.
Remarketing1:04
Description, reasons to use, and peculiarities of Remarketing.
Summary of the section2:46
Recap all main ideas of the section and fill out your resume template.

Start your first Google Ads Campaign3:55
Learn how to set up and launch your advertising campaign.
How to contact Google Ads Support1:31
Get the information on how to contact Google Ads support if you run into some problems or if you need consultancy.
How to build a structure of the account ?3:36
Determine, how many campaigns you need to create to have the highest chance of success.
Bid strategies for search campaigns7:56
Which bid strategies are available and how to choose them wisely
How to create your first search ad campaign23:49
Get a step-by-step guide on how to create your first search ad campaign.
Keywords Research in Google Ads. Google Keyword Planner22:49
Learn how to use Google Ads Keyword Planner and Excel or Google Spreadsheets for keyword research and how to add negative keywords.
Keywords match types7:12
How to determine the right match type to get the highest traffic quality.
How to group keywords?11:54
Learn how to divide your keywords into groups, check your negative keywords lists, and match them with different ad groups and campaigns to create the most relevant ads you can.
Creating compelling search ads5:54
Best recommendations and must-have features of your ads.
How to Create Eye-Catching Visuals for Ads10:10
Recommendations on how to make compelling ad visuals. BannerBoo overview
How to create the ad in the account15:50
Get a step-by-step guide on how to get started with the advertisements.
Ad Assets15:51
Discover how to expand your ad with additional information, giving people more reasons to choose your business.
Summary2:49
Recap all main ideas of the section and fill out your resume template.

When to analyze data ?10:41
Learn about the needed size of the sample to be accurate in your decisions
Metrics to Monitor and Optimization. Part 113:43
Find all important data inside your ad account to have an optimization idea.
Metrics to Monitor and Optimization. Part 214:00
Find all important data inside your ad account to have an optimization idea.
Reports available in Google Ads1:57
Take an in-depth look at Google Ads reports.
Why is your landing page not performing in Google Ads?7:04
How to create a perfectly optimized website.
Why do audience leave a site?
How to see what visitors click on.
How to filter Facebook campaigns by UTM parameters.
How to set up your Google Analytics Account and goals?9:48
Explore the difference between Universal Analytics and Google Analytics 4, and how to create a Google Analytics account.
Google Tag Manager8:34
Get a step-by-step guide on how to set up Google Tag Manager to install simple codes without programmers.
How to link accounts?5:16
Learn how to link your Google Ads and Google Analytics accounts.
Conversion Analytics. Google Analytics basic functions4:31
Determine how to evaluate the effectiveness of your advertising investments.
Site search - micro-conversion3:36
Learn how to customize the site search, and how to set up a micro-conversion in site search.
E-Commerce module4:16
Look at the role an e-commerce module has in your business.
Call Tracking5:11
Explore how to track calls.
Summary2:31
Recap all main ideas of the section and fill out your resume template.

Using ChatGPT for PPC Campaigns1:57
In this lesson, we'll explore how ChatGPT can enhance your PPC campaigns. It can assist with keyword research, create ad copy, optimize landing pages, and provide scheduling and budget allocation suggestions.
ChatGPT Tool and PPC Campaign Creation2:00
In this lesson, we will explore how to use ChatGPT for PPC campaign creation.
How to Write Ad Copy Using ChatGPT1:51
In this lesson, we will focus on creating headlines using AI. It's a relatively easy task, but the key is to determine the right keywords for your Google Ads campaign.
Text Paraphrasing with ChatGPT Tool2:07
In this lesson, we will learn how to write paraphrased texts for PPC campaigns using ChatGPT.
How to Use ChatGPT for Negative Keywords Creation1:45
In this lesson, we will explore how ChatGPT can assist in creating negative keywords. Negative keywords are essential for preventing your ads from appearing in irrelevant searches and wasting your budget.
Building an Audience Persona with ChatGPT2:24
In this lesson, we will use ChatGPT to investigate your target audience for digital marketing.
Finding Customers Pain Points with a ChatGPT Assistance2:26
In this lesson, we will focus on identifying customers' pain points for Google Ads campaigns. Understanding your customers' pain points helps you effectively promote your products.
Landing Page Creation with ChatGPT2:05
In this lesson, we will explore the possibility of using ChatGPT to create a copy of a landing page. Crafting a unique and high-quality landing page is essential for achieving better conversion rates.
Create a Call-To-Action by Using ChatGPT2:10
Create a Call-To-Action by Using ChatGPT
ChatGPT and Ad Performance Analyzing3:00
In this lesson, we explore how ChatGPT can assist in analyzing Google Ads performance and generating reports based on the data provided.
A/B Testing For PPC by Using ChatGPT1:39
In this lesson, we will explore how to conduct A/B testing for PPC campaigns using ChatGPT. A/B testing allows you to compare different variants of Google Ads to determine the most effective one for your campaign.
TOP 90 AI Tools in 2024-202510:19
Explore a range of AI tools tailored to specific content needs, from image generation and editing to voiceovers, website building, and more.

How to Write Resume. Analysis of the Job Vacancy17:16
Get to know some tips on how to write a resume and finalize your own one.
How to Prepare for a Job Interview7:38
Preparation, dialogue with your employer, and post-interview communication.
Summary of the Course4:36
Short recap of all the ideas, and roadmap revision.
How to Leave a Review for the Course1:10
It`s much appreciated to hear your honest opinion about the course.
In this lecture, you`ll find information on how you can leave your review.
How to Get Your Certificate for this Course1:22
In this video, you will find out how to get a certificate after completing the course.
BONUS Lecture1:15

Requirements

Basic knowledge of digital marketing and PPC advertising is ideal, but not required
Completion of the practical tasks increases the effectiveness of the course.
It is recommended to have a website to execute the steps taught in this course.

Description

Google Ads is a powerful tool that can help you reach your target audience, increase your website traffic, and generate leads. If you're looking to take your digital marketing skills to the next level, our Google Ads course can help you learn the ins and outs of this platform and how to create effective ad campaigns.

Do you want to start your first Google Ads campaign?

This Google Ads course provides over 4 hours of useful lectures and explains everything you need to know in order to create effective ad campaigns on the platform. From setting up your account to optimizing your ads for maximum results, the course covers topics such as keyword research, ad targeting, bidding strategies, and ad formats. With practical examples and hands-on exercises, you'll gain the skills and knowledge needed to succeed in Google Ads and grow your business. You will also learn more about what Google Ads specialists do, review real vacancies, and get a chance to download and fill out your resume throughout the course.

DURING OUR COMPLETE PPC TRAINING, WE’LL BE TAKING A DEEP DIVE INTO:

What Google Ads specialist does and what the vacancies include
How to create your perfect resume
How Google Ads works, as well as its pros and cons
Types of Google Ads
How to set marketing goals and determine KPIs
What marketing funnel is and why it's important
How to create a Google Ads account and contact Google Ads Support
How to launch and optimize successful Google Ads campaigns
Creating Google Ads bidding strategies
How to create compelling search ads
Recommendations on how to create eye-catching visuals for ads
How to conduct keyword research and find group keywords
Working with the Ad Assets
Setting up Google Analytics account and goals
How to list your macro and micro conversions
Installing tracking codes for Google Tag Manager and Google Analytics
How to launch a remarketing ad campaign to convert, upsell, and retain customers
How to perform conversion tracking to get the most out of your advertising budget
How to use ChatGPT to boost your PPC efforts
Tips on how to write resume and behave during job interview

YOU’LL HAVE THE OPPORTUNITY TO LEARN GOOGLE ADS FROM TOP DIGITAL MARKETING PROFESSIONALS:

We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
Ivan Burach, the lecturer of the course, is a head of PPC at Webpromo and has extensive experience in teaching and leading advertising specialists.
We've launched over 1,500 successful marketing strategies and campaigns throughout our careers.
Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.

OUR PPC TRAINING INCLUDES:

Theory: 6+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.
Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.
Lifetime access to the course and any future updates.
Students' Support: If you have questions, I will always be willing to answer them.
Complete the course and receive an Udemy certificate.

SHOULD YOU BE WORRIED?

This course comes with a 30-day money-back guarantee.

Are you ready to take your PPC advertising skills to the next level? Enroll in our complete training today and start driving results for your business! With expert instruction and hands-on exercises, you'll gain the knowledge and tools needed to succeed in this competitive field. Don't miss out on this opportunity to boost your marketing ROI. Sign up now!

Who this course is for:

Anyone who wants to master the knowledge of PPC advertising - this Google Ads course will allow you to gain the necessary skills to launch successful campaigns.
Marketers - this course will allow you to expand your skills and teach you how to work with paid advertising and promote your projects with Google Ads. You will acquire the necessary knowledge to further your career.
Entrepreneurs - Entrepreneurs will be able to use the acquired skills to promote their own projects on the internet. Learn how to create, optimize and analyze advertising campaigns, increase sales, targeted traffic, and leads.
PPC Specialists - This course will help you systematize your knowledge about paid advertising. You will master the skills of creating, optimizing, and analyzing search advertising campaigns, learn how to optimize the cost per click, conversion, and client.

Google Ads 2026: How to Drive Sales With PPC!

What you'll learn

Explore related topics

Course content

Introduction to the Course6 lectures • 37min

Get Started With Google Ads4 lectures • 18min

Types of Google Ads and When to Use Them12 lectures • 44min

Launch Google Ads. Keywords Research13 lectures • 2hr 13min

Monitoring your Ads Performance. Google Analytics. Reporting.13 lectures • 1hr 31min

Tips on how to Use ChatGPT for PPC12 lectures • 34min

Get Your Dream PPC Job6 lectures • 33min

Requirements

Description

Who this course is for: