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Complete Google Ads Course for Beginners | 2026 Edition

Complete Google Ads Course for Beginners | 2026 Edition

Learn Google Ads, set up campaigns, use PMax, Demand Gen, YouTube ads & grow your business online
Created byVidushi Dhamechani
Last updated 1/2026
English

What you'll learn

  • Learn Google Ads from scratch and understand account setup, ad auction, and PPC fundamentals
  • Learn all Google Ads campaign types including Search, Display, Video, Shopping, Performance Max, and App campaigns
  • Learn how to run YouTube video ads to increase engagement, subscribers, followers, and brand awareness
  • Master Google Ads keyword research and target high-intent keywords that drive traffic, leads, and sales
  • Write high-converting Google Ads ad copy to improve CTR, Quality Score, and PPC performance
  • Learn Google Ads budgeting and bidding strategies to control ad spend and maximize ROI
  • Create and launch your first Google Ads campaign step by step with hands-on guidance
  • Track Google Ads performance using key PPC metrics like clicks, CPC, impressions, and conversions
  • Analyze and optimize Google Ads campaigns confidently to improve results and scale performance

Course content

4 sections • 15 lectures • 2h 43m total length

  • Google Value Proposition1:30

    In this lecture, you’ll learn why Google Ads is one of the most powerful tools for businesses of all sizes. We’ll cover Google’s unique value proposition, how it connects advertisers with high-intent users, and the key benefits of using Google Ads to grow your business. By the end, you’ll understand why Google Ads works and how it can help you drive meaningful results.

  • Creating a Google Ads Account4:21

    Get step-by-step guidance on creating your Google Ads account. Learn how to set up billing, link tools like Google Analytics, and configure your account for success so you can start running campaigns efficiently.

  • Google Ads Account Structure Explained4:22

    Understand the building blocks of Google Ads campaigns. Learn about accounts, campaigns, ad groups, ads, and keywords, and discover how to structure your campaigns for better organization, optimization, and performance.

  • Campaign Objectives in Google Ads2:56

    Learn how to select the right campaign objective for your business goals. Discover the differences between awareness, consideration, and conversion objectives, and how each influences campaign setup, targeting, and performance.

  • Google Campaign Types Overview5:34

    Explore the different types of Google Ads campaigns—Search, Display, Video, Shopping, App, and Performance Max. Learn when to use each type and how they fit into a complete advertising strategy.

Requirements

  • No prior Google Ads experience is needed — this course starts from scratch
  • Basic computer and internet skills are enough to follow along
  • A Google account is recommended to practice creating campaigns (optional)
  • Curiosity and willingness to learn digital marketing and PPC concepts
  • Optional: Access to a small advertising budget if learners want to run live campaigns

Description

Hi Guys,

Welcome to my Google Ads Beginner Course 2026! Learn how to create, manage, and optimize Google Ads campaigns from scratch and gain practical skills you can use immediately!

In this course, you will learn everything about Google Ads. I have created video lessons on every feature and campaign type of Google Ads. You will get to see the real practical implementation of how to create each campaign, choose the right objectives, select keywords, and use ad extensions effectively.

This is the most detailed Google Ads beginner course you will find online. I have divided the course into sections based on topics, and in each section, I go in-depth into explaining the concept of every feature and how to implement it practically in Google Ads.

After completing this course, you will have a full understanding of Google Ads, and you will be able to run campaigns for your own business or manage client accounts confidently.

At an affordable price, you'll get detailed video lessons covering essential Google Ads topics with step-by-step practical demonstrations.

Topics You Will Learn in This Course:

  • How to create a Google Ads account step by step

  • Google’s value proposition and why Google Ads works for businesses

  • Google Ads account structure and hierarchy

  • Different Google Ads campaign types and campaign objectives

  • Bidding strategies: Manual CPC, Maximize Clicks, Maximize Conversions, Target CPA, Target ROAS, and more

  • Keyword research using Google Keyword Planner

  • Running Search campaigns to target high-intent users

  • Running App campaigns to drive installs and engagement

  • Running Shopping campaigns for e-commerce businesses

  • Running Display campaigns to reach audiences across websites

  • Running Video campaigns for YouTube and Google Display

  • Running YouTube video ads to increase engagement, subscribers, and followers

  • Performance Max (PMax) campaigns for all-in-one automation

  • Demand Generation campaigns for lead generation and conversions

  • Using Ad extensions like Sitelink, Call, Callout, Structured Snippet, Lead Form, and more

Who this course is for:

  • Absolute beginners who want to learn Google Ads from scratch
  • Students, freshers, and aspiring digital marketers who want practical PPC skills
  • Entrepreneurs starting a new business who want to use Google Ads to boost sales
  • Existing business owners who want to understand ad spend and run campaigns independently
  • Freelancers and professionals who want to upskill and offer Google Ads as a service

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