Google Ads Fastrack

This is the first video to set up a Dynamic Search Campaign. Each video picks up from where the last one left off so follow along with your own account to get your first campaign set up!

Adding Audiences to your campaign! When the setting is set to "Observation" Google is simply providing data regarding the Audiences you have added. This gives you the opportunity to bid higher or low on those Audiences if you are using a CPC or Enhanced CPC bid strategy. When the setting is set to "Targeting" ... you are telling Google to show your ads to ONLY people in the Audiences you have chosen. Targeting is, for example, used for a Remarketing campaign...but there are other times you might want to limit the ads to specific Audiences. It will depend on who you are trying to (laser) target.

Choosing the right Bid Strategy for your campaign is crucial. It's a good idea to choose one type of Bid Strategy and then once you have enough data, switch to an automated bid strategy. This video is a bit long but I believe you will have an easier time knowing what bid strategy to choose after watching it :-)

Choosing the right Bid Strategy for your campaign is crucial. It's a good idea to choose one type of Bid Strategy and then once you have enough data, switch to an automated bid strategy. This video is a bit long but I believe you will have an easier time knowing what bid strategy to choose after watching it :-)

Budget and Bidding Settings.

Dynamic Ad Targets

Create Your Ad

Negative Dynamic Ad Targets

Add another ad to your ad group so you can ratchet up your click through rates (CTR). Higher CTRs improve your Quality Score. The higher your Quality Score, the less you pay for a click.

Ad Extensions explained.

Sitelink Extensions

Callout Extensions

Location Extension

Call Extension

Link Google Ads account to Google Analytics Account

Set up Remarketing Lists.  This video is a little detour from conversion tracking set up but you'll want to get this out of the way in order to populate your Remarketing Lists.

You get a lot done in this video!

• How to set up the first type of conversion (tracking form fills on your site) using Goals in Google Analytics.

• How to track people who spend 10+ minutes on your site

• How to choose your conversion window and conversion attribution settings.

• How to track phone calls from your ads.

In this video you will:

• Open a Google Tag Manager Account

• Learn how to track phone calls from your website for those who came to your site after clicking an ad.

In this video you will set up conversion tracking for people who click the phone number on your mobile site.

When you have added a Location Extension and connected your Google Ads account with your Google My Business Account, Google will automatically show conversions related to Google My Business and include them in the "All Conversions" column.

In this video, you will set up a Remarketing Display Campaign using a single Responsive Ad. During set up or after, check your Audience settings. For your Remarketing Audience that you pulled from Google Analytics, you will want it set to Targeting, not Observation. That way, for that Ad Group, Google will only show the display ads to people who previously visited your website.

In this video, you get a quick high-level view on why you might need a Standard Keyword campaign.

In this video we create the Standard Keyword Campaign and choose basic settings.

In this video, we do keyword research!

In this video, I show you how to sort and filter a list of potential keywords using Excel.

This is part 2 of sorting and filtering keywords in Excel.

In this video, you get a tour of Adwords Editor.

In this video, you learn about keyword match types and how they work. (Updated August, 2021).

In this video, we configure match types in Adwords Editor.

In this video, I show you how to write a search ad.