Display Advertising Mastery - Banner Ad - Google Display Ads

Name: Display Advertising Mastery - Banner Ad - Google Display Ads
Rating: 4.0 (31 reviews)

Latest Google ads display advertising mastery. Learn banner ads, Gmail ads, and responsive display ads. 100% practical.

Created byOluwole Ojajuni

Last updated 12/2020

English

What you'll learn

Students will have good understanding of the Google display network advertising
Students will understand when to use Google display advertising
Students will learn about the policies governing Google display network
Students will learn the different types and objectives of display advertising
Students will master ads targeting in the display network
Students will have proper understanding of Google ads audiences
Students will learn about the various bidding strategies for Google display network
Students will learn about retargeting on Google display network
Students will be able to configure conversion tracking

Course content

8 sections • 32 lectures • 2h 50m total length

Introduction1:57
Welcome to this training course on Google Display Network (GDN) advertising.

Understanding the Google Display Network Advertising4:01
In this video you will understand what Google display network advertising is all about.
Differences Between GDN Advertising And Search Advertising6:05
In this video you will learn about the differences between GDN advertising and search advertising.
When To Use GDN Advertising3:31
In this video you will learn about when to use GDN advertising for your business.
Policies Governing Google Display Network Advertising2:42
In this video you will learn about the GDN advertising policies.

Different Objectives and Goals Of Google Display Advertising4:22
In this video you will learn about the different objectives and goals of GDN advertising.
Understanding The Google Smart Campaigns4:30
In this video you will learn about Google smart campaigns.
Bidding Strategies For GDN Campaigns4:23
In this video you will learn about the various bidding strategies for GDN campaigns.
Creating Your First GDN Campaign8:25
In this video you will learn how to create GDN campaign the right way.
Creating Ad Group And Ads For Your Google Display Campaign6:24
In this video you will understand how to create ad group and ads for your GDN campaign
Creating Responsive Display Ad5:46
In this video you will learn about responsive display ads and how to create it.
Previewing Your Responsive Display Ads2:43
In this video you will learn how to preview your responsive display ads and see how your ads will look in various platforms.
Important Thing to Know When Creating Ads For Existing Ad Group3:46
In this video you will learn some important things you need to know when creating your ads
Uploading Banner Ads On Google4:25
In this video you will understand how to create static banner ads on Google.
Gmail Ads And The Setup Process9:13
In this video you will learn how to create gmail ads on Google.
Using Ad Extension With Display Ads4:19
In this video you will learn about ad extensions and how to use them for your display ads.

Various Targeting Options Available For Google Display Campaign3:03
In this video you will learn about the various targeting options in Google display network.
Understanding Google Ads Audiences10:26
In this video you will have good understanding of Google ads audiences.
How To Upload Customers Data In Google Ads5:42
In this video you will learn how to upload customers data on Google ads. You can use customers data for retargeting or find more prospective customers with similar audiences.
Understanding Content Targeting On Google Display Network4:05
In this video you will learn about content targeting on GDN.
The Differences Between Content and Audience Targeting3:41
In this video you will have good understanding of content and audience targeting on Google display network.
GDN Targeting By Topics4:35
In this video you will learn about topic targeting in Google display network.
Using The Audience Insight6:23
In this video you will have deep understanding of audiences and also learn how to use audience insight for advanced targeting.

Exploring The Google Advertising Metrics4:27
In this video you will learn how to view hidden metrics in Google ads.
How To Know Where Your GDN Ads Are Showing5:40
In this video you will learn more about where your ads are showing on the Google display network.
Setting Up Conversion Tracking14:04
In this video you will learn how to setup conversion tracking in Google ads with the help of Google tag manager.
Creating A Performance Report In Google Ads3:43
In this video you will learn how to create performance report in Google ads.

Requirements

Must have a functional Google ads account for implementation
Must be able to do basic configurations on Google ads platform
Must be ready to practice

Description

If you're looking looking for a complete training on Google display advertising, this course is the right choice for you.

This is the latest Google display advertising training. 100% video course on display ads. Banner ads. Gmail ads and Google ads retargeting.

Join me in this 100% practical training course that will open your eyes to greater opportunities to kill your competitors dead.

With over 2 million dollars spent on Google ads in 2 years, and over 5 years active experience, you'll be amazed with the wealth of knowledge you will discover in this course.

Who this course is for:

Anyone who wants to master Google display advertising
Anyone who wants to get the best results from their Google ads
Anyone who wants to be able to configure their Google ads without hiring another person to do it
Anyone who wants to learn about retargeting on Google
Anyone who wants to learn how to advertise on Gmail

Display Advertising Mastery - Banner Ad - Google Display Ads

What you'll learn

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Course content

Introduction1 lecture • 2min

About GDN Advertising4 lectures • 16min

Configuration11 lectures • 58min

GDN Ads Targeting7 lectures • 38min

Retargeting3 lectures • 17min

Measurement4 lectures • 28min

GDN Ads Optimization1 lecture • 9min

Conclusion1 lecture • 2min

Requirements

Description

Who this course is for: