Name: Ultimate Google Ads Training 2024: Profit with Pay Per Click
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Created bySean Bagheri

Last updated 10/2024

English

What you'll learn

Drive Consistent, Effective, and Cheap Traffic To Your Website or Landing Page
Master All Types of Google Ads such As Search, YouTube, Display, and More
Learn About Effective Google Ads Funnels to Optimize Your Pages and Business For Success
Set Up Your First Google Ad with Click-by-Click Instructions
Master Keyword Research and Advanced Keyword Strategies
Master Conversion Tracking To Save Money and Measure Effectiveness
Learn Advanced Optimization Strategies to Take Your Ads to The Next Level
Learn About Match Types and Use Them Effectively
Learn to Write Attractive Ad Copy to Generate Cheap and Effective Traffic
Learn About Top Retargeting Strategies to Utilize Your Existing Audience and Visitors
Master Advanced Google Ads Topics Such as Extensions, Bid Strategies, Isolated Campaigns, and More
Learn The Top Bidding Strategies That Are Helping Us Get 10x RIO

Course content

6 sections • 45 lectures • 5h 52m total length

Welcome2:04
Welcome! Watch this quick video to learn about the course, the best way to implement it, and get the most out of it!
Opening a Google Ad Account4:07
Learn about the process of opening a Google Ad account and the first "forced campaign" setup.
Introduction to Google Ads Dashboard15:33
In this video, you'll learn about the dashboard and every feature inside the Google Ads platform.
Google Ad Types10:05
In this video, you'll learn about the different Google Ad types and their benefits.
Important Google Ad Rules9:31
A few important rules to learn about Google ads in order to avoid account suspension.
Staging Accounts5:35
Learn about the staging accounts and what they're used for.

Google Ads Tracking Models13:56
Learn about the different methods you can track Google ads based on your goals and the type of ads you're running.
Installing Google Ads Conversion Script7:20
In this video, I'll explain the basics of installing Google Ads event tracking snippets and also the global script.
Google Analytics Integration4:09
In this video, you'll learn about the Google Analytics integration with Google Ads and how it's used to provide more data about the performance of your ads.
Linked Accounts3:48
In this video, you'll learn about Linked Accounts and will also see me link a brand new account to my Google Ads account for advertising.
Introduction to Google Analytics4:05
A quick introduction to the Google Analytics dashboard and the type of information you can find.

Keyword Research and Planning14:55
Learn about the keyword planner and the different methods I use to find keywords for my future PPC ads.
Video Audience6:42
In this video, you'll learn about video targeting and learn about the different ways to create a retargeting video audience for more clever ad campaigns.
Website Audience5:00
In this lesson, you'll learn about website audience customization in Google ads, how to use them and how to create custom audiences based on your website and page visitors.
Custom Audience3:35
In this lesson, you'll learn about custom audiences, such as email list audience and client list targeting, how to import them and how to use them in Google Ads.
Combined Audiences3:13
In the final lesson of this section, you'll learn about combined audiences, how to create them and what are they used for.

The Call Funnel5:00
Learn about the Call funnel, a simple and effective method to generate high quality calls using Google ads.
The Tripwire Funnel4:45
This lesson focuses on the Tripwire funnel, a powerful system to pay for your ads upfront and turn ad traffic to high ticket sales.
Basic Opt-in2:30
Learn about the basic opt-in model, a simple method to generate leads and turn them into sales.
Affiliate Funnel5:34
Affiliate funnel is an advanced method to turn Google ads clicks into affiliate sales using a clever and effective method.
Evergreen Launch Funnel6:22
Evergreen launch funnel is an autopilot funnel to turn your Google ads clicks into sales using a one-week automated sales system.
Tools to Build Your Funnels3:54
Learn about a few tools I use to build my funnels, from free to paid advanced tools to help you build your ad funnel as fast as possible.

Competitor Research13:18
In this video, you'll learn about the basics of competition research and you'll watch as I gather information about our competition before we start our PPC ad.
Keyword Research10:06
In this lesson, you'll learn about my advanced keyword research strategy which has helped me to find cheap, highly effective, and fresh keywords to save thousands of dollars in ad costs.
Live: Starting a Search Campaign34:04
In this detailed lesson, you'll watch me as I create a campaign based on the research that we performed in the previous lessons.
Top PPC Optimization Strategies15:53
In this lesson, you'll learn about a few basic optimization strategies that you can use to improve your ads as they run before we dive into more detailed and advanced optimization methods.
The Budget Problem3:48
In this lesson, you'll learn about a common issue with campaign budgets and how to deal with it as it happens.
How to Use PPC Ad Extensions Effectively8:06
In this lesson, you'll learn about Extensions or site links and how to use them to improve your ad performance.
Live: Starting a Video Ad Campaign19:09
In this lesson, you'll learn about video ad campaigns and watch me as I create a brand-new video ad campaign.
Live: Display Ad Campaign13:58
In this lesson, you'll learn about display ads more, and watch me as I create a new display ad campaign and explain everything in action.

Negative Keywords and Website Exclusion11:49
In this lesson, you'll learn about negative keywords and display exclusions and watch me as I optimize my campaign for negative keywords and placements.
Effective Ad Copy Strategies7:54
In this lesson, you'll learn about a few important copywriting tips to create more effective ads on Google.
Better Results With Video Ads6:11
In this lesson, you'll learn about my formula for creating high-converting and effective video ads for youtube advertising.
Campaign Consistency6:15
In this lesson, you'll learn about campaign consistency, how to implement it and why it's important.
Ad Schedules3:42
In this lesson, you'll learn about ad schedules, how to use them, and the most effective use cases for them.
Keyword Insertion6:39
In this lesson, you'll learn about keyword insertion, a simple and effective method to increase your ad performance and relevancy.
Moving Forward2:01
This an important message about the course and what I'm planning moving forward as we're done with the main content of the program and by now, you should have everything you need to create effective and profitable Google ad campaigns.
Starting a Video Discovery YouTube Ad5:59
In this lesson, you'll learn about YouTube Discovery ads and watch me as I create a YouTube Ad live in order to generate sales for my product.
Keyword Research Tools4:31
In this lesson, you'll learn about a useful tool to help you research keywords for your Google ad campaigns.
My Advanced Bidding Strategy6:09
In this lesson, you'll learn about my advanced bidding strategy which has helped me keep my Google Ads costs low.
Important Tips to Remember When Running Ads6:28
A quick video on some of the latest things I've been doing with my own ads and important ad strategies to remember.
Live Client Google Ads Optimization Example #110:38
This is an awesome video where you see a live example of a client of mine and how I optimize their ads for maximum effectiveness.
Live Client Google Ads Optimization Example #22:53
A quick tip on the previous video on client optimization and how to add more negative keywords effectively.
Custom Segments and Google Audience Update4:38
A quick lesson on the Custom segments and Google's new audience update.
Live Client Google Ads Optimization #36:11
Watch me as I further optimize a campaign and find new keywords from existing data.

Requirements

No prior marketing with Google Ads or PPC is required!

Description

Looking for a Google Ads PPC course that shows you how to set up and run profitable Google search ads LIVE in action?

Then you’re in the right place.

This course isn't just talk or slideshows, it's full of in-action LIVE videos, where you see a Google Ads expert take you through 10 years of experience in advertising, and show you how to set up profitable and cheap Google ads campaigns for yourself or your clients.

I have founded multiple software as service companies and used Google Ads to grow them into 7 figure revenue and in this course, you'll find out how I GET RESULTS and how I manage an 8 million dollar/month advertising budget for my companies and my clients.

Instead of just showing you the theory and then leaving it up to you to figure it all out, you can also watch over my shoulder and see HOW I ADVERTISE MY OWN BUSINESSES. See a real Google Ads expert in action and become one very quickly.

This course works for anyone, even if you haven't even touched Google ads before or don't even have an ad account. Also, it's a great source of powerful information for experts who want to learn new tips and tricks to take their Google Ads and PPC optimization game to the next level.

The process I'm teaching throughout the course is the SAME process I use when setting up and creating ads for my clients' websites and products, so you can be confident what you’re learning is indeed used in the real world and does actually work.

Some of the things you'll learn inside:

Learn How To Set Up Your First Google Ad Campaign From Scratch
Understand Keywords, Keyword Research and Keyword Intent
Learn Advanced Keyword Flow Strategies and Research Methods
Find Out What Keywords Your Competitors Are Using
Learn About Match Types and Advanced Campaign Isolation Methods
Learn The Important Copywriting Skills You Need to Create Amazing Ads
Learn About Bidding Strategies
Learn to Save Money and Get Better Results with Your Bidding Strategy
Learn Everything You Need To Know About Quality Score and How to Improve It
Learn About Ad Extensions and How to Use them Correctly
How To Set Up and Track Conversions
How To Optimise Your Ad Campaigns Using Advanced Methods
How to Open a Google Ads Account From Scratch
The Top Funnel and Customer Strategies to Convert Your Clicks to Sales and Clients
How to A/B Test Ads and Landing Pages
How to Structure Your Account and Ads For Maximum Results
How to Use Advanced Tools to Automate Your Optimization
How to Find Issues and Campaign Flaws Quickly and Fix Them
How to Understand Your Customers From a Psychological Level for More Effective Targeting

Literally, everything you need to be able to create and implement a successful Google Ads campaign and become an expert is included in this course.

Knowledge is power. Invest today and never look back! Use this skill to grow your own business or client's businesses, or find a better and higher-paying job.

I look forward to seeing you inside!

Who this course is for:

Anyone who wants to master Google Ads, the world's most powerful and popular advertising platform
Small Business Owners who want to increase their sales and revenue using Google PPC
Entrepreneurs who want to leverage the power of PPC Ads to their competitive advantage
Marketing professionals who want a deeper understanding of the dynamics of Google Ads and high-level strategies
Students who want to develop a set of professional marketing skills to get a marketing job
Beginners and advanced Google Ads users who want a closer look at how high-budget campaigns are managed and researched
If you have ANY product or service that you want to advertise and sell online without wasting your money
Anyone who wants to learn about Google Ads and how they work

What you'll learn

Explore related topics

Course content

Basics of Google Ads6 lectures • 47min

Conversion Tracking5 lectures • 33min

Advertising Audience5 lectures • 33min

Effective Funnels For Your Ads6 lectures • 28min

Google PPC Campaign Journey8 lectures • 1hr 58min

Advanced Strategies15 lectures • 1hr 32min

Requirements

Description

Who this course is for: