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Google Ads Conversion Tracking with GTM
New
Rating: 5.0 out of 5(3 ratings)
68 students

Google Ads Conversion Tracking with GTM

Master Google Ads Conversion Tracking, Google Tag Manager, GA4, Enhanced Conversions & Purchase Tracking
Created byHamza Ahmed
Last updated 7/2026
English
English [Auto],

What you'll learn

  • Set up Google Ads Conversion Tracking using Google Tag Manager without coding.
  • Track purchases, leads, phone calls, forms, and custom conversions accurately.
  • Debug and test conversion tags using Tag Assistant and Preview Mode.
  • Improve Google Ads performance with accurate conversion data and attribution.

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Course content

1 section • 7 lectures • 58m total length

  • Google Ad Conversion Tracking with Google Tag Manager | Tag ID | Conversion Link3:39
  • Google Ads Conversion Page View Tricking with Google Tag Manager5:52
  • Google Ads Conversion View Item Setup with Google Tag Manager10:26
  • Whatsapp/Simple Button Conversion Tracking5:47
  • Google Ads Conversion Add to Cart Setup with Google Tag Manager10:08
  • Google Ads Conversion Begin Checkout Tag Setup with Google Tag Manager12:17
  • Google Ads Conversion Purchase Tag Setup with Google Tag Manager9:54

Requirements

  • No prior experience is required. Basic knowledge of Google Ads and a website with GTM access is helpful but not mandatory.

Description

Are you struggling to measure the real performance of your Google Ads campaigns? This course will teach you how to accurately set up Google Ads Conversion Tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4), so you can make data-driven decisions and improve your advertising results.

Whether you're a beginner, freelancer, business owner, digital marketer, or agency professional, you'll learn the complete process of implementing conversion tracking without writing complex code. Every lesson is explained step by step with practical demonstrations that you can follow on your own website.

In this course, you will learn how to set up and track important Google Ads conversion events, including Purchase, Lead Generation, Form Submission, Phone Calls, Add to Cart, Begin Checkout, View Item, Page View, and other custom conversion actions. You'll also learn how to use Google Tag Manager efficiently, configure Google Ads Conversion Tags, integrate GA4, enable Enhanced Conversions, and test everything using Preview Mode and Tag Assistant.

By the end of this course, you'll understand how to troubleshoot tracking issues, verify your tags are firing correctly, and ensure your Google Ads campaigns receive accurate conversion data for better optimization and higher return on investment (ROI).

What you'll learn:

  • Set up Google Ads Conversion Tracking from scratch.

  • Configure Google Tag Manager for conversion tracking.

  • Integrate Google Analytics 4 (GA4) with Google Ads.

  • Track Purchase, Leads, Add to Cart, Begin Checkout, View Item, and more.

  • Enable Enhanced Conversions for improved tracking accuracy.

  • Debug and troubleshoot conversion tracking issues.

  • Optimize campaigns using reliable conversion data.

No advanced technical knowledge is required. If you want to master Google Ads Conversion Tracking and confidently implement tracking for any website, this course is designed for you.

Who this course is for:

  • Digital marketers, business owners, freelancers, agencies, WordPress users, eCommerce store owners, and anyone who wants to master Google Ads Conversion Tracking using Google Tag Manager. Suitable for beginners and intermediate learners.

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