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Google Ads Certification with AI: Google Ads Course Guide
Role Play
Rating: 5.0 out of 5(1 rating)
9 students

Google Ads Certification with AI: Google Ads Course Guide

Master Google Ads (Adwords). Drive Growth with Targeted Advertising Strategy & PPC Advertising Skills!
Created byBeing Commerce
Last updated 1/2026
English

What you'll learn

  • How Google Ads works and why businesses use it
  • How to create your Google Ads account the right way
  • Complete campaign setup (Search, Shopping, Video, Performance Max, Smart, Call Only, Display, Demand Gen, Remarketing)
  • How to do keyword research and choose the best match types
  • Understanding ad rank, quality score, and CPC
  • How to track conversions and measure performance
  • How to write engaging ads using AI tools
  • How to use bidding methods and assets (extensions)
  • How to analyze metrics like CTR, CPC, CPA, ROAS, and impression share
  • How to optimize campaigns for better results
  • How to avoid common mistakes that waste budget
  • Leveraging Google Ads for different marketing goals and funnels
  • Implementing advanced campaign types like shopping and app install campaigns
  • Applying AI tools like Google Bard and ChatGPT for ads optimization
  • Navigating through Google Ads policies and compliance
  • Exploring miscellaneous topics to enhance Google Ads proficiency.
  • Using AI tools like ChatGPT and Gemini for ad creation and planning

Course content

1 section16 lectures7h 58m total length
  • Google Ads Certification Masterclass: Zero to Pro Guide (Promo)2:38
  • Introduction to Google Adwords46:46
  • Creating First Campaign46:24
  • Keyword Research Art42:22
  • Few Key Metrics to Consider15:27
  • Conversion Tracking & Measurement44:42
  • Ad Auction, Ad Position & Impression Share36:13
  • Ad Campaign & Ad types30:44
  • Bidding & Extensions (Assets)45:24
  • Setting Up Campaign Types51:36
  • Other & Remarketing Ads1:06:32
  • Other Miscellaneous Topics24:18
  • (Important) ChatGPT & AI Content Update11:29
  • Slight Overview Look6:17
  • Ads Advisor6:48
  • Role Play
  • Bonus1:17

Requirements

  • Basic computer and internet usage
  • A Google account (or willingness to create one)
  • No previous Google Ads experience needed
  • Interest in learning how to run ads for business growth

Description

Are you tired of wasting money on ads that don’t bring results? Do you want to learn how to attract real customers using Google Ads without feeling overwhelmed by complex terms and confusing dashboards? This Google Ads course is created for beginners and business owners who want to advertise on Google the correct way.

In today’s world, every customer starts their buying journey on Google. If your business is not appearing when they search, you are losing potential sales every single day. This course teaches you step by step how to create, manage, and grow profitable Google advertising campaigns, even if you have never run ads before.

This is not just a basic Google Ads course. You will learn how Google Ads actually works, how to choose the right campaign type, how to select winning keywords, how to write convincing ads, how to set budgets, how to track conversions, and how to improve performance week after week. You’ll even learn how to use AI tools like ChatGPT and Google Bard to create better ad content faster.

You will get clear walkthroughs for Dynamic Search Ads, Call-Only Ads, Responsive Search Ads, Shopping Ads, Performance Max, Demand Gen Ads, Remarketing Ads, and YouTube Video Ads. Each topic is broken down in simple steps so that you understand why and how to use each campaign type based on your goal.

You’ll also learn about ad rank, quality score, impression share, bidding strategies, assets (extensions), conversion tracking, and budget planning — explained in a way that is easy to understand and apply.

By the end, you will not just know how to advertise on Google, but you’ll be confident in setting up campaigns that work, save money, and actually bring results.
If you miss this course, you may continue running ads without direction, guessing what works, and wasting budget. But if you take it, you’ll gain knowledge, tools, and confidence to launch successful campaigns for any business or client.

Whether you are a freelancer, entrepreneur, marketer, student, or someone looking to grow a business using Google advertising — this course will help you get there faster, without confusion.

Who this course is for:

  • Business owners wanting to promote their products or services
  • Freelancers and agency professionals offering ad services
  • Students and beginners who want to learn Google Ads from scratch
  • Digital marketers looking to upgrade their skills
  • Anyone interested in learning how to advertise on Google for results