Google Ads Certification | Google AdWords Course Tutorial

Explore Google Ads bidding types, including target CPA, target ROAS, maximize clicks, maximize conversions, and maximize conversion value, plus manual CPC, to optimize traffic, sales, and conversions.

Discover how Google ads extensions like site link, call, location, and message boost ads. Explore adding lead form extensions and other types, with customizable text and landing pages.

Create sitelink extensions to add links beneath your ad, guiding users to hosting services like WordPress hosting and multiple IP hosting, boosting clicks and quality score.

Learn how to create callout extensions and structured snippet extensions in Google Ads, customize headers and descriptions, and preview their appearance on mobile and desktop.

Learn to create message extensions and call extensions in Google Ads, configure UK numbers, set text and auto reply options, and ensure availability to answer calls for higher conversions.

Create price extensions in Google Ads by configuring currency, service packages, and price qualifiers, previewing how price extensions appear on mobile and desktop to drive clicks.

Learn the four Google Ads keyword match types—broad, broad match modifier, phrase, and exact—and how symbols like the plus sign and quotes denote them for better campaign optimization.

Learn how to select the right keyword match type in Google Ads, balancing exact match for tight budgets with broad match for high-traffic campaigns, and avoid common mistakes.

Learn to choose the best keyword match type for your Google Ads campaign, balancing exact, phrase, broad, and broad match modifier to maximize relevance and conversions.

Master targeted location options in Google Ads, using city, radius, and multiple locations, then customize ad scheduling from 24 hours to specific hours.

Create a search campaign from scratch to drive traffic to a free blogging course, targeting India and Pakistan with a focus on search ads and budgeted CPC bidding.

Learn how to create Google ads extensions, including sitelink and callout extensions, link them to landing pages, and optimize ad copy for better user engagement.

Learn to select keywords for Google Ads by comparing broad, phrase, and exact match types, using real examples like how to start a blog to optimize ad targeting.

Create and optimize a responsive search ad for a blogging course, writing three headlines and descriptions, previewing desktop and mobile views, and configuring extensions and ad groups.

Explore live Google ad campaigns for the Clinton campaign, targeting keywords with exact and broad matches, rotating ad copies for higher conversions, and using extensions to optimize ad positions.