Google Ads: Avoid pitfalls & Optimize your campaigns
4.8 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,083 students enrolled

Google Ads: Avoid pitfalls & Optimize your campaigns

Learn how to avoid bad settings recommended by Google Ads. It's time to stop wasting your budget
New
4.8 (5 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,083 students enrolled
Created by Margaux Rouault
Last updated 7/2020
English
English
Current price: $20.99 Original price: $29.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 4 articles
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to choose the good campaign settings upon creating it
  • How to improve your KPIs on Google Ads (Quality score, CTR, CPC, impressions, conversion rate, CPA)
  • How to audit your own Google Ads account in order to optimize it
  • How to optimize your budget towards useful spending
Requirements
  • You need a computer, tablet or smartphone with an internet connection
  • Basic knowledge of Google Ads required to understand some technical terms (bids, CPC, match types, bidding strategies)
  • Strong tolerance to french accent
Description

In this 60 minutes class, you will learn how to avoid traps on Google Ads and how to improve your KPIs in order to optimize your campaigns.

Are you looking to launch campaigns on Google Ads but you are scared to make the wrong choices? Did you have a bad experience on Google Ads but don’t know what went wrong? Are you a marketing professional looking to improve your skills? This class is for you.

As a digital marketing consultant with over five years of experience on Google Ads, I can tell you that even junior marketers have already done these mistakes. The thing is, Google Ads recommends some settings that are a really REALLY bad idea if you want to keep a tight control over your campaigns. Unfortunately, when you don’t know that they exist, it would only be through luck that you would avoid those pitfalls.

After having taken this class, you will be able to review your campaigns settings for any problems on your own and you will be able to optimize all your KPIs.

So, if you’re a business owner and you want to learn how to not waste your budget on Google Ads, this class is for you. If you’re a marketing professional and you’re looking for new ways to optimize your campaigns, I will also have some tips for you.


What you WON'T learn in this class

  • Step by step videos on how to create an account or a campaign on Google Ads online platform

  • How to create a campaign from A to Z

  • How to create ad copy and ad extensions

  • How to set up the conversion tracking

  • How to choose a landing page

  • How to use bidding strategies

What you WILL learn in this class

  • The settings you should know about when creating a campaign or when managing one

  • The most common mistakes made on Google Ads and how to correct them

  • Improving your KPIs (Quality score, CTR, CPC, impressions, conversion rate and CPA)

  • My opinion about some choices over others

  • + a PDF of all the solutions to improve your KPIs

  • + a complete list of generic keywords to add on your own campaigns

What you will need

  • Unless you have very good eyes, I would advise watching this class on a bigger screen than your smartphone's

  • Basic knowledge of Google Ads (it's an advertising platform where businesses bid on keywords to make their ads appear. There you go)

  • You don't need a Google Ads account

Who this course is for:
  • People who are interested to learn everything there is to learn on the most powerful advertising platform
  • Small business owners who want to increase their sales and lead generation on their website
  • Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed
  • Students who want to develop new professional skills
Course content
Expand all 31 lectures 01:27:13
+ Avoid pitfalls on Google Ads
10 lectures 22:26

Introduction to "Avoid pitfalls on Google Ads".

Introduction to this section
00:40

Make sure that you are targeting the right network for your search campaign.

Preview 02:29

Target location options are traitorous, so beware! Check that everything is in order today on your own campaigns.

Target location options
03:25

Managing your devices depends on the type of business you run (work for). Make sure to review your cost in the device report.

Manage your devices
02:48

Broad match is the widest match type and the most dangerous if you don't know how to use it.

The problem with Broad match
01:31

Introduction to the negative keywords:

  • What are they?

  • How to find them?

Preview 02:13

Learn how to exclude irrelevant keywords (theory) and grab your free list of generic negative keywords I'm providing you with.

Make use of the negative keywords
02:50

Learn how to exclude irrelevant keywords step by step on the platform. Learn the two methods to do so.

Make use of the negative keywords - Step by step
02:39

Do you want to exclude even more irrelevant traffic? You will wonder why you didn't think about that earlier.

Exclude even more irrelevant traffic
03:02

Final thoughts about "Avoid pitfalls on Google Ads".

Final thoughts
00:49

In this first quiz, I ask you 4 questions, based on every lesson so far. No stress, no rush, I'm only trying to help you check with yourself that you understood every topic in this section.

Good luck!

Avoid pitfalls on Google Ads
4 questions
+ Improve your KPIs
11 lectures 43:10

Introduction to "Improving your KPIs".

Introduction to this section
00:22
Improve your CTR
03:12
Improve your average CPC
05:30
Improve your impressions - Campaign level
05:20
Improve your impressions - Keyword level
06:13
Improve your conversion rate
06:36
Additional - Blink landing page
01:18
Improve your CPA
03:49

Final thoughts about "Improving your KPIs". Don't forget to download the complete list of solutions to use in order to improve your metrics!

Final thoughts
00:16

This is the last test, the one you need to take to check with yourself that you understood every concept we talked about in this class.

4 questions.

Ready, steady, go!

Improving your KPIs
4 questions
+ Manage your Brand
7 lectures 18:43

Introduction to "Manage your brand".

Preview 00:48

Bidding on your brand's name or not is all about the strategy you choose. In this lesson, I will try to give you pointers as to when you should bid on your brand.

Should you bid on your brand's name as a keyword?
04:39

Learn how your brand should be managed on Google Ads. There is ONE right method and it's the one I'm giving you. No more wasted budget, no more brand's incidents.

Isolate your brand from your other campaigns
06:24

Learn how to optimize your brand's campaign to add even more relevance to your ad copy.

Develop your branded campaign
01:42

In case of attack, protect your brand!

Preview 02:17

In this written lesson, you will find useful links in order to:

  • fill in a trademark complaint

  • authorize some advertisers to use your brand's name

  • learn more about Google Ads trademark policy

Protect your brand - Useful resources
01:00

Final thoughts about how to manage your brand or your client's brand on Google Ads.

Final thoughts
01:53
+ Conclusion
2 lectures 00:58
Conclusion
00:35
BONUS: Coming soon
00:23