Google Ads: Optimize your campaigns + Design Landing Pages

Name: Google Ads: Optimize your campaigns + Design Landing Pages
Rating: 4.6 (43 reviews)

Learn how to avoid bad settings recommended by Google Ads. Design Landing Pages for your PPC campaigns.

Created byMargaux Rouault

Last updated 11/2020

English

What you'll learn

How to choose the good campaign settings upon creating it
How to improve your KPIs on Google Ads (Quality score, CTR, CPC, impressions, conversion rate, CPA)
How to audit your own Google Ads account in order to optimize it
How to optimize your budget towards useful spending

Course content

7 sections • 47 lectures • 3h 56m total length

Introduction1:55

Introduction to this section0:40
Introduction to "Avoid pitfalls on Google Ads".
Target the Search network2:29
Make sure that you are targeting the right network for your search campaign.
Target location options3:25
Target location options are traitorous, so beware! Check that everything is in order today on your own campaigns.
Manage your devices2:48
Managing your devices depends on the type of business you run (work for). Make sure to review your cost in the device report.
The problem with Broad match1:31
Broad match is the widest match type and the most dangerous if you don't know how to use it.
Introduction to negative keywords2:13
Introduction to the negative keywords:
What are they?
How to find them?
Make use of the negative keywords2:50
Learn how to exclude irrelevant keywords (theory) and grab your free list of generic negative keywords I'm providing you with.
Make use of the negative keywords - Step by step2:39
Learn how to exclude irrelevant keywords step by step on the platform. Learn the two methods to do so.
Exclude even more irrelevant traffic3:02
Do you want to exclude even more irrelevant traffic? You will wonder why you didn't think about that earlier.
Final thoughts0:49
Final thoughts about "Avoid pitfalls on Google Ads".
Avoid pitfalls on Google Ads

Introduction to this section0:22
Introduction to "Improving your KPIs".
Improve your Quality Score7:07
Boost your quality score and ad rank by aligning ad copy with user intent, organizing keywords into focused ad groups, and delivering a fast, relevant landing page experience.
Improve your CTR3:12
Improve your average CPC5:30
Improve your average position3:27
Improve your impressions - Campaign level5:20
Improve your impressions - Keyword level6:13
Analyze keyword-level impression share KPIs, including absolute top and top, plus search absolute top and search top shares, to boost top placements.
Improve your conversion rate6:36
Improve your conversion rate by aligning landing page content with ad keywords, speeding load time, and delivering a clear, single-purpose page with a strong call to action.
Additional - Blink landing page1:18
Improve your CPA3:49
Final thoughts0:16
Final thoughts about "Improving your KPIs". Don't forget to download the complete list of solutions to use in order to improve your metrics!
Improving your KPIs

Introduction to Managing your Brand0:48
Introduction to "Manage your brand".
Should you bid on your brand's name as a keyword?4:39
Bidding on your brand's name or not is all about the strategy you choose. In this lesson, I will try to give you pointers as to when you should bid on your brand.
Isolate your brand from your other campaigns6:24
Learn how your brand should be managed on Google Ads. There is ONE right method and it's the one I'm giving you. No more wasted budget, no more brand's incidents.
Develop your branded campaign1:42
Learn how to optimize your brand's campaign to add even more relevance to your ad copy.
Protect your brand2:17
In case of attack, protect your brand!
Protect your brand - Useful resources1:00
In this written lesson, you will find useful links in order to:
fill in a trademark complaint
authorize some advertisers to use your brand's name
learn more about Google Ads trademark policy
Final thoughts1:53
Final thoughts about how to manage your brand or your client's brand on Google Ads.
Conclusion0:35

Introduction to this section2:16
In this section, you will learn about landing pages good practices.
Homepage vs Landing Page7:16
Advertisers use homepage too often. But a homepage is not a landing page, so unless you are an e-commerce website, you will have a hard time converting the traffic you bring.
5 seconds rule9:36
Take a good look at your landing page for 5 seconds. What do you get out of it?
Elements of a Landing Page - Hero section17:13
Let's review all the elements we find in the hero section (above the floating line).
Elements of a Landing Page - Below the line14:42
Let's review all the elements we find below the floating line.
Elements of a Landing Page
Focus on forms7:48
Forms are crucial for lead pages. Learn how to simplify them.
3 Easy tips ready to use4:48
This one is my freebie. 3 tips you can use right now on your landing pages.
Create a lead magnet7:59
In order for potential clients to contact you, you need to give same something. Something free. A lead magnet.
Landing page for a product8:56
Take a look at these examples of landing pages for an e-commerce business.
Landing page for a service9:00
Take a look at these examples of landing pages for a service business.
Best Landing Page Builders in 202010:55
What are the best landing page builders in 2020?

Requirements

You need a computer, tablet or smartphone with an internet connection
Basic knowledge of Google Ads required to understand some technical terms (bids, CPC, match types, bidding strategies)
Strong tolerance to french accent

Description

This class is packed with the most problematic subjects about Google Ads:

Avoid traps and bad settings on Google Ads
Optimize your KPIs and improve your ROI
Design Landing Pages for your PPC campaigns especially

Are you looking to launch campaigns on Google Ads but you are scared to make the wrong choices? Did you have a bad experience on Google Ads but don’t know what went wrong? Are you a marketing professional looking to improve your skills? This class is for you.

As a digital marketing consultant with over five years of experience on Google Ads, I can tell you that even junior marketers have already done these mistakes. The thing is, Google Ads recommends some settings that are a really REALLY bad idea if you want to keep a tight control over your campaigns. Unfortunately, when you don’t know that they exist, it would only be through luck that you would avoid those pitfalls.

After having taken this class, you will be able to review your campaigns settings for any problems on your own and you will be able to optimize all your KPIs.

What you WON'T learn in this class

Step by step videos on how to create an account or a campaign on Google Ads online platform
How to create a campaign from A to Z
How to create ad copy and ad extensions
How to set up the conversion tracking
How to use bidding strategies

What you WILL learn in this class

The settings you should know about when creating a campaign or when managing one
The most common mistakes made on Google Ads and how to correct them
Improving your KPIs (Quality score, CTR, CPC, impressions, conversion rate and CPA)
Landing page design best practices
Landing page's audit + examples
Step by step on how to create a landing page with Elementor for Wordpress
+ a PDF of all the solutions to improve your KPIs
+ a complete list of generic keywords to add on your own campaigns

What you will need

Unless you have very good eyes, I would advise watching this class on a bigger screen than your smartphone's
Basic knowledge of Google Ads (it's an advertising platform where businesses bid on keywords to make their ads appear. There you go)
You don't need a Google Ads account

Who this course is for:

People who are interested to learn everything there is to learn on the most powerful advertising platform
Small business owners who want to increase their sales and lead generation on their website
Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed
Students who want to develop new professional skills

Google Ads: Optimize your campaigns + Design Landing Pages

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 2min

Avoid pitfalls on Google Ads10 lectures • 22min

Improve your KPIs11 lectures • 43min

Manage your Brand8 lectures • 19min

Design Landing Pages that Convert11 lectures • 1hr 40min

Step-by-step - Create a landing page with Elementor5 lectures • 49min

Conclusion1 lecture • 1min

Requirements

Description

Who this course is for: