Google Ads (AdWords) for Beginners - Google Ads 2020
4.2 (48 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,532 students enrolled

Google Ads (AdWords) for Beginners - Google Ads 2020

Google Ads For Beginners Step By Step Training On How to Use Google Ads (Adwords) To Generate More Customers In 2020
New
4.2 (47 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8,532 students enrolled
Created by Shev D
Last updated 3/2020
English
English [Auto-generated]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 4.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How To Effectively Structure A Google Ads account
  • How To Choose The Most Effective Keywords & Keyword Match Types
  • Ad Creation & How To Create Compelling Google Ads
  • How To Gain The Best Quality Score & Get The Lowest Cost Per Click
  • How To Build A Google Adwords Campaign Start To Finish
  • How To Optimise Your Google Adwords Campaign
  • How To Add Remarketing Tag To Your Website & Create A Remarketing Campaign
  • How To Implement Call Tracking & Contact Form Submission Tracking
Requirements
  • No course prerequisites
Description

Google Ads (AdWords) for Beginners 2020

Google Ads For Beginners Step By Step Training Course On How to Use Google Adwords To Generate More Customers In 2020

This course is delivered by Google certified practitioner Shev, who has 14 years experience of Google Ads experience. He has previously delivered  face to face Google ads training and has now brought the course online.

What you will learn:

  • How to effectively structure a Google Ads account

  • How to choose the most effective keywords and keyword match types

Ad creation and how to create compelling PPC ads

  • How to gain the best quality score and get the lowest cost per click

  • How to build a Google Ads campaign start to finish including the correct settings to use.

  • How to optimise your Google Ads campaign

  • How to add remarketing tag to your website and create a remarketing campaign

  • How to implement call tracking and contact form submission tracking

Some testimonials of the Google Adwords course he has delivered face to face is shown below:

"Shev has worked with the School of Education at the University of Buckingham to optimise PPC campaigns and provide 1-1 expert training. Clear, simple guidance, without the jargon, has helped to streamline campaigns and his expert knowledge has improved campaigns across a whole suite of topics. Highly recommended!" - Sally Elvin - Head Of Marketing (University Of Buckinghamshire.)


"I went on Shev’s Google Adwords course. As a consequence of the Googel Adwords  course I have had more enquiries for new business via my website than at any time since I developed my webpage. Thank you!" - Jonathon Radcliff - Director (JMR Sales.)


We utilised Shev’s knowledge on a consultative basis when devising and implementing our Google Adwords PPC and re-marketing campaign. Early indications show a substantial increase in website traffic. I found Shev ultra professional to work with.. - John Shelley - Sales & Marketing (Langley Distribution.)

This google Adwords course will show you the best practices so you can make the most out of Google ads. Google ads (adwords) is an essential part of the digital marketing mix.

Get your copy of the Google (PPC) Adwords Ads Training Course today.

Who this course is for:
  • People who want to create and run Google Ads Campaigns
  • People who want to create and run Google Adwords Campaigns
  • People who want to create and run Google PPC Campaigns
Course content
Expand all 47 lectures 04:23:39
+ Structuring A Google Ads Account
1 lecture 08:13
How To Structure A Google Ads Account
08:13
+ Keywords
6 lectures 50:29
Defining Your Perfect Audience
01:31
Research Your Market
01:07
Google Adwords Keyword Planner 1
03:58
Google Adwords Keyword Planner 2
09:02
Google Adwords Keyword Sectioning 1
24:22
Google Adwords Keyword Sectioning 2
10:29
+ Keyword Match Types In Adwords
5 lectures 13:47
Broad Match
03:54
Modified Broad Match
02:15
Phrase Match
01:21
Exact Match
02:30
+ Ad Creation For Google Ads
6 lectures 19:49
Google Ad Creation
02:04
Google Ad Creation 2
07:24
How To Create Compelling Ads
03:50
Ideas For Writing Google Ads
01:37
Testing Your Ads
01:30
Responsive Search Ads
03:24
+ Ad Extensions In Adwords
8 lectures 19:13
Sitelink Extensions
04:01
Callout Extensions
04:31
Call Extensions
01:58
Location Extensions
01:15
Structured Snippet Extension
02:37
Price Extension
01:18
Promotion Extension
02:35
App Extension
00:58
+ Quality Score Uncovered
4 lectures 13:57
What Is Quality Score?
02:19
Quality Score Factors
03:11
How To Improve Quality Score
05:35
GT Metrix
02:52
+ Google Adwords Campaign Build From Start To Finish
3 lectures 01:19:19
Google Ads Campaign Build From Start To Finish Part 1
27:28
Google Ads Campaign Build From Start To Finish Part 2
28:00
Google Ads Campaign Build From Start To Finish 3
23:51
+ Google Ads Optimisation
4 lectures 09:51
Bids Optimisation
01:44
Ad Optimisation
01:46
Search Term Report Optimisation
02:59
Ad Schedule Optimisation
03:22