Google Ads 2026 Masterclass: Performance Max, AI & PPC

Explore the new Google AdWords interface, navigate campaigns, ad groups, and settings, track conversions, and use tools like Keyword Planner, Performance Planner, Reach Planner, and the shared library for audiences.

Understand the different Google Ads campaign objectives and formats, including website traffic, sales, leads, and brand awareness, to drive the right people to your landing page.

Understand the Google Ads campaign structure, organizing ads into targeted ad groups with keywords and image ads, using segmentation and A/B testing to improve performance and compare ad groups.

Explore the keyword planner to discover new keywords and see search volume. Target the US with low-competition keywords to optimize CPC and download a refined keyword sheet.

Identify competitor keywords by using a competitor URL in the keyword planner's website discovery tool. Export, filter high volume, low competition terms, and explore ideas across Google and YouTube.

Explore the four Google Ads formats—search, display, video, and shopping—and master keyword strategies, ad copy, quality score, and broad, phrase, and exact match types to optimize campaigns.

Learn to create your first pro Google Ads campaign with a standard display setup, including a landing page, campaign name, currency, language, and precise US targeting.

Specify budgeting and bidding information, including currency and daily budget, choose between manual CPC and automated maximize conversions, and set start and end dates.

Learn to set up Google ads targeting using predefined audiences and custom segments. Explore keyword research, custom intent, demographics, topics, placements, and YouTube channel targeting to reach a niche audience.

Create professional Google Ads copy by defining your landing page and business name, uploading compliant images and logos, writing headings and descriptions, and structuring multiple ad groups.

Learn how to create and manage a search campaign in Google Ads by selecting campaigns, naming the campaign, specifying your website, and setting budget and audience segmentation.

Learn to build Google Ads search campaigns by selecting targeted keywords, assessing search volumes, and crafting effective headings and descriptions for landing pages.

Explore the different YouTube ads formats, including skippable instream, non-skippable instream, video discovery, bumper, and display network ads. Use the learn more button to drive landing-page traffic.

Launch a video ad sequence campaign to deepen brand awareness and reach, using multiple videos with different messages from skippable ads to reinforce the call to action and boost ROI.

Create a product brand awareness sequence video ad campaign by building a custom sequence of YouTube ads with multiple video variations and clear calls to action to drive engagement.

Learn to create multiple video ads in a single Google Ads campaign with two ad groups for data analysis and manual testing, including keyword research and calls to action.

Discover how Google Ads remarketing campaigns reconnect with visitors who left your site or mobile apps, convert them through targeted ads, and stay connected with your audience.

Introduce Google Tag Manager as a tag management system, enabling marketers to deploy analytics and tags with a single container, without developer help, using tags, triggers, variables, and preview mode.

Learn how to link Google Tag Manager with a WordPress website by installing the plugin, configuring settings, and linking accounts for marketing campaigns.

Link your Google Ads account with Tag Manager and explore audiences and remarketing through the Audience Manager, configuring accounts and Google Analytics for targeted campaigns.

Create a Google Ads remarketing audience by defining visitors, naming the audience, and targeting those who visited within the last 90 days, to use in your campaigns.

Connect Google Tag Manager with Google Ads; open audience manager, create a custom audience for page visitors, name it, set 30–90 day duration, and use for remarketing after 24–48 hours.

Define your remarketing audience and target display or search campaigns with detailed segmentation aligned to your marketing goals and campaign objective.

Explore reciprocity as a sales psychology principle to drive Google Ads lead generation by offering free gifts, personalized notes, or discounts, and prompting action.

Discover how curiosity creates knowledge gaps in ad copies and headlines to boost clicks, while using honest storytelling and compelling call-to-action techniques to engage audiences.

Master scarcity as a sales psychology by crafting limited-time offers, countdown banners, and limited stock messages across Google Ads, YouTube, display, and search campaigns to boost urgency and drive actions.

Discover how social proof fuels trust and brand awareness in real-time Google Ads campaigns by using reviews, testimonials, and buyer personas to boost conversions.

Understand campaigns, ad sets, and ads structure in Google Ads to target demographics, locations, and interests, optimize ad rank, bids, ad assets, and implement retargeting with Google Ads pixel.

Compare direct-to-consumer and lead generation, revealing sprint versus marathon missions, distinct scorecards, customer journeys, and scaling challenges for optimizing profit and pipeline management.

Master the AIDA formula to craft copy that attracts, interests, and drives action, using provocative headers and subheaders, benefits-focused messaging, and compelling calls to action across ads.

Configure conversion tracking to map the customer journey from the order now button to leads using data-driven attribution. Implement with Google tag manager on Shopify or WordPress, then test.

Compare Google Tag Manager and Google Analytics 4, detailing their roles, interfaces, and the correlation between the two tools. Learn when to use GTM vs GA4, and tag deployment.