Keywords, Keyword Match Types, and Keyword Planner
Creating Ads That Convert
Building the Right Campaign Structure
Bidding Strategies and Budget Selection
Navigating the Search Terms Report
Using Optimization Score for Recommendations
How to Measure Results of Digital Marketing
Have the ability to make an Google Ads account
In this Search 101 course you will learn the basics of paid search marketing and be able to build your first search campaign in under 2 hours. Have you ever wanted to master digital marketing and PPC? Are you thinking about advertising your new website or showcasing your new product? Then this is the best place to start. Search is the greatest opportunity for your business to succeed. Now it's time to learn the basics from a Google Ads professional.
Topics in this Search 101 course include the following:
Understanding digital marketing basics and why it matters
The difference between SEO and SEM
How to set up a Google Ads account
Detailed explanation of keywords and how to use them
Tips for making excellent creatives or ads
Choosing the right bidding strategy and budget
Building the best Campaign Structure
Measuring the results of your Campaign
Walkthrough of Search terms Report
Learn about Optimization Score
With over 3 years working specifically on Google Ads, Brandon is an expert that knows how to translate complex topics into easy to understand lessons. He's worked with thousands of clients and understands a wide variety of business models. His courses are straight forward and are perfect for beginners as well as professionals. If you have any questions feel free to reach out.
With over 3 years working specifically on Google Ads, Brandon is an expert that knows how to translate complex topics into easy to understand lessons. His courses are straight forward and are perfect for beginners as well as professionals. Check out Brandon's first course within the Google Ads Academy which focuses on harnessing the power of paid search marketing.