Google Ads Course with AI: Advertise on Google Ads Like Pro

Master the campaign structure in Google Ads, create a new campaign, and set objectives like website traffic, leads, or sales while choosing search or display types and targeting options.

Organize campaigns with ad groups, assign related keywords, and use keyword suggestions and the keyword planner to optimize ads for Mac Studio and Mac mini.

Create and organize ads within a relevant ad group by crafting compelling ad copy, choosing visuals, and linking the final url. Then set budgets, review, and publish campaigns.

Discover and apply keyword research to optimize Google Ads campaigns by identifying high-volume, relevant keywords, evaluating search terms and competition, and using long-tail keywords for targeted traffic.

Explore how Google Ads keyword match types work, from broad match to phrase match and exact match. Apply negative keywords at campaign or account level to reduce irrelevant clicks.

Explore essential google ads metrics, including impressions, clicks, CTR, CPC, and quality score, and learn how conversions and leads drive ROI and campaign optimization.

Learn how conversion tracking records valuable actions like purchases or signups after ad clicks and uses tracking tags on landing and thank-you pages to optimize campaigns.

Create a purchase conversion action for your landing and thank you pages, and install the global site tag on WordPress or Pipeline Pro for Google Ads tracking.

Learn how Google Ads auctions determine ad rank and position, balancing bid amount, quality score, ad extensions, and landing-page relevance to achieve top results.

Explore quality score, actual CPC, and ad rank; see how CTR, ad relevancy, and landing page experience affect ad cost and position.

Learn about impression share in Google Ads, defining the percentage of total possible impressions your ads receive, and explore top and absolute top impression rates and related factors.

Explore Google Ads types including text, responsive, image and video display, call-only, app promotion, and shopping ads across search, display, video, and app campaigns.

Discover how to choose Google Ads campaign goals and types, align them with the marketing funnel, and apply remarketing strategies across search, display, video, and shopping.

Discover how to create Google Ads campaigns, set campaign goals and bid strategies, and optimize bidding options—from max clicks to conversion-focused strategies—for effective ad performance.

Discover how extensions, or assets, enhance Google ads by adding site links, location, call, and other interactions to provide extra information and improve ad performance.

Explore standard versus dynamic search campaigns in Google Ads, showing how dynamic uses website content to auto-create ads and how standard campaigns auto-fill keywords from landing pages, with ad groups.

Set up call-only campaigns in Google Ads by verifying your website phone number, selecting lead conversions, choosing keywords, creating ads, bidding to maximize conversions, and publishing with search partners.

Learn to create a responsive display ad campaign in Google Ads, add images or videos, and rely on machine learning to optimize targeting, budgeting, and conversions.

Learn to set up an app install campaign in Google Ads for Android or iOS, including choosing install, setting location and budget, and uploading assets with a preview.

Learn to create a smart Google Ads campaign for beginners, with Google handling 95% of tasks, by using your website or landing page and selecting keywords, budget, and location.

Learn to set up shopping ads by linking Google Merchant Center and launching a shopping campaign, ideal for physical stores; stay updated with the latest tutorials.

Explore how the Performance Max campaign uses past three months of data to automate ads across search, display, shopping, and video, using asset groups and automatic creative generation.

Explore YouTube video ads formats—skippable and non-skippable in-stream, bumper ads, and placements outside YouTube—and bid strategies like CPV, CPM, and target CPA to optimize campaigns.

Learn how Google demand gen campaigns generate demand across YouTube Shorts, in-feed, discovery, and Gmail, with audience targeting, budgets, creative assets, and ongoing optimization.

Discover how to build remarketing campaigns in Google Ads, using landing page and thank you page visitors to create combined audiences and show display ads to non-purchasers.

Explore Google Ads policies and understand why compliance matters when using Google Ads. Read the article to learn more about Google Ads policies.

Compare Google Bard and ChatGPT, explore how to use them with Google Ads, and access free OpenAI and Google AI courses to learn prompt engineering and recent information.

Learn how to use AI tools like ChatGPT and Googlebot to plan and create Google Ads, from choosing campaign types to writing headlines and ad copy with Canva design tips.

Explore how AI content detectors assess AI-generated text, and learn about using human-style rewriting tools to create human-written content suitable for SEO, while understanding detector dynamics.