Google Ads SKAG method - get the perfect Quality Score

Identify highly relevant keywords signaling a concrete service need, like immigration solicitor or plumber in Manchester, to drive conversions. Block non-relevant terms and negative keywords to avoid wasted clicks.

Master keyword match types for Google Ads by using exact match with square brackets, broad match modifier with plus signs, and negatives as phrase matches in parentheses via AdWords editor.

Prepare and upload your Google Ads SKAG setup by translating the build-out into ad groups, keywords, and ads for exact and broad campaigns, with proper match types and rotating headlines.

Upload and configure campaigns in Google Ads Editor, setting default campaign to search only and disabling the display network, with ad groups, keywords, and cross-match negative keywords.

Learn to set location targeting in Google Ads by adjusting campaigns from UK-wide to radius-based targeting around Manchester, using six miles and device-based targeting for relevant keywords.

learn to build a landing page in unbounce using templates, optimize above fold with call to action, include reviews and credentials, leverage dynamic text replacement, and ensure mobile form validation.

Set up conversion tracking for a landing page by defining two events (form submission and click-to-call), and link Google Analytics with Google Ads to import these conversions for optimization.