Mastering Lead Generation: Key Strategies for Businesses
What you'll learn
- The steps to creating a Marketing framework that works for your brand
- Key elements for a successful customer journey
- How to build a Lead Generation campaign
- How to convert leads into sales
- How to analyze your performance
- Best Lead Generation Tools in the market
- How to hire Digital Marketing talent
- • You'll need to have access to your content management system, email marketing tools, social media business accounts and website analytics.
Growing a business requires leadership, hard work, a dedicated team, product market fit, and leads and sales. You can build the best product, but if you can’t consistently generate leads for your sales team or traffic to your product web pages, then you won't be able to make your business sustainable.
With marketing, there are elements of:
These three factors are always at play. You can’t always guarantee, and you can’t trust that‘the campaign you ran yesterday will work equally as well today.’ But you can educate yourself and adopt a mindset that will guarantee better results.
You have to keep working the challenge, you have to keep building, and you have to keep “getting out there,” thereby stacking the odds and the luck in your favor. That's our goal with this course, to give you the tools and strategies that have worked for us to generate more than 24 million leads. The truth is, there were thousands of campaigns that did not perform as well as we planned. Why is that? Simply put, the algorithm across all the platforms are constantly changing. Not to mention that consumer behavior changes as newer faster smart devices come on the market. That’s why it’s imperative to have the tools and strategies to pivot when necessary and continue to adapt and optimize your performance.
The bottom line: you need leads! The success of your business depends on creating a plan that can be sustained in the long term. What we know for sure is that the internet and consumer behavior will continue to evolve. In this course, we'll help you discover a system you can depend on, tactics to use across the highest performing channels, and help you align your goals with that of your customers and prospects.
In section one, the objective is to learn a system of generating leads that can be sustainable.
What is The Lead Gen 360 System?
Brand: Establishing an Image of Your Company in Your Customers' Eyes
Audience: Finding Your Target Audience Has Never Been Easier Online
Purpose: Setting Your Goals for Your Online Lead Generation Campaigns
Planning: Creating the Team, Budget and Time for Your Campaigns
Campaign: Time to Get Creative...And Have Some Fun
Measure: Analyzing Data is the Secret to Your Success
Optimize: Determine What’s Working and What’s Not - and Why Testing is Important
In section two of our course, you'll learn how to navigate the digital ecosystem. The objective is to explore the best digital marketing channels that will generate quality leads for a business.
What's covered in this section:
Customer: Customize Every Stage of Your Customer's Journey With Your Business
Landing Page: Design a Landing Page to Capture Leads and Convert Them to Sales
Content: Create a Strategy With Consistent and Creative Messaging
Email: Connect With Your Audience Through the Power of Email Marketing
SEM/SEO: Generate Traffic and Visibility From Both Organic and Paid Search
Social Media: Using Social Media to Successfully Reach YOUR Audience
Affiliate: Creating a Referral Network for Your Website and Business on the Web
In the third section, you'll learn ways to put your Lead Generation strategies to work. From lead nurturing to compliance, and from the ways to hire talent to using a campaign checklist to score your campaign, this section will help you ensure success.
We've also added a bonus lesson on the topic of Business Development. One of the biggest complaints we've heard from businesses over the years is that they lack the resources to convert leads into sales. This is typically an issue with your Business Development or Sales process.
Who this course is for:
- Entrepreneurs, Business owners, Marketers and Sales Professionals.
As a transformative leader of multiple successful companies, Alex Oliveira has helped companies advance their brands by building and executing interactive marketing campaigns for over 15 years.
With a heavy emphasis on Lead Generation, Alex has created a name for himself as a well-respected digital marketer and entrepreneur. From Small to Mid-sized companies to non-profits and Fortune 500 brands like Ford & Autonation, Alex enjoys a diverse portfolio of clientele.
Alex has taught Digital Marketing in the MBA program at Florida Atlantic University, at OMCP, Broward College and several other colleges. Alex's Podcast and Books covers topics from Lead Generation, Business Development to Entrepreneurship.