Going Viral: Tips for gaining huge video views
5.0 (3 ratings)
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18 students enrolled

Going Viral: Tips for gaining huge video views

Learn from inside a video campaign as it goes Viral!
Hot & New
5.0 (3 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
18 students enrolled
Last updated 7/2020
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
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This course includes
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Experience a viral journey first-hand as part of this course!
  • Understand what motivates social audiences to share at rapid scale
  • Tips for increasing the virality of your content and distribution channels
  • How to monetise your viral video content
  • Attracting huge free PR and media opportunities
  • How my content found 30+ million views without spending a single dollar
  • Desirable to be a competent storyteller

In April 2020 (during Coronavirus lockdown) Jason van Genderen experienced something pretty astounding. A video story he captured at home went viral - during the pandemic. But Jason did something very remarkable... he turned on his iPhone and documented the whole journey of going viral, analysing the key triggers and milestones, then repeated the exercise whilst creating this course, for your education! In less than 3 months his videos have been seen over 37,000,000 times.

'Going Viral' is part documentary, part video tutorial that takes you on a wild ride through the fascinating world of virality.

This deep-dive experience will give you unique insights into:

  • What properties make a video 'go viral?'

  • Key metrics for measuring your video's viral potential

  • Understanding social audience motivations to share your work

  • How you can monetise your video through licensing agents

  • Attracting media publicity opportunities to promote your brand/cause

  • Developing a plan for how to turn viral views into on-going opportunities

Jason has been interviewed and celebrated on some of the world's biggest shows, including The Late Late Show with James Corden and Good Morning America. This course is a one-of-a-kind opportunity to understand the drivers behind content that goes viral and will give you an opportunity to rapidly scale the video views you can achieve online too.

Who this course is for:
  • Content creators and influencers looking to rapidly scale their audience
Course content
Expand 9 lectures 02:01:35
+ Introduction
9 lectures 02:01:35

In a one-of-a-kind first, you'll get to live the experience of my first content piece AS IT GOES VIRAL! I rolled camera as soon as I realised what was unfolding and documented the whole process to give you a truly unique perspective of virality in the first degree.

Preview 15:04

What's critical to know in the first 2 days of your content going viral? Jason walks you through the basics of Media Licensing, Understanding Story Metrics and you'll even get to experience a live television interview as-it-happens.

Preview 14:12

In this chapter you'll understand the value in using news media opportunities to help further spread your content's reach, get skilled in what kind of media licensing is right for your content and ideas for premiering your video content too.

The first 72 hours: Media Licensing

Jason re-caps the first week of his video's viral journey, re-looking at the key milestones that made significant impact on his content views. You'll also learn the value of collecting your own data and metrics (this will be your real viral currency.)

Week 1: The Key Metrics

Is it possible to re-play the same techniques and patterns we've observed in Jason's first viral content piece to re-create virality a second time? This chapter lays the foundations for this experiment and deep-dives into understanding WHY audiences become motivated to share your content in a viral nature.

Re-creating Virality

This chapter closely follows Jason's second video content piece as it steps in the footsteps of virality. What are the big changes and swings that rapidly scale content? All these will be answered here, along with a look into the importance of cleverly learning to 'wrap' your video post's copy to dramatically increase it's shareability.

The Viral Tipping Point

There's a simple yet potent equation revealed here that instantly tells us when a video is 'going viral'... Jason shares this with you. Is your content local or global? Do you have your own audience already or do you need to 'borrow' another audience to build views at scale? Understanding the difference between an earned, owned and paid audience will help open many new doorways for your content strategy.

Rapidly Scaling Virality

Replicating virality is the reason we're all here right? This revealing chapter shows how (without spending a single dollar) Jason managed to find on-going pathways that consistently delivered dramatically up-scaled views across his content. Not once, not twice, but seven times (and counting!)

How we Go Viral Again!

In this final chapter, Jason delivers his Top 10 Rock-Solid Viral Tips. Enough said, start watching!

The Big Tips (you need to know)