Going Viral: Tips for gaining huge video views
What you'll learn
- Experience a viral journey first-hand as part of this course!
- Understand what motivates social audiences to share at rapid scale
- Tips for increasing the virality of your content and distribution channels
- How to monetise your viral video content
- Attracting huge free PR and media opportunities
- How my content found 30+ million views without spending a single dollar
Requirements
- Desirable to be a competent storyteller
Description
In April 2020 (during Coronavirus lockdown) Jason van Genderen experienced something pretty astounding. A video story he captured at home went viral - during the pandemic. But Jason did something very remarkable... he turned on his iPhone and documented the whole journey of going viral, analysing the key triggers and milestones, then repeated the exercise whilst creating this course, for your education! In less than 3 months his videos have been seen over 37,000,000 times.
'Going Viral' is part documentary, part video tutorial that takes you on a wild ride through the fascinating world of virality.
This deep-dive experience will give you unique insights into:
What properties make a video 'go viral?'
Key metrics for measuring your video's viral potential
Understanding social audience motivations to share your work
How you can monetise your video through licensing agents
Attracting media publicity opportunities to promote your brand/cause
Developing a plan for how to turn viral views into on-going opportunities
Jason has been interviewed and celebrated on some of the world's biggest shows, including The Late Late Show with James Corden and Good Morning America. This course is a one-of-a-kind opportunity to understand the drivers behind content that goes viral and will give you an opportunity to rapidly scale the video views you can achieve online too.
Who this course is for:
- Content creators and influencers looking to rapidly scale their audience
Course content
9 lectures • 2hr 2minIntroduction
- Preview15:04
- Preview14:12
- 09:18The first 72 hours: Media Licensing
- 11:02Week 1: The Key Metrics
- 15:10Re-creating Virality
- 11:29The Viral Tipping Point
- 14:47Rapidly Scaling Virality
- 17:03How we Go Viral Again!
- 13:30The Big Tips (you need to know)
Instructor
![Jason van Genderen](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.7 Instructor Rating
- 469 Reviews
- 2,160 Students
- 4 Courses
Storytelling mentor, maker and trainer... Jason was one of the world's first adopters of mobile movie-making tools in 2008, quickly becoming a respected and awarded champion in this creative space.
Winning festivals like Sundance London through to Tropfest NY, he's also a respected educator on smartphone storytelling. His sold-out Masterclasses hosted around the globe have now seeded this new comprehensive online learning series.
All content has been filmed 100% on smartphones, from Australia's first smartphone-only broadcast content creation agency that Jason founded, Treehouse Creative.
An equally passionate keynote speaker, Jason’s talks have inspired audiences from TEDx Newy to the Aspen Ideas Festival; from countless television show appearances to conference keynote addresses for global brands. He also frequently consults and collaborates with some of the world’s largest imaging brands, including:
• Apple
• Nikon
• Sony
• Nokia
• Motion Picture Association
• Channel 7 (Australia)
Spurred on by an insatiable thirst for accessible storytelling, he’s most passionate working with brave, disruptive brands with strong humanistic values.