Google Ads Strategy - Google Adwords Training for Beginners

Learn How To Set Up, Optimize, and Scale Google Ads
Free tutorial
Rating: 4.4 out of 5 (8 ratings)
311 students
1hr 53min of on-demand video
English [Auto]

Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
Find Out How To Find Hundreds Of Keywords You Can Target For Your business
Setting Up Your Google Ads Account, How To Create Campaigns, And How To Optimize Them For Ultimate Efficiency
Learn the Basics of Google Search Campaigns


  • No experience with Google Ads is required!


Now known as Google Ads for search, it is an online advertising platform. Here, you can pay Google some amount of money to show your ads on Websites, Google Search Results, YouTube, and inside some apps using keywords. It works on a PPC or Pay Per Click basis; here, you will only pay if a user clicks on your ads. As the name suggests, most ad types on AdWords are textual with a headline and some descriptions with a link to the advertiser’s website.

In a nutshell, it works on a bidding basis. These bids are done on keywords. Meaning, if you want your ad to appear when someone searches for “Buy Laptops,” you will bid some amount, and it will be compared to other advertisers’ bids. If your bid is the most relevant in the competition, your ad will be shown. When the user clicks on your ad, he will be taken to your website, and you will be charged. Now, just to be clear, when deciding what ad to show to a visitor, Google also looks at ad relevancy, user preferences, location, and some other factors, but typically, Bid Amount is a big factor.

Now that we have discussed how Google AdWords works and its uses, it is necessary to understand that it is not the only Ad Platform available on the internet. Bing Ads, Media dot net, etc., are also ad networks that support advertising.

Who this course is for:

  • Beginner Google Ads marketers who are curious about advertising to Google's immense platform of highly-engaged customers


Learn real world skills online
EDUCBA Bridging the Gap
  • 4.3 Instructor Rating
  • 10,233 Reviews
  • 401,356 Students
  • 261 Courses

EDUCBA is a leading global provider of skill based education addressing the needs of 1,000,000+ members across 70+ Countries. Our unique step-by-step, online learning model along with amazing 5000+ courses and 500+ Learning Paths prepared by top-notch professionals from the Industry help participants achieve their goals successfully. All our training programs are Job oriented skill based programs demanded by the Industry. At EDUCBA, it is a matter of pride for us to make job oriented hands-on courses available to anyone, any time and anywhere. Therefore we ensure that you can enroll 24 hours a day, seven days a week, 365 days a year. Learn at a time and place, and pace that is of your choice. Plan your study to suit your convenience and schedule.

Top companies trust Udemy

Get your team access to Udemy's top 25,000+ courses