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Go To Market Strategy
Rating: 4.7 out of 5(8 ratings)
12 students

Go To Market Strategy

Not an ordinary marketing strategy course but your go-to Marketing & Brand Strategy foundation for Success in the Market
Created byWanjiru Kaburu
Last updated 8/2024
English

What you'll learn

  • Understand what a Go To Market (GTM) Strategy is and why it's important
  • Learn how to create a GTM Strategy for your business/ startup: a step by step guide
  • Create an Ideal Customer Profile (ICP) for your business and get set up for positioning in the market
  • Develop a Marketing Plan based on your ICP
  • Set yourself up for the success of your business/ startup; or organization in the market

Course content

8 sections • 16 lectures • 56m total length

  • Welcome2:21
  • Course Overview1:31

    This course will cover these areas in depth:


    • What a Go to Market Strategy is and why it is important

    • What a Go to Market Strategy entails; a step by step guide

    • Ideal Customer Profile; and what it entails

    • Marketing Plan

    At the end of the course, you'll be able to create an Ideal Customer Profile for your business, have a great Go To Market Strategy and an efficient Marketing Plan to enable success.

Requirements

  • No prior marketing experience is needed; just openness to learn how to best launch your business/ startup to the market for increases chances of success

Description

Did you know that it's possible to have the right/ quality product or service but not succeed in the market?


This is because success in the market is not just about having a quality product/ service but understanding the market, getting your customers right and understanding how best to sell to them; to reach them. That's what Go To Market Strategy is all about.


This course is designed to help entrepreneurs successfully launch their products/ services into the market; or diversify the same by equipping them with the knowledge and perspective needed to understand the market, create ideal customer profiles for their products/ services and develop; as well as execute strategic marketing plans to succeed in the market.


Through this course, trainees will:
- Understand what Go To Market (GTM) Strategy is and its importance

- Learn how to and create their own GTM Strategy; through a step by step guide

- Understand how to create Ideal Customer Profiles and Positioning statements for their business/ startup in order to target the right customers.

- Learn about Marketing Strategies and Planning

- Create a Market Plan and Strategy for their business/  startup; and gain knowledge on how to continually apply the right strategies depending on the market trends - and customers evolution.


Who this course is for:

  • Small Business Owners/ Startup Founders keen on penetrating (or diversifying) the market successfully
  • Business Marketing Trainers
  • Business Development Trainers
  • Beginner and Intermediate Marketers

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