Go-to-Market Strategies for Startups

You are competing with 30,000 new products that enter the marketplace every year.

Nearly ALL of them, about 95%, will fail, according to Clayton Christensen, a well-respected Harvard professor. 

The reason that so many new ventures fail is simple - the go-to-market (GTM) strategy failed. 

Every other reason, a lack of funding, cash-flow problems, and other reasons, comes back to a lack of ability to find and win the right customers. 

Think about it. You don’t have cash-flow problems if your product is selling well. 

You can self-fund, or bootstrap, the growth of your business if your product is selling well, or at least most business models can. 

But, that isn’t the reality for nearly every new product. 

Where they go wrong is the founder(s) have a good idea and they charge forward without a go-to-market strategy, so they:

• Don’t understand their target market(s) at an intimate level.

• Don’t know what pricing strategies work best for their target market(s).

• Skip over performing market research that allows them to carve out their own niche.

• Spend too much energy, money, and time on the early versions of their product.

Those mistakes are exactly what I'm going to help you avoid.

Here’s what I'm not going to do:

• I won’t go deep into tactics. Why? Because tactics are specific to a bunch of variables. Ex. your industry, the number and size of your competitors, how much energy, money, and time you can invest into your product’s go-to-market activities, and more.  But, the information I give you will help you develop your own tactics.

• I can't save a bad business model. If your product is not well researched or poorly designed, customers will eventually take their business elsewhere. 

If you are starting a new business or need to dial in your go-to-market strategies for an existing business, this information is for you.

This course includes:
- a 21,000 word companion eBook/guide covering the information

- a template for competitor research

- a template for customer research

This course has the same video lessons as offered on my personal website, but here it does not include:

- My AI as your Chief Marketing Officer guide (how to use generative AI prompts to run your Marketing)

- My Go-to-Market Validation Guide (how to validate new product ideas)

- My Product Launch Checklist template

- My User Persona template

- My Business Plan template