LinkedIn Live Mastery: Boost Engagement & Brand Authority

Name: LinkedIn Live Mastery: Boost Engagement & Brand Authority
Rating: 5.0 (3 reviews)

The Complete Step-by-Step System to Set Up, Look Professional, and Confidently Go Live on LinkedIn

Created byMartin McKenna, Neil Farrimond

Last updated 5/2025

English

What you'll learn

Learn why LinkedIn are now all in on video in 2025 & why this is the most popular medium, with by far the most engagement, on the platform.
We will take you through all of the technical requirements, buttons to press and tools you need to go live and how to plan for success.
Find out how to look amazing on camera & sound great, on a budget, with a step by step guide & full up to date kit list.
Look at further learning opportunities, see what the next level looks like with awesome live streaming, audience engagement & AI workflow enhancement tools.

Course content

4 sections • 17 lectures • 47m total length

Introduction2:32
In today's competitive professional landscape, LinkedIn static posts no longer drive enough engagement. Video content dominates—and LinkedIn Live streaming has become essential for standout visibility. With LinkedIn's algorithm favoring live video content and LinkedIn Live streams generating 7x more reactions and 24x more comments than standard video posts, mastering how to go live on LinkedIn has never been more valuable for your professional growth.
To get you started with your video, audio, and lighting setup, we have included a free kit that you can download in the resources section of this course.

Enable LinkedIn Content Creator Mode2:32
LinkedIn Live Events - Setting the Stage for Success3:22
This section will guide you on the crucial steps before you hit the 'go live' button. You'll learn the importance of knowing your audience – their location, time zones, and work schedules – to determine the best time to schedule your live events. We'll also cover the benefits of planning a series of connected live events with a reasonable duration (around 30-45 minutes to an hour) and considering the frequency of these events. This will help you with your event promotion and build continuity.
Create a Run of Show (ROS) for your LinkedIn Live Event3:40
Here, you'll learn how to create a full 'run of show' to keep your audience engaged. We'll cover the key elements, starting with introductions where you introduce yourself and potentially acknowledge key audience members. You'll understand the importance of setting expectations by outlining the session's length and what viewers will gain. We'll also delve into structure, emphasizing that your presentation should follow a story arc with a beginning (audience alignment), a middle (problem-solving), and an end (calls to action). Finally, you'll learn how to interact with live comments while staying on track with your planned content.
Creating a Run of Show
Schedule an LinkedIn Live Event6:16
This module will walk you through the practical steps of scheduling your live event on LinkedIn. You'll learn about the options of scheduling to your personal profile or a company page, understanding the benefits and considerations for each. We'll then show you how to schedule the event from your homepage by creating a post and selecting the 'schedule an event' option, or through your events page. You'll learn how to add a cover image, title, set the time zone and event duration, and write a compelling description. We'll also cover adding speakers to your event.
Scheduling Events
Invite Attendees to you LinkedIn Live Event2:52
In this section we'll cover adding speakers to your event.
Create a Promotional Post1:59
In this section, you'll learn effective strategies for promoting your scheduled LinkedIn Live event. You'll see how LinkedIn automatically creates a post when you schedule an event and how you can share the event link and invite your connections. We'll also demonstrate how to create custom promotional posts with different thumbnails (e.g., highlighting a guest speaker) while still linking to your main event page.
LinkedIn Live Event Analytics0:57
This brief module will introduce you to the analytics available for your LinkedIn Live events. You'll learn how to access this data from your events page and understand the information it provides, such as attendees, event page visits, audience demographics, and post impressions. This will help you understand the reach and engagement of your live sessions.
Analytics of Your LinkedIn Live Event
Summary: Enable Profile & Event Creation0:26
Exercise: Create a LinkedIn Live test event2:29

Introduction to Restream Studio for Live Streaming to LinkedIn Live1:11
Create your Restream Account & Connecting Your LinkedIn Profile1:36
This module will guide you through the process of signing up for a Restream Studio account and then connecting it to your LinkedIn profile or company page. This connection is essential for Restream to schedule and stream your live events on LinkedIn.
Setup Restream Studio
Using Restream Studio6:45
Here, you'll get a brief overview of the Restream Studio interface. You'll learn where to add your camera and microphone sources, how to use scenes to manage different layouts, and how to share presentations or your screen during your live stream. We'll also touch upon the basic design elements available within Restream.
Summary: Restream Studio0:35
Schedule an Event in LinkedIn Live using Restream Studio2:00
Why Restream Studio?

Requirements

If you've been on a MS Teams meeting, Zoom call or even Skype you have already been "live" so no specific skills required

Description

How to Go Live on LinkedIn: Master LinkedIn Live Streaming for Professional Growth

In today's competitive professional landscape, LinkedIn static posts no longer drive enough engagement. Video content dominates—and LinkedIn Live streaming has become essential for standout visibility. With LinkedIn's algorithm favoring live video content and LinkedIn Live streams generating 7x more reactions and 24x more comments than standard video posts, mastering how to go live on LinkedIn has never been more valuable for your professional growth.

The Complete LinkedIn Live Streaming Course for Professionals

This comprehensive LinkedIn Live tutorial is specifically designed for business professionals, sales experts, entrepreneurs, thought leaders, LinkedIn content creators, marketers, and educators who want to leverage LinkedIn Live broadcasts to establish authority, deepen audience connections, and significantly expand their personal or company brand presence on LinkedIn.

What This LinkedIn Live Masterclass Covers

In this LinkedIn Live Streaming Mastery course, you'll receive a detailed step-by-step LinkedIn Live setup guide covering everything needed to confidently launch your first LinkedIn Live broadcast—while looking and sounding like a seasoned professional. We've eliminated outdated LinkedIn streaming advice to deliver the most current LinkedIn Live technical requirements as of April 2025. No unnecessary information. No time wasted. Just practical, actionable LinkedIn Live streaming techniques that deliver measurable results.

Your LinkedIn Live Success Roadmap:

Complete LinkedIn Live Setup Process – Master the exact LinkedIn Live application requirements, technical specifications to get approved, and the full process for how to go live on LinkedIn, including platform permissions, third-party software integrations, and optimal hardware configuration.
Professional On-Camera Presence for LinkedIn – First impressions determine engagement rates. Learn professional LinkedIn video presentation techniques—from optimal framing and lighting setups to confident body language and authentic camera presence that resonates with LinkedIn's professional audience.
LinkedIn Live Audio Excellence – Discover how to create studio-quality audio for your LinkedIn Live broadcasts by avoiding common audio mistakes and ensuring crystal-clear sound that keeps your LinkedIn connections engaged throughout your stream.
Essential LinkedIn Live Equipment Guide – Access our carefully selected entry-level professional equipment recommendations, including camera options, microphone selections, lighting kits, and accessories—everything required for LinkedIn Live streaming without excessive spending.
LinkedIn Live Streaming Software Mastery – Explore the best free LinkedIn Live streaming platforms and configuration techniques, plus an analysis of premium LinkedIn Live tools with advanced capabilities for when you're ready to elevate your professional broadcasts.
Advanced LinkedIn Live Broadcast Strategies – As an exclusive bonus, learn cutting-edge methods to enhance your LinkedIn Live sessions with AI-powered content generation, professional visual elements, proven promotion strategies, and live audience engagement techniques that maximize LinkedIn algorithm performance.

Whether you're building personal brand influence, demonstrating industry expertise, or strengthening your organization's LinkedIn presence, this LinkedIn Live masterclass provides the complete blueprint for confident, high-impact professional streaming.

LinkedIn Live broadcasting offers one opportunity to capture audience attention—our course ensures you make a memorable professional impression every time.

Who Will Benefit From This LinkedIn Live Course:

Business professionals seeking to dramatically increase their LinkedIn visibility and engagement
Entrepreneurs, coaches, and consultants wanting deeper connections with their LinkedIn network
Marketing directors, sales leaders, and communications professionals aiming to boost company engagement metrics and visibility on LinkedIn
Any professional looking to establish credibility and communicate directly with their target audience through LinkedIn Live streaming

Who this course is for:

Are you a Sales Person, in Recruitment, Trainer or a Business Professional who wants to stand out on LinkedIn with Live Video but just needs to know how to get there?
Executives & Thought Leaders, Marketing & Sales Professionals, Corporate Trainers & Workshop Facilitators, Content Creators & Educators, Human Resources & Recruiters.

LinkedIn Live Mastery: Boost Engagement & Brand Authority

What you'll learn

Explore related topics

Course content

Introduction & Intended Audience1 lecture • 3min

Enable Your LinkedIn Live Profile & Event Creation9 lectures • 25min

Encoders for Going Live on LinkedIn & Using Third Party Software5 lectures • 12min

Some Quick Tips - Course Summary & Elevate your Production Further2 lectures • 8min

Requirements

Description

Who this course is for: