Dr. John Tantillo" "The Most Important Life Lesson" It is not about you, It’s All About Your Customers http://www.amazon.com/People-Buy-Brands-Not-Companies/dp/0984436707/ref=sr_1_1?ie=UTF8&qid=1313686192&sr=8-1
Dr. John Tantillo is a research psychologist, branding and marketing consultant, radio talk show host, contributor to the Fox News Opinion Page, a go-to expert for BBC on a range of marketing issues and frequently appears in the national media which includes Cavuto, Fox & Friends, MSNBC’s Weekends with Alex Witt, ABC News Live and Fox News Live.
He is widely known as “The Marketing Doctor for his outspoken adherence to the marketing concept, which has been defined as the essential role of marketing as a vehicle to identifying and satisfying consumer needs. He has been particularly outspoken about what he perceives as the money wasted on Super Bowl advertising. Dr. Tantillo is a strong advocate of “benefits selling,” which emphasizes the respective brand attributes that customers really need, rather than promoting features that don’t necessarily resonate with them. He is credited with coining the term The O'Reilly Factor, which later became the title of Bill O'Reilly’s television show.
In his marketing analyses and critiques, Tantillo refers frequently to a concept he calls Adpublitizing. which means creating an advertisement that is sure to generate controversial coverage, thus ensuring that the advertisement and the related brand get many more impressions than a typical media buy.
A graduate of St. Francis College (Magna Cum Laude), Queens College of the City University of New York and Hofstra University, Tantillo holds a Masters in Experimental Psychology and a doctorate in Applied Research Psychology.
He is current the host of BrandTalk, the only show on radio where branding gets practical and personal which can be heard every Thursday from 5-6 on WVOX Radio, as well as the author of the popular book, “People Buy Brands, Not Companies.”
In addition, Dr. Tantillo is developing his entertaining and informative "Udemy" Course, "Go Brand Yourself--How To Use The Secrets Of Branding For Your Success and Happiness! Stay Tuned for additional details.
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And here are some helpful Links in Getting To Know The Marketing Doctor, Dr. John Tantillo
Learn The Most Important Life Lesson—It’s Not About You, It’s All About Your Customers!
Wikipedia Link: http://en.wikipedia.org/wiki/John_Tantillo
BrandTalk Link: www.BrandTalkRadio.com
Marketing Doctor Link: www.MarketingDoctor.tv
Udemy Course Description link: https://www.udemy.com/draft/50600/?previewLandingPage=1