Getting Started with UX design: 3-in-1

Name: Getting Started with UX design: 3-in-1
Rating: 4.3 (22 reviews)

A fast paced guide in User Experience design

Created byPackt Publishing

Last updated 4/2018

English

What you'll learn

Learn more about Insights, Wireframes & Prototypes, Deploying and Scaling
Apply user testing and design iteration to ensure a smooth web experience
Understand human-centered observations and know how to engage in UX thinking
Explore User Persona with the requirements of Building a Persona, User data, Habits and Testing techniques
Understand Business and User needs and how to Define a Problem effectively
Get acquainted with user journey and task development techniques building storyboarding templates and sketches

Course content

3 sections • 83 lectures • 10h 18m total length

The Course Overview2:54
Deep knowledge in User Experience for solving problems as well as getting to know techniques that will help designers become experts in UX/UI, prototyping and testing.

Introduction of instructor and course

Topic Overviews

Learn Apply Test
Why UX – What Is It? Why It Matters Today?7:04
This video will give you an overview of the User Experience.

Learn UX introduction and scope of problem

Explore a brief history of UX and Some people you should know

Join the conversation and get excited
Types of UXers – List of Roles in UX9:15
Get to know a review of the roles and skillset that make up the User Experience.

Learn that UX is a team and has many skills sets

Explore the different UX roles

UX use-case and how teams can improve a product
UX Role in Software and Interface Design10:21
User Experience makes a majority of the software in our world. Software needs interfaces.

Screens are everywhere from phones to refrigerators screens are run by software and software is used by humans

Software is a process that can be agile and should be tested

Use software both Sketch and Adobe Illustrator for wireframes as well as InvisionApp for prototypes
UX and Design Thinking5:14
An introduction to how UX and Design Thinking are related. Building on exploring the Double Diamond Thinking Process.

Get introduced to Design Thinking

Learn about UX and Double Diamond Process

Explore User Experience as a process
Human Centered Observation5:56
This video is an overview of the discovery phase of the Double Diamond Thinking process.

Explore UX as observation

Know why UX cares about users

Learn how being curious drives solutions and informs discovery
Quantitative and Qualitative Observations5:30
A review of the how UX gathers observations through Data in the discovery phase of the Double Diamond Thinking process.

Take a dive into the quantitative and qualitative means

Why we gather quantitative data

How data informs a UX designer observations
Primary Research and Secondary Research5:15
User experience make observations through data and research in the discovery phase of the Double Diamond Thinking process.

Learn why UX uses both Primary and Secondary Research

Learn more about Primary Research

Explore Secondary Research
Insights7:33
User experience synthesizes insights through data and research in the Define phase of the Double Diamond Thinking process.

Why Users matter to Insights?

Take a look at Insight writing

Know how insights and users drive ideas and establish meaning
Problem Statement and KPIs4:50
User experience understands business through KPI’s and Problem Statements in the Define phase of the Double Diamond Thinking process.

Take a look at UX and Business and how KPI’s help UX

UX & Business - Why getting on the same page matters?

Know how to write a Problem Statement
Ideation and Brainstorming7:43
User experience understands business and user and wants to solve problems with ideas in the Development phase of the Double Diamond Thinking process.

Learn how to create ideas

Tips and tricks for generating a lot of ideas
UX Scenarios4:41
The aim of this video is to take a look at the UX Scenarios.
Explore about S.W.O.T.

Follow of the UX exercise: User -> Needs -> Goal

Learn the importance of building wireframes using UX Scenario use cases
Wireframes and Prototypes6:42
Exploring ideas and solutions that need to be prototyped, which can be chosen and moved forward with wireframes in the prototyping phase of the Double Diamond Thinking process.

Learn about using Wireframes and prototypes to build UX scenarios

Understand the Interface, size, and purpose of what a user is doing

Get to know how wireframes are useful as early prototypes
Delivery Overview3:25
Prototypes are solutions that need to be tested and can be chosen and moved into delivery within the Deploy phase of the Double Diamond Thinking process.

Learn about UX Prototypes

Validate and test a prototype

Learn that Solution delivery requires iterations
User Flow Prototypes4:56
Prototypes require user flows that think about the steps a user needs to accomplish a task and that can be tested during the Deploy phase of the Double Diamond Thinking process.

UX prototype urge users to make decisions

Understand user’s decision for improving prototypes and wireframes

Test user flow links back to observations and research
Testing and Iteration4:27
Prototypes require testing to see if a user can accomplish a task during the Deploy phase of the Double Diamond Thinking process.

Testing UX prototypes confirm whether a solution is being made

Create feedback for prototype iteration using testing

Understand how to improve prototypes using iteration
Deploying and Scaling5:04
Once Prototypes accomplish user tasks and are tested, they can be implemented during the Deploy phase of the Double Diamond Thinking process.

Solve problems by utilizing testing and choosing the best answer

UX Solution leads to scaling for software update

Update software that requires communication with users and test to see if it worked like the prototypes
Review Total Process5:11
A Review on how UX and Design Thinking are related. Building on exploring the Double Diamond Thinking Process.

Design Thinking Overview

Review the UX and Double Diamond Process

Why UX? Design thinking through the Double Diamond matter.
UX and SaaS (Software as a Service)4:34
User Experience applies its knowledge to software.

Software as a Service - The way we use and understand software.

Understand how software runs and connects everything

UX presence in Apps, computers and software
Agile Development Ethos6:50
An overview of how software development uses User Experience and is best built through Agile.

What is Agile and why it matters for software

Agile methodology and the Agile Manifesto

Why Agile
Agile UX and Agile Development5:13
UX follows a process that is used in design thinking, prototypes, and iteration to build better software. Agile works with a team of UX and Development.

Agile Cycle - Ideate Prototype Test

Learn about speeding up process using UX in development

Understand the UX and development relation with agile methodology
User Hypothesis and Testing7:46
User experience is present in majority of the software in the world. Software needs to be tested.

Building ideas to test defined solution hypothesis

User hypothesis madlib writing exercise

Tips for iterating software solutions
Iteration Ethos through Prototyping10:20
UX is about making solutions in the world that we can test. Prototyping is a method for testing ideas quickly.

Learn about refining ideas through iteration

Improve products using prototyping and iterations
UX and Service Design7:53
User Experience applies its knowledge to business services.

UX is strategic and can produce solutions for new business services

Service design concentrates on customer journey and system touch points

Elements of Service design and how customers engage in the system
UX Design and Application Development10:03
An overview of how Application development uses User Experience and is best built through Agile.

Agile is used for application development

Understanding the platform allows UX to design with in a SDK (software development Kit) or a product

Application need and production is skyrocketing and we need to move software into the market quickly
UX and Virtual Reality/Augmented Reality8:58
UX follow a process that can be applied to emerging technologies. Virtual Reality and Augmented reality require great UX.

Virtual Reality has a history but is booming, led by gaming and entertainment

Virtual Reality is immersive and digital

Augmented Reality is a blend of physical and digital using the camera functionality of mobile or new products
UX and Artificial Intelligence6:48
User experience utilizes technology and computation which is rapidly gaining artificial intelligence.

Artificial Intelligence is computers that can think and problem solve

UX can work with AI to learn more quickly or build new product or engage in recommendations

Artificial intelligence could help with user testing or user feedback and it not here to take our jobs
UX and Education9:56
UX is about making solutions in the world and this is a skill that can be taught.

Education can prepare us for the future but UX need to be distributed through education

UX and Prototyping are attempting to improve education and can in turn improve all software as UX is a continuing education

Fundamental of UX and review UX Process, UX roles, agile development, UX iteration, UX testing, and UX as a process for the future.

The Course Overview3:35
This video will give an overview of the entire course
Observation : Human First8:53
The aim of this video is to learn about the human centered observation methods

Get an overview of the Double Diamond thinking process

Learn about the reflective loop

Get an overview about the observation methods
Observation Methods7:15
The aim of this video is to learn about the methods and process that make up observing users

Explore UX as known and unknown observer

Learn the importance of observation

Take up the observation challenge
Qualitative and Quantitative Data8:32
User experience collects data on its users and combines both qualitative and quantitative data

Explore the quantitative data collection

Know how users feel with the qualitative data

Learn the functioning of UX with the use of data
Experience Tracking14:19
User experience tracks its users as a way to get inside the head of our users

Know how Google analytics helps reveal data about our users behavior

Know how eye tracking helps

Explore the three observing aspects for tracking
Conversations and Interviews10:26
The aim of this video is to review the methods and process that make up getting deeper information from our users through conversations and interviews

Learn how to start a conversation

What is a good conversation all about?

Get at the heart of the matter through the 5 whys. Take up the challenge.
Emotions and Feedback: Verbal/Non Verbal Communications10:40
User experience communicates with its users and should pick up on behavior that leads to how users feel

Know how depth of conversations matter

Learn how empathy maps help

Test and see where you need improvement
Users are Real People7:53
The aim of this video is to get introduced to Human Centered Design and why UX starts user first

Discuss about users and how we can identify them

Get to know about the human needs and how UX understands what users want
Empathy Building7:18
The aim of this video is to get an overview of the empathy phase of the Double Diamond thinking process

Explore how to understand users through cognitive behavioral therapy

Understand user habits and behaviors

Discuss about empathy production and testing, empathy tests.
Proto-Personas13:26
The aim of this video is to review how UX gathers empathy for our users. Understand context and building proto-personas.

Learn to build the AEIOU framework

Explore empathy through a Proto-Persona

Review the quick Proto-Persona output
Shareable Empathy12:40
User experiences make our understanding and our empathy for our user in a shareable format

Build a digital Proto-Persona

Importance of an authentic photo for your users

Improve your Illustrator Proto-Persona building a shareable version
Empathy You Can Share4:20
User experience applies its knowledge understanding and sharing understanding of users

Overview of section 3 : Building a User Persona

User Personas are about listening to your users

Captured empathy is worth sharing
Building a Persona11:57
The aim of this video is to get an overview of building personas for a product or organization

Explore the elements that make up a user persona

Get to know the benefits of using and distributing user personas

Use Adobe Illustrator to start building a user persona
Personality7:09
Being authentic to user takes getting to know them. Applying personality traits to user is about capturing how they are.

Explore the 16 personalities

Take the Myers Briggs test and build a way to evaluate a user’s personality

Use Adobe Illustrator to apply a personality scale and visual
User Motivation and Needs6:35
Applying empathy to user traits is to be aware of a user’s motivations. User personas have ways to be felt more flushed out.

Explore the 3 factors User motivation is made up of: Autonomy Competence Relatedness.

Use Adobe Illustrator to apply a motivations and visual

Use Adobe Illustrator to apply a Technology usage and needs/desires
User Data7:51
Communicating and sharing user info is about more than just words.We can also visualize data to display more shareable information about our users.

Explore the simple quick way to display simple data and are effective in differentiating content about users

Take a look at the new things learnt about our users that should be captured in their personas

Use Adobe Illustrator to apply visualizing data using the graph tool for visualizing technology usage
User Habits and Routines10:52
Being authentic to user takes understanding how they operate and go through their day. Communicating their habits can impact how they use a product or service.

Habits and routines are connected and we all become schedule-driven

Review the habit cycle and how connected habits become part of our day

Use Adobe Illustrator to build a routine for your persona throughout the day. Add iconography for actions and times.
Needs and Pain Points7:47
Applying empathy means attempting to capture how users feel. Communicating how a user get frustrated or happy or confused can be meaningful to a product team or organization.

User personas do a lot of things but if they don’t communicate user needs and pain points, they are incomplete

Use Adobe Illustrator to add user needs pain points

Use Adobe Illustrator to iterate the layout to the user persona fix the structure and typography
Testing and Distribution5:03
User personas have immense value in an organization as they are a lifeline to thinking about real people. They need to be designed as shareable as possible both printed and digital.

Know what sharable means on different social channels

Learn how to distribute your persona to everyone who touches the customer

Use Adobe Illustrator to put the final touches on the persona and export as .pdf
Understanding Users Behavior7:39
Understanding habits informs a user’s experience

Learn about Habit Cycle and Hooked

Take a look at the Hooked Model and Fogg’s Behavioral chart

Understand that habit is about users and their competitive nature
Observing Habits and Technology Interactions6:58
Get an overview of how application development is the production of tools and humans make tools that become habits

Review how UX and humans apply to the iceberg model

Technology is a huge source of habits but it is rooted in observed behavior

Explore the 3 factors of habits
Good Habits Versus Bad Habits7:27
UX pays attention to people and how they behave. We’ll establish both good and bad habits by design.

Take a look at Pavlok’s Habit Model

Review good habits that are applicable to both a UX designer as well as how they apply to products and services

Review bad habits and how they can have both physical effects and routine problems. Challenge to self-assess your own habits.
Building Habit Production: UX Scenario4:59
The aim of this video is to consider how you design for users, starts with caring about your user and their habits

Discuss a UX scenario defining the 3 parts: 1. The Persona, 2. The Scenario 3. The Goals.

Use Illustrator to build a UX scenario Template

Using Illustrator to add persona information and some goal content
Completing a UX Scenario6:28
UX is about telling a good story. The UX process is also a habit.

Explore the 3 sound elements that UX Scenarios are built on

Know why UX uses storytelling

Iterate your UX scenario, add the scenario story, include context, conceptual images, and emotions of your users.
Design in Habits7:29
The aim of this video is to review how the 3 parts of making a habit: Cue, Routine, Reward are captured in the UX scenario.

Know how UX Scenarios can be used by the team to work out problem definition and epics in an agile product design

Iterate your images for emotion and context

Know what iterating your UX scenario is all about
What is an Insight6:25
The aim of this video is to learn about Insights

Explore Insight Definition

Learn the 5 Principles

Know why Insights matter
Write an Insight7:52
Writing insight is a process that considers a lot including human values, need, desires, feeling, emotions, behaviors, actions, pain points, and problem areas.

Learn the 4 Rules to insights

Review an insight writing exercise

Using Illustrator writeout an insight using the situation > dilemma > perfect situation.
User Point of View8:30
Insights are the product of defining or finding the right problem. They live between the two diamonds.

Explore the importance of Insights

Review the POV insight method

Using Illustrator build out an initial POV insight statement. Review what needs to be improved.
Write a Surprising Point Of View Insight5:58
Insights are about connecting the dots about your user in culture for a business and with technology. They are used for much more than just UX problems.

Review the initial pass on the POV Insight. Check for its obviousness and see what could be improved.

Review what makes for a surprising insight.

Using Illustrator refine your POV insight statement to build out a surprising insight.
Iterate POV Insight and Share7:34
Building out insight is key to producing and finding great solutions. Insights should be thoughtful and shared among larger teams.

Explore the uses of Insights

Using Illustrator build a more sharable format for you POV insight

Know the importance of sharing Insights

The Course Overview3:37
This video will give you an overview about the course.
Business Needs8:10
UX needs to communicate its value to business.

Understand the business model

Take a look at the overlap between user needs and business needs

Understand a business through building and creating business model canvas or lean business canvas
KPI’s - Key Performance Indicators9:33
With this video, review how connected business is to data and how UX needs to understand what is worth tracking.

Explore that data is key to understanding not just what our users do but how a business operates

Know what a business finds valuable through Key Performance Indicators (KPI’s); KPI’s should be Smart

Get an overview of what a KPI is, how to consider, how a business uses them and a challenge to write a KPI for a local grocery store
Persona User Needs and Business Needs8:17
Working with business as a UX designer is looking for the sweet intersection of needs.

Identify User needs and business goals

Identify how a business risk comes in picture

Communicate the value UX brings in the development of products
Experience Gap6:41
User experience has ways to impact many business needs but especially helps with Brand, strategy, revenue, and compliance.

Learn that UX and Business are concerned with products and both go about asking a lot of questions

Know the role of a Business Analyst

Explore the existence of experience gap with an example
Users and Business and Problem4:14
The aim of this video is to get a Deep knowledge in User Experience about understanding business.

Learn business and help define problems

Review how UX helps understand the space between user need and business needs

Learn how business needs are complex and a UX designer must understand the business playing field
Write a Problem Statement7:10
This video is an overview of how businesses think and how problems can be complex. Relating how practice makes perfect.

Review the User persona from Understanding User Engagement

Overview the Problem statement process and write an initial statement using illustrator

Discuss how problem statements are a UX tool for businesses to complete not for a UX designer to interject too much
Iterating the Problem Statement10:38
This video is a review of the problem statement challenge discussing how problems are not fully formed out the gate.

Know that UX is a facilitator and can help businesses understand the value of design through iteration

Go back into the initial problem statement challenge and add some clarity via time specific iterations

Discuss the process for creating consensus on a multiple problem statements through dot voting and combining versions via iteration. Complete a problem statement
Define a Business Timeline7:30
After iterating and coming to a definition of a problem the goal is sharing this consensus. Problem statements are key deliverable from a business to UX.

Review to make sure problem statements are time driven and are S.M.A.R.T

Learn how problem definition allows UX to be involved in advocating for Time, Cost, Scope, and quality

Get to know how UX can evolve it into solutions
Define User Problemss8:47
The aim of this video is to get specific about which are user problems and which are not.

Explore what are the problems, how we define them and how we focus on human centered problem finding

Learn about Business problem definition and user problem definition focusing on leads and solutions
Write a User Hypothesis7:05
With this video get an overview of defining what is worth being solved.

Learn how to write a User Hypothesis via mad lib process using Illustrator

Write a user hypothesis and complete the madlib

Take your best shot
Iterate Our User Hypothesis5:57
This video will review the first pass at the user hypothesis and work through iterations.

Learn about Hypothesis leading to ideation and prototyping solutions

Get to know more about hypothesis based on empirical research

Iterate the user hypothesis and set clear and logical language to the writing
Define User Goals5:46
User experience is attempting to define the problem and we use multiple passes to communicate with our clients.

Write a POV and define multiple viewpoints

Learn that Insights are the connective tissue in definition for a business

Bridge the gap of communication with UX. The definition of the problem can have impact on the potential solutions
Iterate Surprising Insights7:14
User experience is looking to point business in the right direction through insight about our users.

Learn that User insights need to be deep and meaningful about users this requires iterating on them

Review the insight starting place and add more surprising content that improves the depth and meaning of the insight

Get to know that Insights are key to the UX and business relationship that once done they need to be shared with all team members
Define Business Requirements5:43
The aim of this video is to get a Deep understanding in User Experience for defining business and user requirements.

Explore why UX defines requirements with our businesses

Explore what a business requirement looks like
Build a Business Requirement Matrix7:38
This video will give you an overview of finding the right problem to solve through definition.

Establish a requirement matrix

Use collaborative tools and build a Google Sheet to capture requirements

Review a requirement matrix and make sure the elements are captured
Write a Business Story7:41
Why defining requirements matters. Start with clarity to end with great products.

Write a requirement/user story

Using the google sheet requirement matrix jump in a write a business requirement

Requirement challenge. Add multiple business requirements for the grocery app
Identify Technology and Interactions10:40
Business requirements can lead to user features.

Define a user requirement from a business requirement. UX is trying to understand user needs and emotions

Define the difference between functionality and feature. Relating technology and interaction of users

Using the google sheet fill in a user requirement based on your business requirement add functionality of technology and feature of user interface
Share Requirements and User Stories5:49
Definition is not a secret. Value is gained from sharing between the business and the users.

Explore the Requirements that need to be in a sharable format to be agree upon

Get to know why we use Google Docs

Review why requirements are key to UX and how businesses can gain value from us sharing out results
UX and Interaction Through a User Journey6:56
The aim of this video is to get a Deep knowledge in User Experience for solving problems through a User Journey as well as building on our understanding of users.

Get a Topic overview and introduction to the User Journeys

Requirements are not written in stone. Explore what UX is looking to understand

Explore what User Journeys are all about
Build a User Journey Template10:08
The aim of this video is to Review the Business and user requirements as starting place for building a user journey.

Review a 3 Zone User Journey Map. The Lens, The Experience, The Opportunities

Create a user journey template added the Lens swim lane using an Illustrator

Start importing content from previous video sessions
Establish Questions and Interactions along the User Journey8:56
The aim of this video is to review and start building out the experience zone.

Learn that UX can help define the business funnel and phases

Review funnel types and why business considers funnels

Devise a funnel for the User Journey and add to the experience zone via illustrator
Build out User Steps in the Business Funnel10:27
A User Journey happens over time. With this video learn that UX maps these touchpoints as way to visualize the entire experience.

Learn more about Touch points and how to use them

Add steps and numbers to illustrator

Explore what is necessary to tell the story
User and Business Funnel Opportunities6:56
The aim of this video is to start building out the opportunities zone.

Discuss how opportunities are worth paying attention to and are contextual to the phase of the experience

Opportunities to be viewed in context to how your user feels along their journey

Add opportunities based on business requirements as well as other touch points experiences your user is experiencing
Iterate and Share Your User Journey9:12
This video would give a review of the progress that has to be made on your user journey. Add context and fix up the design so things are sharable.

Get to know the importance of Iteration and testing your solutions

A discussion on how User Journeys are the culmination of a lot of Business and UX thinking

A review of the methods and processes that make up getting deeper information from our businesses and users

Requirements

Prior working knowledge of Powerpoint and Adobe Creative Suite (Illustrator / Indesign / Photoshop)
Familiarity with graphic design jargon and Design Thinking ethos
An understanding of basic software development methods, human factors, and usability.
Experience with prototyping, iterative design, and agile development is not a mandate

Description

User experience (UX) design provides a theoretical understanding of how users interact with websites. Everything humans interact with has an experience associated with it. Some are good, some are bad, but it is only recently that have we begun to consciously design these experiences. We are now at a point in time when experience-design has suddenly exploded into the consciousness of business people and ordinary people all over the world.

This comprehensive 3-in-1 training course is designed to give you a foundation in the concepts User Experience and you will be show various example scenarios that will help you apply UX to your future solutions.

Contents and Overview

This training program includes 3 complete courses, carefully chosen to give you the most comprehensive training possible.

The first course, The Fundamentals of User Experience - a Process for Problem Solving, you start the journey by understanding how UX came to be and where it fits into business and web development. You will look at UX design, quantitative and qualitative observation, problem statement, ideation, brainstorming, wireframes, and prototypes. Moving on, you’ll learn about UX design and Agile development, and will get an understanding of user hypothesis and testing. Finally, you’ll look at the specific opportunities in UX design and how to approach the not-too-distant future.

The second course, UX Design: Understanding User Engagement, you’ll start your journey by looking at human-centered observations, where you will learn different types of observation methods, and also about human-centered design. Next, you will learn to build, design, and test your persona. Moving on, dive into observing user habits and technology, where you will see the difference in good and bad habits and set them up. Finally, you take a look at Human Insights and get started writing your own Insights from a User Point of View.

The third course, UX Design - Understanding the User and Business, you will start off by understanding business and UX design needs. Here you’ll learn about key performance indicators and experience gaps. Further you learn how to go about a problem statement and iterate it. Also get acquainted about user hypotheses and learn about user experience scenarios. Finally, explore the User Journey and Task development, building journey templates, a storyboarding template, and designing storyboarding sketches.

By the end of this training program, you will be well versed with the concepts of User Experience design and will become experts in UX/UI, prototyping, and testing.

About the Authors

Chris R. Becker is an imaginative and creative Sr. UX Designer/ IxD / Design Thinker and Educator. A creative thinker with the ability to design across media platforms from Web to iOS and Android as well as SaaS and service design. A versatile designer and systems thinker with problem solving skills for User Experience Design, Organized and passionate with a passion for following design problems from concept to finished product. Versed in Agile product development methodologies and flexible within waterfall as well he applies LEAN UX methods to rapid prototyping, design research, and user testing for taking ideas from the drawing board to the real world. Chris also Participates in making through Fine Art & Graphic Design background which lends to a variety of creative thinking, design thinking, Human Center Design Research, User Testing, and problem-solving skills. Studies have included courses in Rapid Prototyping, Usability/ Heuristics, Human Centered Design Research, Design Thinking, Painting, Sculpture, Drawing, Print Making, Archetype, Graphic Design, Typography, Systems Theory, Media Theory, Programming, Drawing, Motion,and Art History. His Specialties include: Design Thinking, User Experience Design, Information Architecture, Branding, Identity Design, Conceptual modeling, Rapid Prototyping, User Interface, Brainstorming, Product Design, Advertising, Retail Design, Interactive Art Director, Wireframes, Application GUI Design, Multimedia Presentations, Production Artist, Web Master, Social Media, UX Strategy Development.

Who this course is for:

UX designers who wish to enter the field of UX design, especially programmers, content strategists, and organizations keen to understand the core concepts of UX design

Getting Started with UX design: 3-in-1

What you'll learn

Explore related topics

Course content

The Fundamentals of User Experience - a Process for Problem Solving28 lectures • 3hr 4min

UX Design: Understanding User Engagement30 lectures • 4hr 4min

UX Design - Understanding the User and Business25 lectures • 3hr 11min

Requirements

Description

Who this course is for: