Marketing Search Engine Optimization Keyword Research

Getting Started with SEO: Keyword Research

Are you customers looking for you? What words do they use?
Rating: 4.5 out of 5 (54 ratings)
3,255 students
Created by David Zimmerman
English
If and how people might search for what your website has to offer.

Requirements

  • A website (preferably one that promotes a business)
  • Basic familiarity with spreadsheets (even Google Sheets will work)

Description

Don't begin to spend time (or money) on an SEO campaign without first doing some keyword research. This will tell you if your customers are turning to the search engines to find your business. If they are, keyword research will help you know what phrases they might use to find you online. With this information, you can not only add the proper phrases to your website, but begin the many other things required for a successful SEO campaign (hint: there's a lot more to SEO than putting the "right" words on a page).

Who this course is for:

  • Business owners
  • Marketers
  • Webmasters

Course content

3 sections • 7 lectures • 48m total length

  • Introduction
    03:36
  • Brainstorming your Keyword List
    08:00
  • Clarifying your Keyword List
    02:14

Instructor

David Zimmerman
SEO Consultant and Speaker
David Zimmerman
  • 4.5 Instructor Rating
  • 54 Reviews
  • 3,255 Students
  • 1 Course

David has been doing SEO for over 12 years, five of them on his own as a consultant. Over that time he's worked with companies ranging from mom and pop businesses to publicly traded companies.


When he's not in front of a computer screen, you might find David hiking in the foothills of North Carolina or cooking a meal from produce he's bought at the local farmer's market.