Getting Started with SEO: Keyword Research

Name: Getting Started with SEO: Keyword Research
Rating: 4.2 (136 reviews)

Are you customers looking for you? What words do they use?

Created byDavid Zimmerman

Last updated 3/2022

English

What you'll learn

Learn how customers might search for your business in Google.
Discover if customers searching for your business in Google.
Determine whether (or not) an SEO campaign could help grow your business.
Decide what you should talk about on your website.

Course content

3 sections • 8 lectures • 1h 11m total length

Introduction3:36
Why should you take a class on keyword research? What will you be able to do after taking this class?
Brainstorming your Keyword List8:00
The first step in your keyword research process is brainstorming a list of possible phrases someone might use to find your company online. Here's how to do that- with an example company.
Clarifying your Keyword List2:14
After you've brainstormed a list of possible keywords, clarify and focus those phrases. Next we'll collect data to see which phrases are searched for more (or at all).

Using Google Keyword Planner for Keyword Data7:59
The best way to get keyword data is from Google Ad's Keyword Planner tool- if you have access to it. If you don't, there's other options for you.
Using Google Trends for Keyword Data18:50
Another way you can get data for your keywords is using Google Trends. This free tool will help you see if other people are using the phrases you think customers might be using to find your business.
Use Bing Webmaster Tools for Keyword Research Data23:28
Bing Webmaster Tools has data for you to use in keyword research. You might not care about "ranking" on Bing, but you can use their data to tell you the keywords for which you should focus on in Google.

Organize and Focus your Keywords2:56
Once you know what phrases your customers might use to find your business (based on data, rather than conjecture) save yourself a lot of time and organize this list so you can know where each topic should receive a focus on your website.
We've got keywords, now what?4:46
Keyword research is only the beginning of an SEO campaign. Here's some things you can do with the keywords you've found (besides adding them to your website).

Requirements

A website (preferably one that promotes a business)
Basic familiarity with spreadsheets (even Google Sheets will work)

Description

Don't begin to spend time (or money) on an SEO campaign without first doing some keyword research. This will tell you if your customers are turning to the search engines to find your business. If they are, keyword research will help you know what phrases they might use to find you online. With this information, you can not only add the proper phrases to your website, but begin the many other things required for a successful SEO campaign (hint: there's a lot more to SEO than putting the "right" words on a page).

Who this course is for:

Business owners
Marketers
Webmasters

Getting Started with SEO: Keyword Research

What you'll learn

Explore related topics

Course content

Brainstorming Keywords3 lectures • 14min

Gathering Data3 lectures • 50min

Finalizing your Keyword List2 lectures • 8min

Requirements

Description

Who this course is for: