Getting Started with SEO: Keyword Research

Are you customers looking for you? What words do they use?
Free tutorial
Rating: 4.0 out of 5 (95 ratings)
4,458 students
1hr 12min of on-demand video

Learn how customers might search for your business in Google.
Discover if customers searching for your business in Google.
Determine whether (or not) an SEO campaign could help grow your business.
Decide what you should talk about on your website.


  • A website (preferably one that promotes a business)
  • Basic familiarity with spreadsheets (even Google Sheets will work)


Don't begin to spend time (or money) on an SEO campaign without first doing some keyword research. This will tell you if your customers are turning to the search engines to find your business. If they are, keyword research will help you know what phrases they might use to find you online. With this information, you can not only add the proper phrases to your website, but begin the many other things required for a successful SEO campaign (hint: there's a lot more to SEO than putting the "right" words on a page).

Who this course is for:

  • Business owners
  • Marketers
  • Webmasters


SEO Consultant and Speaker
David Zimmerman
  • 4.0 Instructor Rating
  • 95 Reviews
  • 4,458 Students
  • 1 Course

David has been doing SEO for over 13 years, five of them on his own as a consultant. Over that time he's worked with companies ranging from mom and pop businesses to publicly traded companies.

When he's not in front of a computer screen, you might find David hiking in the foothills of North Carolina or cooking a meal from produce he's bought at the local farmer's market.

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