
Discover mailchimp marketing automation that keeps in touch with your audience on autopilot, and aweber's powerful features to boost profits through a step-by-step video series.
Learn how MailChimp supports email newsletters, subscriber databases, templates, and automation across free and paid plans, with pricing examples and Mandeville transactional email requiring a paid plan.
Learn how MailChimp treats affiliate marketing and other restricted content, including blacklist blocking and what counts as prohibited content. Discover how to assess whether your solo business fits the policies.
Create your first list by navigating to lists, naming the list, setting a default from name, and a non-generic default from email tied to your domain, then enable double opt-in.
Learn how to import subscribers into a Mailchimp list using CSV, Excel, or integrated services like Google Contacts or Eventbrite; map fields, handle subscriptions, remove duplicates, and update existing contacts.
Create and customize Mailchimp signup forms in formats such as general, embedded, pop-up, and offline; design fields, translate content, and tailor confirmation and thank-you pages for marketing automation.
Learn to replicate a MailChimp list with identical settings but separate subscribers, then combine lists to move subscribers between them.
Configure profile and settings to manage time zone, notifications, user access, security, and data export in MailChimp, and learn how to pause, delete, or back up your account.
Explore MailChimp's integration tab in your profile to connect with third‑party apps via connect.mailchimp.com, browse or search options, and follow setup steps, including indirect integrations through Zappia.
Explore Mailchimp direct integrations with Zappia by browsing apps, signing up for a free account, and creating a zap to connect Mailchimp with your chosen apps.
Enable two-factor authentication on your Mailchimp account using an authenticator app or sms verification. Secure access by entering the app id or phone number, saving settings, and completing verification codes.
Verify your domain to improve deliverability in MailChimp by authenticating your domain through DNS settings. Create CNAME and TXT records, then wait 24-48 hours for propagation.
Learn to create a broadcast email in MailChimp by verifying your domain, selecting a list, personalizing with a first-name merge tag, designing the email, testing, and scheduling or sending.
Learn to create autoresponder follow-up emails in MailChimp by building an automated campaign from scratch, setting signup triggers, delays, and scheduling multiple emails with templates and custom design.
Learn how to implement basic list automation in MailChimp using Zappia to move subscribers from a prospect list to a broadcast list after purchase, including setup and testing steps.
Explore basic broadcast campaign settings, including open and link tracking and Google Analytics integration, plus editing steps and video scanning for deliverability.
Save your email as a template in MailChimp and reuse it for new emails or workflows. Export or import templates as HTML and manage saved templates from the home page.
Create and publish MailChimp landing pages using templates, customize headers and text, and drag in elements while connecting the page to an existing list to capture leads.
Install the Mailchimp for WordPress plugin and connect your Mailchimp account to WordPress using an API key. Create a signup form linked to a list, preview, and embed the code.
Learn to edit emails in Mailchimp using templates and themes, toggle between template and design modes, and customize layouts with text blocks, images, and video.
Explore how to create campaigns in MailChimp, including automated campaigns and broadcasts, manage lists, sign-up forms, landing pages, and settings, and track results with Google Analytics.
Explore Mailchimp automation to streamline operations, including transactional emails, advertising, and integrations. Learn to leverage paid apps, merge tags, and connected sites to capture purchasers and move prospects to customers.
Explore advanced list management in Mailchimp and Aweber by configuring list settings, enabling recaptcha, tailoring welcome and unsubscribe emails, and adjusting publicity, merge tags, and Google Analytics tracking.
Create and save a MailChimp segment based on sign-up source, like admin addition or list import; enable auto update as new contacts join, then send a broadcast to that segment.
Create a Facebook ad campaign in MailChimp by connecting your Facebook page, selecting a channel, targeting audiences, adding content and budget, and launching the ad.
Trigger targeted emails in Mailchimp by subscriber activity with automation, capture sign-up location via hidden form fields, and segment audiences using sign-up source.
Learn how to set up transactional email with Mailchimp Mandrill for an e-commerce domain, including domain verification, DKIM and SPF DNS records, and connecting Mandrill to your site.
Connect Mandrill to your sending system using SMTP credentials and API key with the WordPress Mandrill plugin to handle transactional emails, boosting deliverability and tracking.
Master advanced automation features in Mailchimp by creating activity-based campaigns with precise triggers, delivering targeted emails after opens, clicks, or purchases, including abandoned carts.
Configure the PayPal integration to update MailChimp lists with each purchase, update the IPN URL, and capture email, name, and product data for segmentation and automation.
Learn how to automate PayPal purchases into a Mailchimp list using the Zappia integration, including setting up IPN, connecting accounts, and testing the zap.
Explore alternative integrations with Mailchimp by using API keys to connect optimized press and wishlist member to Mailchimp lists and autoresponders.
Learn how Mailchimp uses connected sites to track sales and automate emails, connecting a site or product via code placement or via third‑party platforms like Teachable, Thinkific, YesCourse, or WarriorPlus.
Launch a Mailchimp retargeting ad by creating five ad variations (image or logo, link, headline, message) and use Google remarketing to retarget site visitors, with a starter budget.
Connect your MailChimp header code to a WordPress site by placing it at the start of the header tag via the appearance editor, then update and test the connection.
Learn to create an automated MailChimp campaign that resends to non-openers after 12 hours, using campaign activity triggers, not opened criteria, and designing the follow-up email.
Create automated emails based on site activity to retarget visitors and drive them back to your Shopify store using MailChimp, with e-commerce templates, 48-hour triggers, and custom designs.
Create advanced segments in the list tab using automation activity, campaign activity, content ratings, conversations, notes, date added, profile updates, signup source, and status, then preview and save.
Learn to set up a split test (a/b test) in a campaign, choose the list and subject line as test variable, and send the test to part or all recipients.
Learn to use Mailchimp merge tags to insert dynamic content from your list’s fields, such as email, first name, and last name, and balance form fields with signup rates.
Learn to create dynamic emails in MailChimp by using merge tags for personalization, selecting f name or other tags, and tailoring content based on each contact’s stored information.
Learn how Mailchimp automations interact with your website, manage subscribers, and implement transactional emails using Manjoo, with PayPal and Zappia integrations and dynamic content with merge tags.
Explore Aweber automation and campaigns to craft targeted, timed emails with autoresponders and broadcasts. Learn basic list creation, subscriber management, forms, tracking, reporting, and campaign activation.
Create and configure an Aweber list for lead generation, part 1, including setting sender name and email, describing the list, choosing language and subject lines, and obtaining waiver approval.
Configure Aweber list settings, including notifications for new subscribers and unsubscribe comments. Personalize emails with signature, logo, social links, and a broadcast archive and custom confirmation page.
Learn how to import Aweber subscribers using a CSV file with field mapping, sign-up source, purchase status, and optional double opt-in and tagging, plus manual adds.
Create sign-up forms in AWeber to collect subscriber names and emails, customize templates, preview, and publish via JavaScript to update automatically on your site.
Learn how to create and send real-time or scheduled broadcast emails in Aweber, using drag-and-drop or plain text editors, with templates, personalization, formatting, previews, and spam scoring.
Learn to create and schedule Aweber broadcasts, manage broadcast archives, and share emails to social media, with include/exclude lists, time-based sending, and click-tracking options.
Learn how to create and manage Aweber follow up series by converting broadcast emails into automated, auto response messages sent at chosen times after signup.
Learn to set up Aweber blog broadcasts using your RSS feed, choose templates or plain text, schedule posts, and monitor last update and last download times.
Learn basic Aweber lead generation with simple list automation rules. Set actions to subscribe or unsubscribe across lists via the less automation page, noting the one-rule-per-list limit.
Learn to set up Aweber analytics, paste the tracking code above the body tag on selected pages, and use reports to track page hits and sales goals.
Navigate the reports tab to view per-list emails and clicks over time, track daily subscribers, download a detailed CSP file, and add dashboards for ongoing list activity.
Learn to collect names and email addresses at sale by integrating Aweber with your shopping cart, using a parser to add subscribers to the right list.
Explore how to use Aweber campaigns to send targeted messages at specific times, leveraging tags, form submissions, and custom fields to integrate with other marketing basics.
Create campaigns for specific lists and tailor messages to individuals based on their actions, then set up messages, triggers including subscribe, and filters to reach only targeted subscribers.
Create triggers in Aweber to segment audiences by source, such as api, email, or web form, and tailor campaigns and actions by country within the canvas.
Choose and customize actions in a mail automation workflow, such as sending a message, waiting, or applying a tag. Drag messages into the canvas and configure automation for a campaign.
Configure targeted automations by setting triggers for opens and link clicks, tagging subscribers, and moving users from dormant to active status.
Activate the campaign by saving edits and clicking the green button to add subscribers and track statistics; edit sources, filters, and actions, then save and exit to keep it active.
Learn to customize marketing campaigns by using wait time between actions, create send windows, and apply tags to finalize campaigns for timely audience engagement.
Explore campaign segmentation in MailChimp and Aweber by comparing subscribe-based and tag-based campaigns, learn how to manually tag subscribers, and build end-to-end campaigns using both approaches.
Explore how tag based campaigns use tags to create a subset of individuals, trigger targeted messages via actions, and manage campaigns by adding or removing tags in the marketing funnel.
Learn how to tag new subscribers by editing sign-up forms and adding tags for segmentation, enabling form automation to track and message subscribers through the email system.
Learn to manually tag existing subscribers by editing profiles in manage subscribers, adding or removing tags and notes, creating custom tags, and saving updates without unsubscribing.
Bulk tagging subscribers by displaying up to 100 at a time, selecting all, applying a tag, and saving for processing, noting it may take time.
Copy subscribers between campaigns by tagging them, wait three days, then drag and drop the tag and create a new campaign to move them.
Trigger campaigns with tags to send targeted messages based on user actions within a single list. Use tag-based campaigns, wait time, and campaign moves to make the campaign more effective.
Create and apply tag-based segments in AWeber by selecting a tag, saving it as a segment, and scheduling broadcasts to that audience.
Learn how to reuse a previously sent broadcast in a Mailchimp or Aweber campaign by locating the broadcast, copying it to the campaign list, and inserting it from drafts.
Learn how multiple sign-up forms add tags to one subscriber on a MailChimp or Aweber list, coordinate tags in campaigns, and prevent duplicate messages, noting API tag behavior.
Tag customers via an api and add them to a specific list and campaign. Configure broadcast and automation triggers, apply wait times, and adjust tags when subscribers open messages.
Watch a live example of creating a new subscriber campaign in MailChimp and Aweber, including list setup, tagging, and designing the email sequence.
Draft messages, save and exit campaign; review drafts in draft section, then return to campaign to set up an on subscribed campaign for all subscribers and its trigger.
Add filters to a campaign trigger, selecting web as the source and the UK as the country to tailor a campaign for UK visitors from the web form.
Create a separate campaign for individuals not part of United Kingdom by omitting country filter, reuse first three messages, and set automation to remove subscribers who open the last message.
Switch to the UK campaign, select each message, and apply tagging when the link is clicked, running two parallel campaigns for UK and non-UK audiences.
Apply wait time to stagger messages in MailChimp and Aweber campaigns, aligning UK and non-UK sequences to last about five days after opt-in.
Apply end-of-campaign tagging and wait times to transition subscribers, remove the sign-up tag, and save campaigns to enable targeted messages based on user actions.
Select the tag and narrow the list, save a targeted mailing segment, schedule and send a broadcast to subscribers who finished the campaign.
Create and leverage segments from email clicks, opens, campaign completion, and web form entries, tag contacts, and run tag-based campaigns with tailored messages for each action.
Discover four essential tools for an email business—domain name, hosting, an autoresponder like Aweber, and a tracking tool such as click magic—and understand free trials and monthly costs.
Create an email list in Aweber or Mailchimp by setting up a domain-based sender email, naming the list for your promotion, adding a description, and completing the create-list workflow.
Build automated follow-up emails in Aweber using the drag-and-drop builder, adding seven to fifteen messages with affiliate links and personalized sign-offs for autopilot list nurturing.
Turn off the confirmation message in the list settings to enable single opt-in, preventing email confirmations and maximizing subscribers. Save at the bottom, and repeat this once per list.
Create a sign up form with name and email linked to your list, set a custom thank-you page that redirects to your affiliate link, and obtain a lead capturing page.
Drive traffic from Bing, Google, and Facebook to a presale page to capture emails, then redirect to your affiliate link with automated follow-ups to boost conversions.
Monitor clicks to see what converts with tracking links for your pre-sales or opt-in page; aim for a 30%+ opt-in rate and 40 subscribers per 100 clicks for long-term income.
Whitelist your subscribers' emails to land in their inbox, especially Gmail, so your opt-in messages, including day one to day three follow-ups, are seen instead of going to spam.
Craft subject lines with brackets containing the product name to grab attention and avoid all-caps to prevent spam filtering. Offer emails in long, medium, and short formats, ensuring short messages exceed 50 words, and include your name and photo for branding.
Identify and avoid spam triggers to improve email deliverability in MailChimp and Aweber, removing dollar signs and other trigger words to prevent messages from landing in subscribers' spam.
Explore the difference between email follow up and broadcasts, and learn how mass mailing fresh subscribers with an autoresponder drives daily profits, including affiliate offers.
Learn to safely re-send to non-openers in a day by sending a second targeted broadcast with a refreshed subject line, avoiding bans and boosting opens.
Learn to keep a lean email list by removing inactive subscribers who haven't opened in 90 days and daily hard bounces, boosting open rates above 10 percent.
Learn how a chat bot delivers your download link and captures subscribers on Messenger, enabling broadcasts from your autoresponder for higher open rates and extra revenue.
Discover how to find fresh affiliate offers, request approval, and use provided e-mail swipes to promote products, while actively contacting marketers on Facebook to build a real seller score.
Getting Started with MailChimp & Aweber Marketing Automation
2-Course Bundle
Part 1: MailChimp
MailChimp is one of the most popular and user-friendly email marketing platforms. Known for its automation features, it allows you to connect with your audience, schedule campaigns, and manage your marketing with ease.
With MailChimp, you can design beautiful emails, automate follow-ups, and integrate with platforms like Facebook, Instagram, and Google. It’s more than just an email tool — it’s a complete marketing automation system that saves you time while helping you increase engagement and sales.
What You’ll Learn in Part 1 (MailChimp):
How MailChimp works and which plan is right for your business
Navigating the interface and setting up your account
Creating and sending your first email campaign
Automating emails when new subscribers join your list
Using forms and integrating them into your website
Working with templates, imports, and exports
Managing opt-in settings and scheduling campaigns
Part 2: Aweber
Aweber is more than just an email list manager — it’s a powerful tool for building relationships with your subscribers. It helps you understand subscriber behavior, segment your lists, and send targeted messages that improve open rates and conversions.
With Aweber, you can run campaigns, create newsletters, and use advanced automation to meet the unique needs of each subscriber. It’s designed to help you move beyond simple email blasts and toward meaningful engagement.
What You’ll Learn in Part 2 (Aweber):
Setting up your Aweber account and building your list
Creating campaigns and managing subscriber details
Segmenting and cleaning lists for better targeting
Adding Aweber code to landing pages
Using advanced automation to improve marketing results
Sending newsletters and engaging your audience daily
Tips to ensure your messages land in inboxes consistently
Why Enroll
Instead of spending months trying to figure out email automation alone, this course gives you step-by-step guidance on two of the most powerful platforms: MailChimp and Aweber. You’ll learn how to set up, optimize, and automate your email marketing so you can focus on growing your business.
With Udemy’s 30-day money-back guarantee, you can start risk-free and gain practical skills you can apply immediately.
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