Getting Started with Innovation

Close your growth gaps with innovation, delivering a long-term, sustainable path to growth. Survive in a competitive market and adapt to a changing world.

Clarifying the confusion around innovation, this lecture shows how innovation spans the value chain—from products and services to business models—and generates and captures value.

gain more and better dots from diverse perspectives, surround yourself with diversity, and then connect and reconnect the dots to drive high-quality innovation.

Distinguish incremental from breakthrough innovation by examining the rise of feature phones and smartphones, balancing continuous improvement with pursuit of disruptive, future opportunities.

Understand breakthrough innovation as a four-element approach anchored in trends, solving basic human needs, establishing a business model, and being hard to copy through the value chain.

Discover how innovation targets divergent problems by leveraging collective intelligence and diverse perspectives, and apply three ground rules: use the right language, time the right moment, approach from multiple angles.

Use the right language to boost innovation by presenting ideas as fragments, inviting feedback to grow them, rather than provoking immediate cost and feasibility questions.

Use the right hat in the right moment to guide meeting dynamics and avoid chaos. Separate divergence from convergence, and select feasible, high-impact plans a and b while considering c.

Think outside the box by using divergence tools to view the same challenge from multiple perspectives, exploring future trends, unmet needs, and scenarios across the value chain.

Innovation unfolds as a non-linear roller coaster, requiring pivots and a culture of learning. Test ideas with brochures, gather customer feedback, and schedule regular meetings to move projects forward.