
Join the private Facebook group for this course to ask questions about email marketing. Receive about 20 minutes of daily answers and additional trainings from the instructors.
Learn essential list-building terms like email list, opt-in page, lead magnet, and autoresponder, then measure open rate, click rate, unsubscribe, and list cleaning to optimize email marketing campaigns.
Learn how to build effective opt-in pages that target the right audience, use a compelling lead magnet, and optimize design and content above the fold to boost email list growth.
Learn how lead magnets boost opt-ins and conversions by matching the offer to your buyer avatar, prioritizing quality lists and using ebooks, PDFs, or reports.
Learn effective email subject line strategies that boost opens and engagement, including question-based lines, name tokens, and date or day inserts.
Learn how to craft short form and long form email copy with hype, urgency, and bullet points to maximize clicks, drive engagement, and test for better results.
Apply subject line strategies to boost open rates and engagement, including question-based lines and name tokens. Incorporate the date or day to add relevance and avoid spammy subject lines.
Review an opt-in page that offers a free ebook, highlights a clear headline and subheadline, and places a download on the thank-you page to build an email list and trust.
Getting started with email marketing was designed to teach someone step by step how to build a profitable email list. You'll learn how to build your list in any niche, create lead magnets, create high converting opt-in pages, and how to optimize your emails for maximum ROI.
This course is beginner-friendly and perfect for someone who has never built a list to get started the right way the first time.
While at the same time advanced enough that if you are already an email marketer but have not hit your full potential, this course is also for you.
Whether you want to build an email list for your products, agency, coaching program, or promote affiliate products, this course has something for everyone.
We start with the very basics of list building. But then we dive into more advanced topics like open rates, subject lines, and copywriting.
As any great email marketer will tell you, subject lines are an essential part of any good email because if your subject line doesn't hook your subscribers, they won't open your emails. If your emails are not getting opened, your email marketing days are DOA. In this course, we make sure that never happens.
And don't get me wrong, opens are the first significant step in being a successful email marketer, but then we want the almighty click because if nobody even sees your offers, you can't make any money. Our copywriting section will solve that problem by showing you how to write your emails so your subscribers won't be able to go without your products our services.