Getting Digital Marketing Right

No matter how pretty you build your website or how much time you invest in research and development, if no one wants your offerings, you have no business. Learn what demand generation is all about in this lecture and later on, we will dig in to applying it to your business. Foundational knowledge first, then application.

It isn't just about "generating leads". It's about quality leads . That means connecting with prospects that are interested in buying. Learn how to do just that in this lecture.

It's great to connect with a lead, but it's nearly meaningless if you don't continue that relationship and build on it. That's where lead nurturing comes in. There are two online-based methods I recommend for that - one more than the other for scalability and quality. It just makes sense compared to purely picking up the phone to call prospects or doing what most businesses do...nothing!

Now that we generated demand for our products/services, capture quality leads, and nurtured them into hot prospects, we need to convert them into customers! Let's talk about how to do that in this lecture.

New customer in the door and check cleared the bank, job DONE, right?! Not quite...

Now, we need to make sure the onboarding process is streamlined, simple, and helpful. That's what we talk about in the Close, Deliver, and Satisfy lecture.

The final and vital piece of the sales funnel: referrals and follow up. If you want a long-term, sustainable, thriving business, you NEED this piece of the funnel. It's low-cost, high-reward, so don't forget about it!

Now that we covered the different stages, you need to really think about what you are doing today and what you aren't doing today. We'll walk through that in this step.

BONUS: Don't forget to download a copy of the digital sales funnel PDF from this lesson. I actually love printing it out and physically writing on it. In the top box you can do your current activities, and the bottom you can add future activities, for example.

What kind of message are you putting out there about your business? Where is "out there" anyhow? Let's think about that in this lecture, and don't forget to download the digital sales funnel outline from the last lecture.

There may be no more important lesson than this one. You NEED to know your ideal customers. Put simply, they are the customers where it makes sense to both parties financially to work together and you both love working together.

Want practical advice on how to set a vision, establish goals, and create milestones to get you started? That's exactly what we will cover in this lecture.

Before we really dig in, we need to make note of two things.. First, beware of vanity metrics. They have lead many businesses and strategies to failure. Second, keep accurate, clear, simple records. It's not fun, but it's super helpful.

Keeping detailed but concise notes is important. In this short lecture, we'll cover what we need to be aware of as we get going with our strategy.

It's more than just choosing a platform. How you go about online advertising can be a huge investment, or expense, with your business. In this lecture, and the following two, we'll help you figure out the BEST method of online advertising so you don't have another advertising expense, but rather, an investment.

Search engine optimization (SEO) and content marketing is nothing new - but we still need to decide if it's not only right for you, but one of the most promising avenues. In this lecture, we'll cover some basics to know about each when making a decision, as well as my opinion on pursuing either strategy.

We end out section on generating demand with social media and digital communities. Social media is something you are probably very familiar with. It includes all platforms, like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and so on.

The other topic, online communities, might be a little less popular but it can be even more effective. Think of websites like Reddit, LinkedIn groups, and specialized/niche forums and message boards. They have a specific audience, and it's an audience you can target!

Not all leads are equal. While generating leads is great, quality leads are most profitable. Obvious, maybe... but what isn't so obvious is how you capture quality leads, and that's what we'll cover in this lesson.

There are two excellent ways of nurturing leads so they will eventually become customers. There's really one that I truly believe in for quality and scalability. We'll talk about it in this lesson and give you the steps to start immediately.

Okay, the lead engaged with you, your nurtured them into a hot prospect, and they're just about ready to buy. How do you help them take that last step and take out their credit card?... Find out in this lesson.

This section might be short, but it is important. This is execution...putting your strategy in place and getting it going. You might want to listen through the rest of the course but revisit it after your execution is well underway. But right now, let's worry about:

• What you need to learn
• What you need to invest in
• What benchmarks you need to set
• Monitoring progress on your benchmarks
• The Big Moment's arrival

While strategy should be ongoing, it's helpful to set artificial deadlines so you can go back and give a complete review of your strategy. That's what we do in this lesson. It's super helpful and you save time, money, and energy going forward.

Okay, while I'm not a huge fan of this tactic, social media is a prominent tool in your toolbox, maybe. We talked about it already, but again, don't fall into the trap that it's "required". But if you did use it, let's talk about how to calculate ROI, because financially based return is difficult to track.

Look back at your recap and review, see the return-on-investment realized, and figure out how to move forward with this information.

Copywriting is the #1 Personal and Professional skill to develop. Hands down. It's not just for making sales. It's for persuasion, whether to build up your business or "help" your spouse decide where to go eat for dinner by text. Start learning today and never stop.

Neuromarketing is a big part of the future. I'm confident of that. So, while you may not use it yourself any time soon, or ever, you still should know about the practice. In this lesson, you will learn ways to think about neuromarketing so you can use it - skipping the fancy fMRI equipment and focusing on practical concepts.

Thanks for sticking around all - don't forget to rate and review on the Udemy platform to let others know what to expect!

Thanks for sticking around all - don't forget to rate and review on the Udemy platform to let others know what to expect!

PLEASE KEEP THIS PRIVATE. This is a digital copy of my full, 220-page book. It's just for you, as a faithful student. Thank you!

The link in this lecture is to the Kindle version of Getting Digital Marketing Right.  You are welcome to purchase a paperback or download a Kindle copy. The Kindle copy will be free until Saturday, Nov 10, 2018