
Learn to attract coaching clients and market yourself as a coach by bypassing common mistakes, with insights from Sophia, founder of say coach, a seven-year full-time coach and trainer.
Avoid building a coaching brand or product in a vacuum; talk with your ideal market and shape your offer around their needs.
Engage your market by showcasing your coaching relationship through videos and free webinars to help clients know you and understand what it’s like to work with you before they buy.
Speak to the problem and offer a specific solution instead of simply offering coaching, creating urgency and increasing the likelihood that prospects sign up.
Avoid building a brand before proving concept. Test your solution with ten to fifteen paying clients to confirm real willingness to pay, then craft branding around proven demand.
Shift your coaching message from a me focus to a you focus by asking questions and listening to clients’ problems. Share your story later to boost engagement.
Launch Thrive Quest, a fantasy-themed coaching offering, by testing a paid prototype with real clients to prove concept, set pricing, and refine group or one-on-one packages.
One of the most common questions newly certified coaches have is: How do I get clients?
Connecting with your audience and converting them to paying clients isn't as simple as a step-by-step, one size fits all process. (If it was everyone would be doing it!) Just as each coach is unique, so is each journey towards creating a thriving coaching business.
However, there are several pitfalls that many new coaches make in this process that can create frustration and cost them a lot of time, effort, and money. This course outlines 5 of these common mistakes and what you can do instead.
Some of these tips are counter to what you might expect — which is why many new coaches fall into the trap exerting a lot of effort ineffectively, struggling to find clients and get their offering or brand just right without making sure they've followed these guidelines first.
If you are a new coach looking to build your client base, or an established coach seeking out new clients, this very short course will get you off on the right foot. The course also includes a recording of a live coach business mentoring session where we talk about how to create and price your coaching offering, as well as how to start getting paying clients for it.