GetResponse Marketing Automation

The ultimate course for an effective marketing automation strategy.
Rating: 4.5 out of 5 (84 ratings)
4,704 students
English
English [Auto]
GetResponse Marketing Automation
Rating: 4.5 out of 5 (84 ratings)
4,703 students
How to build an effective marketing automation strategy.
How to set up automation workflows.
What are the best practices for segmentation.
How to effectively use tagging and scoring.
When to use automation to get the best ROI.
What are the best marketing automation tactics for ecommerce.

Requirements

  • You should be able to communicate effectively in written and spoken English.

Description

Online consumers now expect more from brands. They want content tailored to their needs – and to only get it when it suits them best. The answer? Marketing automation. In this comprehensive course, you'll learn:

  • Why and how to automate your campaigns.

  • How to set up automation workflows.

  • When to use automation to get the best ROI.

In this course, you'll discover how to create a winning marketing automation strategy. Our experts will show you case studies and best practices for segmentation, tagging and scoring, ecommerce integrations, and more.


Meet our teachers:

Andrew Davis - a bestselling author and keynote speaker. Andrew teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Jamie Turner - an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems.

Abby Hehemann - Product Marketing Manager for GetResponse. She focuses on the inbound marketing communication of the GetResponse tools, always finding new ways for GetResponse to help online marketers achieve their goals.

Justyna Bakker-Rakowska - Email Marketing and Communications Manager for GetResponse. Her goal is to provide hands-on email and marketing automation best practices, tips, and ideas to fellow GetResponse users.

Michael Leszczynski - Content Marketing Manager for GetResponse. His main mission is to provide valuable educational content for marketers – those just starting out as well as already rocking in the online world.

Irek Klimczak - Content Marketing Expert for GetResponse. He focuses on creating valuable and engaging content for all GetResponse customers, always eager to advise on email marketing strategies that bring results.

Who this course is for:

  • Anyone who wants to learn how to manage a sustainable marketing automation strategy.

Course content

4 sections • 12 lectures • 1h 50m total length
  • Marketing Automation: What It Is and What It's Used For
    05:41
  • Getting Started with Marketing Automation: Project Planning
    10:04
  • Types of Automated Workflows
    12:27

Instructor

GetResponse Online Marketing Platform
  • 4.5 Instructor Rating
  • 480 Reviews
  • 34,137 Students
  • 5 Courses

More than 350,000 customers in 182 countries trust GetResponse, the world’s easiest email marketing platform, now available in 21 different languages. The company operates globally with offices in Poland, the U.S., Canada, Malaysia, and Russia with more than 300 passionate professionals on board.

With more than 15 years of experience, GetResponse continues to deliver excellent-quality online marketing solutions that empower entrepreneursand make their businesses grow.

We offer a complete suite of simple-yet-powerful solutions, scaled and customized for small and large companies. Our tools are designed for organizations that want to implement effective, high-impact campaigns that drive marketing ROI.

GetResponse email marketing and online campaign management platform helps entrepreneurs build targeted subscriber lists and send high-impact newsletters, video emails, and follow-up campaigns. It offers marketing automation, responsive email design, hundreds of ready-to-use email templates, landing page creator, and useful statistical analysis tools.