GetResponse Marketing Automation

The ultimate course for an effective marketing automation strategy.
Free tutorial
Rating: 4.3 out of 5 (121 ratings)
6,390 students
1hr 50min of on-demand video
English [Auto]

How to build an effective marketing automation strategy.
How to set up automation workflows.
What are the best practices for segmentation.
How to effectively use tagging and scoring.
When to use automation to get the best ROI.
What are the best marketing automation tactics for ecommerce.


  • You should be able to communicate effectively in written and spoken English.


Online consumers now expect more from brands. They want content tailored to their needs – and to only get it when it suits them best. The answer? Marketing automation. In this comprehensive course, you'll learn:

  • Why and how to automate your campaigns.

  • How to set up automation workflows.

  • When to use automation to get the best ROI.

In this course, you'll discover how to create a winning marketing automation strategy. Our experts will show you case studies and best practices for segmentation, tagging and scoring, ecommerce integrations, and more.

Meet our teachers:

Andrew Davis - a bestselling author and keynote speaker. Andrew teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Jamie Turner - an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems.

Abby Hehemann - Product Marketing Manager for GetResponse. She focuses on the inbound marketing communication of the GetResponse tools, always finding new ways for GetResponse to help online marketers achieve their goals.

Justyna Bakker-Rakowska - Email Marketing and Communications Manager for GetResponse. Her goal is to provide hands-on email and marketing automation best practices, tips, and ideas to fellow GetResponse users.

Michael Leszczynski - Content Marketing Manager for GetResponse. His main mission is to provide valuable educational content for marketers – those just starting out as well as already rocking in the online world.

Irek Klimczak - Content Marketing Expert for GetResponse. He focuses on creating valuable and engaging content for all GetResponse customers, always eager to advise on email marketing strategies that bring results.

Who this course is for:

  • Anyone who wants to learn how to manage a sustainable marketing automation strategy.


Grow your business with email marketing
GetResponse Email Marketing Software
  • 4.4 Instructor Rating
  • 733 Reviews
  • 41,562 Students
  • 4 Courses

GetResponse is a comprehensive email marketing platform that provides small businesses, solopreneurs, coaches, and marketers with powerful and affordable tools to grow their audience, engage with their subscribers, and turn subscribers into paying customers. With over 25 years of expertise, our customers choose GetResponse for our user-friendly solution, award-winning 24/7 customer support, and powerful tools that go beyond email marketing – with automation, list growth, and additional communication tools like webinars and live chats to help businesses build their personal brand, sell their products and services, and build a community.

GetResponse's powerful email marketing software includes AI-enhanced content creation tools, professional templates, easy-to-use design tools, and proven deliverability. Our customers are empowered with tools to build a website and unlimited landing pages, and create engaging pop-ups and signup forms. The marketing automation builder brings your ideal automated communication scenario to life with a visual builder that can grow with your needs.

With our easy-to-use platform, proven expertise, and focus on user-friendly solutions, GetResponse is the ideal tool for small businesses, solopreneurs, coaches, and marketers looking to grow their audience, sell their products and services, and engage with their subscribers in a meaningful way.

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