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GetResponse Landing Page & Conversion Optimization
Rating: 4.5 out of 5(303 ratings)
13,800 students

GetResponse Landing Page & Conversion Optimization

The ultimate course for landing pages conversion optimization.
Last updated 1/2018
English
English [Auto],

What you'll learn

  • How to create an effective landing page optimization and conversion strategy.
  • How an effective landing page is structured and what are its key elements.
  • What are the best practices in landing pages design and copywriting.
  • What are the best tools and tactics to monitor and analyze your page performance.
  • How to optimize your landing page for higher performance.
  • How to design landing pages for mobile.

Course content

4 sections7 lectures43m total length
  • Introduction to Landing Pages4:18

    Explore what landing pages are, why they focus on a single goal, and how lead capture and click-through pages generate data, warm visitors, and drive conversions.

  • The Anatomy of a Landing Page7:41

    Align headlines, body copy, hero visuals, forms, and social proof to boost conversions on landing pages. Use A/B testing to validate essential elements and optimize performance.

Requirements

  • You should be able to communicate effectively in written and spoken English.

Description

What’s the single best way to generate new leads? Landing pages. And there’s a lot more to them than simple conversions.

  • How to design landing pages for mobile.

  • The art of conversion-optimization copywriting.

  • Tools and tactics to monitor and analyze your page performance.

This course examines the creation of an effective landing page optimization and conversion strategy. Our experts will demonstrate use cases and best practices in design, traffic generation, copywriting, and testing. 


Meet your teachers:

Andrew Davis - a bestselling author and keynote speaker, founder of Monumental Shift. Andrew teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Karolina Kurcwald - Chief Wordsmith for GetResponse. Words are her bread and butter, and she uses her knowledge to build a consistent, strong voice for the GetResponse brand.

Sezgin Hergul - Product Marketing Specialist for GetResponse. He’s responsible for building connections between customers and the product. He’s passionate about lifecycle marketing, product management, content and growth marketing.



Who this course is for:

  • Anyone who wants to learn how to create effective landing page optimization and conversion strategy.