
Explore what landing pages are, why they focus on a single goal, and how lead capture and click-through pages generate data, warm visitors, and drive conversions.
Align headlines, body copy, hero visuals, forms, and social proof to boost conversions on landing pages. Use A/B testing to validate essential elements and optimize performance.
Design landing pages that convert by prioritizing legibility, readability, and comprehension with clear copy. Use simple language, short sentences, bullets, real people images, sections, and testimonials.
Learn to craft landing page copy that drives conversions by focusing on benefits, clarity, mobile friendly design, a value proposition, headlines, and testing variations to optimize the call to action.
Measure landing page performance with GetResponse by tracking traffic, visits, signups, and conversion rate, and boost results through A/B tests, email and social media, and paid ads.
Generate landing page traffic by identifying your audience, selecting keywords, and crafting central ad messages; optimize design, test links, and use search and social ads plus remarketing.
Learn to run A/B tests on landing pages, compare two versions, form hypotheses, and use 50/50 traffic to reach statistical significance and boost conversions.
What’s the single best way to generate new leads? Landing pages. And there’s a lot more to them than simple conversions.
How to design landing pages for mobile.
The art of conversion-optimization copywriting.
Tools and tactics to monitor and analyze your page performance.
This course examines the creation of an effective landing page optimization and conversion strategy. Our experts will demonstrate use cases and best practices in design, traffic generation, copywriting, and testing.
Meet your teachers:
Andrew Davis - a bestselling author and keynote speaker, founder of Monumental Shift. Andrew teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
Karolina Kurcwald - Chief Wordsmith for GetResponse. Words are her bread and butter, and she uses her knowledge to build a consistent, strong voice for the GetResponse brand.
Sezgin Hergul - Product Marketing Specialist for GetResponse. He’s responsible for building connections between customers and the product. He’s passionate about lifecycle marketing, product management, content and growth marketing.