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Facebook Marketing - Get Setup and Selling!
Rating: 4.5 out of 5(328 ratings)
15,016 students
Created byLouise McDonnell
Last updated 5/2020
English

What you'll learn

  • The difference between a personal profile and a business page
  • How to get set up to achieve optimal results
  • The advantages of being set up properly
  • How to identify if you are an administrator of a Facebook business page
  • How to add and remove administrators to your Facebook business page
  • The difference between a Facebook page “Administrator” and “Editor”
  • The different levels of administrative access and what they mean
  • Why it’s so important to have more than one administrator on your Facebook Page
  • Common concerns employees have and how to address them
  • 5 benefits of being set up properly
  • How to Set up FREE ECommerce Facebook Shop
  • How to resize images for the Facebook Shop using Canva (.com)
  • How to generate sales using Facebook

Course content

2 sections • 7 lectures • 1h 17m total length

  • Introduction0:39
  • Facebook Marketing - Common Issues for Beginners20:19
  • How to Set up and Brand your Facebook Page15:51

    In the tutorial you will learn how to set up a Facebook page and brand it so that you can start finding new customers immediately.

    I will show you how to use the new look Faceook.com to

    1. Set up a Facebook Page

    2. Choose a Name for your Page

    3. Select a username

    4. Write a compelling page description which will help differentiate you from your competitors.

    5. Use Canva. com to resize a logo for your profile picture

    6. Create a video cover using Canva. com

    7. Get you setup and the next tutorial.... will get you selling!

    If you enjoyed this tutorial, please watch the next one which will guide you through the steps of setting up a Free Facebook Shop.

    If you enjoyed this and found it useful, I'd really appreciate a 5 star review :) 



  • How to Add a Free Facebook Shop to your Facebook Page22:14

    In this lecture you will learn how to add a Facebook ECommerce Shop to your Facebook page.  There is no cost to add a Facebook Shop to your page and you can use it to start selling products to a global audience immediately. 

    The Facebook Shop takes a prominent position on your Facebook Business Page.  A summary of the shop sits at the top of your page and a shop tab is visible on the left hand side alongside the other tabs on your page.  Having a Facebook shop lets prospective customers know that you are selling products.  It prompts visitors to your page to become paying customers.  Social Media Marketing is all about getting your brand in front of customers and potential customers and getting their attention.  Having a shop on your page is one to the best ways to get up and selling on Facebook. 

    If you already have a ecommerce store you can link it to your Facebook shop.  If you don't have an ecommerce store, you can create a standalone store on your Facebook page and start seeing products within a few minutes.

    In this lecture you will learn:

    1. How to Add A Facebook Shop to your Facebook Page

    2. The Benefits of having an eCommerce Store

    3. How to add products to a Facebook shop

    4. Recommended guidelines for photos

    5. How to resize images for your Facebook Shop using Canva.com

    6. Advise for writing product descriptions for an ecommerce store

    7. How to add product variations to your Facebook Shop (Sizes, Colors, Materials etc.)

    If you enjoyed this and found it useful, I'd really appreciate a 5 star review :) 

    Please check out my other programmes on Udemy or on SellOnSocial. Media

    Thanks:)


       


  • 7 Reasons Why Businesses are Failing at Social Media - With Advice on What to do2:41

Requirements

  • You should be using Facebook personally to understand the basic terminology used in this course.
  • This short course is for people who wish to start using Facebook as a marketing tool but are confused as to how to be set up properly

Description

Hi, I'm Louise McDonnell and this is my course for people that are just starting to use Facebook as a marketing tool.  I have trained and coached over 8000 businesses, community groups and non profit organisations on how to use Facebook effectively as a marketing tool. Over the last ten years I have encountered common issues that prevent businesses and organisations from making progress and achieving their goals.


This short free course will show you how to start using Facebook as a marketing tool for your business.

  1. In the first tutorial you will learn common issues beginners regularly encounter and how to overcome them.  You need to be using Facebook personally to get the full benefit from this short course. 

  2. In the second tutorial you will learn how to add a free Facebook eCommerce Shop to your page and how to start selling your products to a global audience immediately. 

  3. Also included is a case study on how to use Facebook to get sales fast for your business.  This tutorial is pack full of examples of a real business who used Facebook to find new customers. 

I have other courses on Udemy which are much more detailed and comprehensive.

Thanks for choosing to enroll in my course and I'd love to hear your feedback:)

Who this course is for:

  • Business Owners who wish to start using Facebook as a marketing tool
  • Non for Profit organisations who wish to be set up properly on Facebook
  • Marketing Professionals who wish to use Facebook effectively
  • Businesses who wish to use Facebook to increase sales

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