Get Your Marketing In Order For Higher Profits
4.5 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
647 students enrolled

Get Your Marketing In Order For Higher Profits

Marketing Strategy & Planning - Easy Step-by-Step Instructions With Videos, PDFs & Action Plans
4.5 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
647 students enrolled
Created by Fran Piggott
Published 5/2013
English [Auto]
Current price: $30.99 Original price: $44.99 Discount: 31% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 2 articles
  • 26 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Boost Your Profits Quickly
  • Develop an Effective Marketing Plan
  • Build a Pipeline of Qualified Prospects
  • Set and Consistently Achieve Sales Targets
  • The Importance of Mining Your Existing Customer Database
  • 'Get In the Face' of Your Audience
  • Find Answers to Your Questions
  • Your Next Steps to Get Started Quickly
  • Enthusiastic passion for your business to improve, either as a start-up or a business expansion

Running a business can be stressful . Learn from an experienced marketer how to grow your profits quickly with the least effort, greatest reward, using basic, proven, insightful tips, techniques and tools.  Own your very own timeless marketing master blueprint.

By the end of this course, you will have clear focus and direction in being able to take your business to a sustainable and profitable level.

Created by an experienced marketer with multiple offline marketing courses, this course will show you how to .....

  • analyze your sales, customers and products profitably
  • research market trends and your competition
  • determine your product offering to a laser targeted audience
  • build a pipeline of qualified prospects 
  • position yourself correctly in the marketplace 
  • set and consistently achieve realistic sales targets
  • boost your sales quickly
  • promote your products or services effectively with the appropriate marketing mix in distribution channels - offline and online
  • create an annual marketing campaign with implementation
  • develop a marketing plan as an asset for your business
  • your next steps to get started quickly

In addition to the step-by-step videos illustrating every step of the process, you will receive .....

Transcripts of each lecture

Graphs depicting various scenarios

Action Steps to complete

The Formula for sales target setting

Questions: Answer YOUR questions to this course content -  by ME, personally                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    

Who this course is for:
  • If you are an Entrepreneur, Business Owner, Marketing or Sales Manager, you need to take this course.
Course content
Expand all 15 lectures 01:36:38
+ Introduction
3 lectures 08:14
This course is designed to give Business Owners and Marketing or Sales Managers focus and direction in growing their profits with the least effort for greatest reward.
The most success will come from having a product which the market wants promoted to a specific audience with an active marketing campaign.
Preview 04:23
You can't be all things to everyone! The secret of your success, will be sticking to what you know i.e. your core skill and outsourcing the rest.
Here you'll also understand the critical importance 'Marketing' is to your business survival i.e. the role marketing plays in a business.
Preview 02:55
+ Market Research and Positioning
4 lectures 35:16
Your Marketing Objectives and Positioning yourself correctly in the marketplace is crucial to your success because it's all about the perception that the marketplace has of your company and the products or services it offers.

Here you'll find how to become the supplier of choice for your niche or industry.
Market Research and Positioning
Competition is healthy! As long as you have competition, the market still wants your product.

Here's where you'll find out as much as you can about your competitors and their products. Once you know them intimately, you no longer fear them and you'll know exactly how you'll play them in the marketplace.
Competition Analysis
Don't under-estimate the power of your Marketing Plan as an asset for your business

Developing a marketing plan annually will add value to your business should you wish to sell it in the future. When a due diligence is carried out having a marketing plan in place to compare with actual financials will assist with setting the true value of your business.

And, in the case of a merger, having a marketing plan in place can mean the difference between retaining your autonomy or being forced to use your merging partner’s marketing plan.

Your annual marketing plan is the route your sales team follow in taking your vision to the marketplace.
Your Marketing Plan
Targeting your specific target market is crucial to the success of your business and also your marketing campaigns.

This is definitely one way to achieve the greatest reward for the least effort!
Defining Your Target Market
+ Promotion
6 lectures 51:42
Your company brand or even your own personal brand is what separates you from your competition. Learn more about what you need to do here ....
You've identified your customers, so now you need to find more like them.
Here's loads of advertising ideas of where you can 'get in their face' and where they are likely to hang out.
Awareness - Distributon Channels
Did you know that 60% of your sales is generated from your existing customers? Here's how you'll learn how to 'mine' your customer database and boost your sales quickly.
Boosting Sales Quickly
Here you'll learn everything you need to know about having an online presence that works as a silent sales machine.
Online Marketing
Your business will be successful if you have the right product, laser targeted to the right audience with an ACTIVE annual marketing campaign plan in place.

Here's how to create your essential annual awareness campaign planner.
Marketing Campaigns

The choice you make in what to use for your marketing material is quite simply … ask yourself beforehand, “What is the outcome I want to achieve? Will I be reaching my targeted audience?”

Marketing Material
+ Your Next Steps
2 lectures 01:25
No course is complete until you know what to do NEXT. That's the purpose of this short video.
Next Steps
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