Get Your Marketing In Order For Higher Profits
What you'll learn
- Who: Leverage your financial results to identify key customers and segments to tailor marketing strategies effectively.
- What: Optimize product mix to balance and manage different products within your portfolio to maximize sales and profits.
- Why: Master marketing psychology to grasp the underlying principles of consumer behaviour and decision-making.
- Where: Find your marketing hotspots by exploring different marketing platforms and their suitability for reaching target audiences.
- When: Timing is everything! Determine the most opportune times to launch marketing campaigns or promotions.
- Evaluating marketing effectiveness by measuring and understanding how well your marketing is performing using key indicators.
Requirements
- At least 6 months of consistently recorded trading results.
- Access to a computer or mobile device with internet connectivity.
- No prior experience may be necessary, but a passion for business growth will be beneficial.
- Willingness to learn and actively participate in course activities and discussions.
Description
In this comprehensive course, you'll learn from a successful marketer how to unlock the hidden potential in your trading results to increase profits quickly and efficiently, using simple yet potent strategies.
Here's what you'll gain:
Transform your financial results into actionable marketing insights to achieve real, measurable outcomes.
Research market trends and dissect your competitors' strategies.
Tailor your products or services to a highly targeted audience.
Determine optimal pricing strategies for maximum profitability.
Establish a robust pipeline of prospective customers, ensuring sustained growth.
Strategically position yourself amongst the competitive market landscape to achieve maximum attention.
Rapidly boost your sales timeously.
Exploit both digital and traditional marketing channels to boost your products or services reach.
Create and implement an annual marketing promotional schedule together with regular marketing campaigns with focus and direction.
Develop a comprehensive marketing plan that becomes a cornerstone asset for your business.
Get started quickly with clear action steps.
You'll have access to:
Step-by-step video tutorials guiding you through each phase of the process.
Transcripts and audio recordings accompanying each lesson.
Visual aids such as graphs illustrating different scenarios.
Interactive quizzes and actionable steps designed to reinforce your learning.
Personalized guidance directly from the instructor, ensuring clarity and effectiveness.
It's time to seize the reins of your marketing endeavors and propel your business towards sustainable profitability with confidence and finesse!
Who this course is for:
- Business Owners: Entrepreneurs and small business owners looking to strengthen their marketing knowledge and skills to expand their customer base and increase revenue.
- Marketing Managers: Professionals responsible for developing and executing marketing plans within organizations, aiming to optimize marketing campaigns and improve overall performance.
- Sales Representatives: Sales professionals seeking to complement their sales tactics with a deeper understanding of marketing principles to better engage with customers and close deals effectively.
- Aspiring Marketers: Individuals aspiring to pursue a career in marketing who want to acquire foundational knowledge and practical insights to kickstart their journey in the field.
- Anyone Interested in Marketing: Individuals with a keen interest in marketing, regardless of their current job roles, who wish to gain valuable insights into consumer behaviour, market trends, and effective marketing strategies.
- Hearing and Sight Impaired Learners through captions and audio content.
Instructor
- 4.3 Instructor Rating
- 76 Reviews
- 1,093 Students
- 4 Courses
Fran Piggott is a seasoned entrepreneur renowned for her prowess in marketing and sales.
I've honed my skills as a marketing strategist and sales professional, as well as founding and successfully operating four companies over a span of 47 years.
My expertise lies in corporate new business development and driving sales growth. I've extensively trained business owners, managers, and sales teams in marketing strategies, sales techniques, and internet marketing across various regions, including online, South Africa, Kenya, and Tanzania.
Since 2002, my focus has been on mastering Internet Marketing, recognizing its indispensable role in driving leads and sales for businesses.
With firsthand experience in growing a business from scratch to 34,000 members, I understand the intricacies of effective marketing and selling. My approach emphasizes setting and achieving optimal sales targets, delivering the right products to the right markets, and cultivating brand awareness to overcome the myriad challenges businesses face.
My commitment is rooted in imparting time-tested marketing and sales techniques that foster revenue growth and long-term viability. I firmly believe that researching ideas for launching a business or introducing new products is pivotal to achieving success in the business realm.
As the mastermind behind "Turning Hot Ideas Into Money," and my vast expertise, I endeavor to equip businesses with the insights needed to flourish in today's fiercely competitive environment.