Get that article published
- Access to a networked computer; a good grasp of English
This course is for business professionals -- engineers, consultants, lawyers, architects and others -- who want to build their profile as experts or thought-leaders. Informative articles published in online and print publications read by potential clients are a credible and effective way to build awareness and credibility in current and future clients. Articles are the foundation of a thought-leadership program that can lead to speaking engagements, e-books, white papers and published books. The course discusses the role publishing articles in print and online publications read by prospective clients; how to find effective publications; how to present the article concept to the editor and gain her/his buy-in to the idea; how to motivate the reader to take action based on the article; the various themes for articles to accomplish this; and ways to get social media leverage for published articles. The ten lectures total about an a hour and a quarter; reviewing the attached Action Plan and doing the homework for each lecture takes about anther two hours. With this course, you will have the start of a thought-leadership program and have a clear idea of how you can use articles to build your professional profile.
Who this course is for:
- Business professionals -- consultants, lawyers, engineers, accountants, architects and others who want to demonstrate expertise
My background in journalism helps me explain how the news media work -- and how to develop a ‘story’ that grabs the reader’s attention. With 15 years of marketing experience with firms in accounting, engineering, law and architecture, I understand how to market business professional services. You’ll benefit from the work I’ve done to apply the skills that have succeeded in print media, to content marketing and social media. I’ve authored four books on thought leadership, publish my own articles, and make public presentations frequently -- part of sharing knowledge and staying current with developments. I've given close to 100 speeches, workshops and other presentations on building a professional profile, to audiences throughout the US and Canada