Get Started in Social Entrepreneurship : A Practical Guide

Uncover your passion and your why to choose a cause that intersects who you are, what you care about, and the health and well-being of people and the planet.

Explore diverse social entrepreneurship models, including one-for-one, profits-for-purpose, fair trade, impact industries, nonprofit hybrids, with examples like Tom's Shoes, Drink Soma, Who Gives a Crap, and Seventh Generation Foundation.

Outline how social business entities establish independence from personal assets and balance liability protection with tax and governance differences across sole proprietorships, partnerships, LLCs, corporations, B corporations, and nonprofits.

Apply the lean method by building a minimum viable product and learning through testing with customers, while comparing traditional plans, financial models, and break-even insights and unfair advantage.

Explore movement marketing as authentic, cause-driven branding that rallies communities around a shared purpose, harnessing storytelling, visuals, and word-of-mouth to engage customers.

Develop an impactful online presence by building a mobile-friendly website, leveraging email marketing, social media, content and video marketing, and optimizing for search engines to boost engagement.

Build a movement using the big seven social channels, focusing on engagement, human touch, clear outcomes, and call-to-action content that invites sharing and community celebration.

Explore grants and crowdfunding, donations and rewards, and learn how angel and impact funds, accredited investors, friends and family, and community lenders finance social ventures.