
Welcome to the “Authentic Voice Media Expert Blueprint” Course. My name is Kristen White and I will be taking you through this course showing you my proven, step-by-step system for getting booked on TV and Radio to share your message and become the go-to media expert in your field! At the beginning of each section, you will find companion worksheets that will help you follow along and take action on what you learn in the module. We recommend that you download and print a copy prior to watching the videos contained in the module.
Craft your expert identity by compiling life story credentials into a reality resume, highlighting family narratives, challenges, support, and standout experiences to showcase your unique expertise.
Use the Sedona Method to release self-criticism and approval needs, uncovering your authentic voice and building inner peace for confident tv and radio presentations.
Learn to monetize your expertise through multiple streams—books, products, coaching, memberships, tele classes, and speaking—and build the business beyond your book by solving your ideal client's pain.
Identify your ideal client avatar and craft concise videos using the inverted pyramid and four-part script: grabber, introduction, pain solutions, and call to action to attract and convert.
Launch above-the-fold website videos, opt-in and testimonial videos, and social media videos to showcase your energy, expertise, and thought leader status, while guiding viewers with clear calls to action.
Develop a powerful personal brand by shaping your image, signature color, logo, and tagline to ensure a crisp, memorable first impression across media.
Define your branding tools with a style guide, professional photos, and a signature color to ensure cohesive brand alignment across touchpoints and public pulse points, pricing, and packaging your expertise.
Discover how to craft timely, local, and emotionally compelling news pitches, highlight benefits, build a hook, and use the inverted pyramid to deliver a clear lead and impactful media storytelling.
Learn insider media coaching to banish stage fright, project a polished, celebrity-like presence on camera, and build confidence for every live and recorded appearance.
Master the triangle of clarity for press releases: a strong headline, a bullet-point summary, and a first paragraph. Apply kiss principles, polished voice, and multimedia hooks to attract media coverage.
Master press releases and media outreach by avoiding typos and formatting mistakes, timing your pitch for newsrooms, and creating compelling media events to attract coverage.