
Welcome to the “Authentic Voice Media Expert Blueprint” Course. My name is Kristen White and I will be taking you through this course showing you my proven, step-by-step system for getting booked on TV and Radio to share your message and become the go-to media expert in your field! At the beginning of each section, you will find companion worksheets that will help you follow along and take action on what you learn in the module. We recommend that you download and print a copy prior to watching the videos contained in the module.
Claim your expertise and break into the celebrity expert space by mastering mindset. Identify your ideal tribe and shed self-doubt with practical tools for a breakthrough.
Define your expert status through real-life experience, leadership voice, and teaching others, then use fingerprint expertise and life story credentials to map money, relationship, and health stories.
Craft your expert identity by compiling life story credentials into a reality resume, highlighting family narratives, challenges, support, and standout experiences to showcase your unique expertise.
Use the Sedona Method to release self-criticism and approval needs, uncovering your authentic voice and building inner peace for confident tv and radio presentations.
Explore how language and beliefs shape success and identify disempowering patterns that sabotage authors and speakers. Reframe beliefs to reduce pain and promote your knowledge for visibility.
Explore how language shapes success by auditing self-talk, replacing limiting words with empowering language, and using a timeline to accelerate growth as a bestselling author.
Turn your book or business idea into a six-figure business by proving it solves your ideal customer's pain, crafting a compelling message, and leveraging insider interviews and market angles.
Identify your ideal client and map their points of pain to connect your expertise to a message that drives loyalty, conversion, and revenue.
Develop a detailed, data driven ideal client profile using surveys to uncover demographics, preferences, motivations, and ethical considerations, then craft messages and scripts that attract the right clients for authors.
Identify your ideal customer's pain points, tap your lifetime expertise and micro-niches to craft a signature system, and monetize your message.
Learn to monetize your expertise through multiple streams—books, products, coaching, memberships, tele classes, and speaking—and build the business beyond your book by solving your ideal client's pain.
Discover 50 online video styles for authors, speakers, and coaches to present material engagingly, using testimonials, FAQs, motion graphics, and interviews.
Craft a concise brand message in 30 to 90 seconds that grabs attention in 15 seconds. Learn what to include and why first 15 seconds matter to win media placements.
Develop scripts tailored to a single ideal reader, refine through drafts and edits, and deliver concise 30–90 second messages using templates and layouts for effective content marketing.
Identify your ideal client avatar and craft concise videos using the inverted pyramid and four-part script: grabber, introduction, pain solutions, and call to action to attract and convert.
Craft concise scripts under a minute as signals to your ideal customer, like pink spoons; outline seven videos, including a personal interview and personal story, to share your authentic voice.
Launch above-the-fold website videos, opt-in and testimonial videos, and social media videos to showcase your energy, expertise, and thought leader status, while guiding viewers with clear calls to action.
Treat scripts as traffic signals to direct traffic and include clear calls to action that drive viewers to your website, sign up, or connect with you.
Develop a powerful personal brand by shaping your image, signature color, logo, and tagline to ensure a crisp, memorable first impression across media.
Craft a personal celebrity brand that delivers a clear brand promise, reveals your expertise, and creates powerful first impressions.
Define your branding tools with a style guide, professional photos, and a signature color to ensure cohesive brand alignment across touchpoints and public pulse points, pricing, and packaging your expertise.
Position yourself as a media authority by cracking the newsroom code, gaining access to reporters, and becoming their go-to expert across television, radio, print, and new media.
Discover how to craft timely, local, and emotionally compelling news pitches, highlight benefits, build a hook, and use the inverted pyramid to deliver a clear lead and impactful media storytelling.
Build your own media company by centering content in a hub and spokes. Publish regularly, start local, and craft bold sound bites to attract media.
Start locally to gain regular media coverage by pitching outlets and building traction on your site, then use a Big 10 target list and Google alerts to grow your reach.
Polish the messenger and develop your celebrity image by mastering what to wear, hair, makeup, jewelry, and clothing for interviews and camera shoots to boost confidence and presence.
Polish the messenger for media appearances by choosing camera-friendly, tailored clothing and avoiding glossy fabrics, busy patterns, and white, black, or highly saturated colors.
Use powder or foundation, such as Mac Studio Fix, to even skin tone and control shine on camera; keep makeup neutral and lightly blended for an authentic, audience-ready look.
Becoming a guest expert requires self-preparation: dress for camera, makeup, hair, and clear sound bites, while building a home studio with HD video, lighting, tripod, and a simple background.
Learn insider media coaching to banish stage fright, project a polished, celebrity-like presence on camera, and build confidence for every live and recorded appearance.
Look directly into the camera to connect with one person, plant your feet, speak in a diaphragmatic, resonant voice, pausing for emotion, and use scripts or outlines when needed.
Decode soundbites and interview questions to craft clear, one-sentence elevator pitches for authors, using templates and a branded sign-off to boost media visibility.
Learn to craft press releases and PR that attract media coverage and spotlight your expertise. Use newsroom and search-engine friendly language, do's and don'ts, and templates to land on outlets.
Learn to leverage keyword-rich online press releases to attract media coverage, craft the release anatomy, and ensure fast newsroom contact for lasting visibility as a celebrity expert.
Master the triangle of clarity for press releases: a strong headline, a bullet-point summary, and a first paragraph. Apply kiss principles, polished voice, and multimedia hooks to attract media coverage.
Create an electronic press kit with a downloadable headshot, bio, events, and contact details for media outreach. Craft interview questions and soundbites to showcase your expertise on radio and TV.
Learn to craft press releases that get read by big media outlets and blogs, using timely hooks, strong headlines, and keyword strategies to boost publicity and Google visibility.
Master press releases and media outreach by avoiding typos and formatting mistakes, timing your pitch for newsrooms, and creating compelling media events to attract coverage.
Discover how internet radio, podcasts, and live streaming let you launch your own show today, build a following, and prove your celebrity expertise to traditional media.
Plan ahead with social media to announce guests for your online radio show. Confirm guests, prepare equipment, and measure audience to grow your show's reach.
Define your audience with primary, secondary, and tertiary targets to tailor messages and your content strategy, then craft a music plan and choose a format for a consistent show structure.
Launch an online radio show to build a global audience, distribute content via blogs and iTunes, and monetize with advertising while hosting guests to establish yourself as a coaching expert.