LinkedIn Career Success Starter for High School & College
- 1 hour on-demand video
- 4 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- By the end of the course, you will be building a professional brand and network that connects you to greater success in high school, college and beyond.
- Students must have a computer with Internet access; a LinkedIn account is optional as are profiles on any other social networks mentioned in the course.
"What a great resource! Especially helpful for shy or introverted young people." Dr. Pauline Wallin, Clinical and Media Psychologist http://drwallin.com
What do you want to be when you grow up?
As a high school or college student you probably hear that question a lot.
It’s an exciting time of life with many social activities and memories in the making as the clock is counting down to the day you begin your career.
But, whether you realize or it not, you’re already making strides towards becoming the person you will be when you soon “grow up.”
To help you make the most of this time and give you opportunities to be successful, I developed this how-to course on personal branding and networking. You’ll also learn about how to position your skills and how to make connections on LinkedIn.
Mixing videos with presentations, the course is conveniently delivered on-demand. You may progress at your own pace, which makes it easy to update and upgrade your accomplishments and network as you move though high school and into college.
About Your Instructor
Barbara Rozgonyi is the mother of three creative young adults and is a nationally recognized expert on the topics of social media, marketing, PR and personal branding. She’s developed programs for many organizations, including one of the largest community college in the U.S., the College of DuPage in Glen Ellyn, Illinois. The author of the LinkedIn chapter in "Success Secrets of the Social Media Marketing Superstars," Barbara blogs at http://wiredprworks.com. In September 2013, she was honored to be selected as one of two U.S. reporters to cover Social Media Week Berlin for Nokia. An accomplished speaker and sales trainer, she enjoys teaching people and companies how to optimize their LinkedIn profiles.
- High school and college students who are comfortable with social media, but new to LinkedIn.
Welcome to Get Linked Into College Success! Here's a quick course overview. In this course, we'll cover personal branding, networking in 3D, how to use the Education dashboard on LinkedIn, and ways to optimize your LinkedIn profile.
In this lecture, you'll learn how to get the most of this course, including recommendations on completing checklists, inviting friends to join you, studying with a buddy and setting goals.
In this lecture, you'll learn about what personal branding is along with three ways to define your personal brand.
In this lecture, you'll learn why personal branding is so important, how it can empower you, and drive your success. You'll also discover the benefits of personal branding.
Do something worth remembering.
Elvis Presley, musician
Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
David Ogilvy, the father of advertising
Absorb what is useful. Discard what is not. Add what is uniquely your own.
Bruce Lee, martial artist
Consider these five areas as you build your digital persona.
What image do you want to project? Think beyond pictures. Ask other people what they see when they search for you.
What career path are you interested in? It’s okay to be in the “still deciding” phase. Take some time to search for careers and see who and what comes up. What careers do you see yourself in?
What interests you and why? Pick three to five topics to research and share with your social networks. For example, you might choose music by an artist you love, a brand you relate to and a country you want to learn more about.
What culture, work ethic and heritage did you inherit? Are you grandparents immigrants? Do most of your family members work in healthcare? Did you father grow up on a farm? Think about how family tree experiences make you who you are. What do you want to take with you into your career and adult life? What kind of legacy or example will set for the next generation?
Who’s who in your network? Take a look at your IRL [in real life] connections, your email contacts and your social friends to see who you’ll want to invite to connect on LinkedIn or Google Plus. On LinkedIn, see how these connections can help you branch out and grow your network.
As you build your digital persona, think about how you can relate directly to everyone in your network. Whether you’re talking IRL or online, here are five ways to make the conversation, and the relationship, more meaningful.
Think of yourself as a presenter of valuable information that people are looking for; be ready to provide useful and interesting information in conversations and in social updates.
How can you partner with the person you’re connecting with? For example, you may be a prospective student or employee, as a fellow student or a collaborator on a project.
Forget the “elevator speech” to pitch your credentials. Instead, use an “escalator chat” that takes the conversation to another level. For example, talk about how you helped someone make progress from point a to point z. Tell your story in 60 seconds or less. You can talk about your accomplishments as results. Find a mentor who will listen and give your guidance.
Always be moving and making progress. When you meet someone new, first listen and find out how you can help them. Know what you need to do next and be confident
You are a connector! Be on the lookout for ways to introduce people to each other.
What keywords will you use in your LinkedIn profile and in your resume? Keywords may be your major, industry, location, courses or trendy hashtags like #BigData. Make a list of the top 5-10 keywords you’ll use. For ideas, look at skills on LinkedIn and copy and paste job descriptions into http://wordle.net to see keyword clouds. Many recruiters use scanners to preview resumes; use the same keywords in the job description in your resume.
What’s your intention? How can you tie your networking into your goals? For example, do you want to get job interviews, learn more about careers or find the perfect college match?
Once you get comfortable with networking – how you can help others who want to help you – you’ll find that you can network just about anywhere. Even so, it’s a good idea to identify some networking routes. Industry groups, professional associations and alumni associations frequently have networking events that are open to the public. Contact the groups and offer to volunteer; you may be able to get a complimentary ticket. What networking groups meet in your area?
Study abroad, club activities, playoff tournaments, musical contests, and even family vacations are experiences worth sharing and learning from. Storytelling through words and pictures, as well as face-to-face conversations, connects you to others with shared experiences and opens doors for others. For example, if someone you meet has never been to Disneyland and you have, you can tell them why a vacation to Anaheim, California is worth taking. What experiences can you share?
- The last Networking in 3D element, design, is up to you. How will you design your networking plan? Select keywords, set intentions, choose your routes, identify experiences and come up with a plan to meet and greet your new network.
Thanks so much for taking this course! Share what you know with others. Please review and rate this course. What did you learn? How did the information help you? Feel free to connect with me on LinkedIn at http://linkedin.com/in/barbararozgonyi