Before you build a brand, you must define it. This module will go over selecting your niche and brand characteristics.

(Disregard what was said about the course only being open 30 days. As long as this course is on udemy, you'll have lifetime access. However, if you take more than a month to learn and apply what's in this course, you're severely harming your job acquisition process. Get through this course as soon as possible so you can so that you can have social media working for you.)

The best marketing is having an excellent product. If you're going to sell yourself, you better be a good product to buy.

Your Resume and Cover Letter are your "sales sheets"- a quick snapshot to give an employer a rough feeling of who you are. Regardless of how strong your social media presence is, employers still need to see a resume. Make sure its a good one.

Whether it's for a job interview or first date, you're going to be Googled beforehand. Search Engine Optimization is the process of increasing your visibility in search engine results AND influencing what appears when are searched.

LinkedIn is the professional social network. It's the most involved for job seeking activities, because that's partly what LinkedIn was designed for. We brought in Trenton, the LinkedIn expert, to go cover LinkedIn in detail.

Blogs are an excellent way to show your personality and expertise. Even if you're not a writer, it still pays to have some of domain.

Twitter is the social network that most resembles traditional media in that you can use it for one-way communication. Don't be fooled. There is incredible value in Twitter for those who know how to engage properly.

If you have any sort of online identity, you probably already have a Facebook account. Most people don't utilize their Facebook accounts for job acquisition. Most people let they Facebook hurt rather than help their brand. Learn how to optimize the social medium that you are probably most familiar with. 

Google's social network made a big play to be useful in Janurary 2012 with their effect on search results. Learn how to maximize your usage of this under-utilized social medium.

Mark Moyer, President of Compass Points Advisors, speaks about career assessment: how to start your job search.

We were lucky to get networking guru and entrepreneur, Nancy Nguyen to share her thoughts and experiences with us. Nancy was Ms. Corporate America 2011 and is a role model for female business owners in across the country. She is author of "The Networking Diary."

Check out her website: http://thenetworkingdiary.com/

Or find her on Twitter: @NancyNguyen23

Would you like to work in consulting? Consultant Teddy Daeill explains how he was hired at Bain Consulting- one of the premier consulting firms in the world. He will also speak on the industry as whole so you can see if consulting is for you.

Here are some improv drills that should help you converse in interviews and networking situations.